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Movie Promotions through Social Media Platforms: A study on Visibility and Content Sharing Influence through eWOM among Young Moviegoers

Publication Type : Journal Article

Publisher : Advanced Research in Dynamical & Control Systems

Campus : Amritapuri

School : Department of Management

Year : 2019

Abstract : Dr. Vinith Kumar Nair, “Movie Promotions through Social Media Platforms: A study on Visibility and Content Sharing Influence through eWOM among Young Moviegoers”, Journal of Advanced Research in Dynamical & Control Systems (Scopus Q4), vol. 11, no. 9, 2019.

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