Project

Research Project: Develop an evidence-based implementation framework to position seaweed cultivation and value-added soap production as a sustainable livelihood model, while addressing both economic viability and environmental sustainability.

Core Research Questions

• What implementation strategies can effectively incentivize seaweed cultivators to adopt value-added soap production? 
• How can incentive structures (economic and environmental) be designed to sustain behavior change over time? 
• What are the context-specific enablers and barriers to scaling seaweed-based enterprises in rural coastal communities? 

Project Team: Dr. Drishti Marwaha, Dr. Srividya Sheshadri, Dr. Bhavani R Rao, & Dr. Victoria Ustenko