Publication Type : Journal Article
Source : American Marketing Association AMA. San Francisco, USA: AMA, 2023
Campus : Amritapuri
School : School of Business
Department : Business
Year : 2023
Abstract :
Cite this Research Publication : Siju, N. M., R, H., Mohan, L., & Menon, R. (2023). The Impact of Inclusive Advertisements on Consumer well-being :The Meditating role of Brand Warmth and Brand Competence. American Marketing Association AMA. San Francisco, USA: AMA