Publication Type : Journal Article
Publisher : IGI Global
Source : Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Campus : Kochi
School : School of Arts Humanities and Commerce
Year : 2022
Abstract :
Cite this Research Publication : Sujith.T.S & M.Sumathy (2022). The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies, Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, IGI Global. (ISBN13: 9781668458976).