Publication Type : Journal Article
Publisher : International Business Management
Source : International Business Management
Url : https://www.scopus.com/inward/record.uri?eid=2-s2.0-84995450891&doi=10.3923%2fibm.2016.4816.4823&partnerID=40&md5
Campus : Mysuru
School : School of Arts and Sciences
Department : Commerce and Management
Year : 2016
Abstract : Marketing strategies are the summation of all those activities which are intended for
achieving an organization's marketing goals. Marketing strategies are the game plan which
the firm adheres to in order to surpass the competitors or to accomplish the desired
objectives of the firm. Marketing strategies establish the kind of actions an organization will
be engaged in the vicinity of marketing field and the objectives for each of such behaviors.
Marketing strategies also include the formulation of marketing programs
Cite this Research Publication : Sri Ranjini, S., Sangeetha, S., A study on the marketing strategies for home appliances in supermarkets: A case study of coimbatore city (Tamil Nadu) (2016) International Business Management, 10 (20), pp. 4816-4823.
