Publication

Abstract : Different ego styles are inherent in every individual whether one is aware of it or not. The most salient ego style of an individual is, by and large, manifested in one's general behavior. So, knowingly or unknowingly, one projects a certain self-image. Each individual has a mixture of 'OK' and 'Not OK' ego styles but one should strive for more 'OK' than 'Not OK' ego styles. Impression Management is about managing the impression that one might create on the audience, in a more effective and positive manner, i.e., an effective utilisation of the various ego styles in an individual will help in managing impressions about oneself better. Impression Management is based both on the various situations and the various ego styles. So, though there is not much of a choice, how we choose to manage the impression ultimately decides how effective it will be. This study looks into the influence of different ego styles on different factors of Impression Management.