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Consumer Socialization Research- A Systematic Review and Directions for Future Research (Under review)

Publication Type : Journal Article

Publisher : Journal of Business Research

Source : Journal of Business Research

Campus : Coimbatore

School : School of Business

Year : 2021

Abstract :

Cite this Research Publication : Bhkya, R., & Paul, J. (2021). Consumer Socialization Research-a systematic review and directions for future research”. Journal of Business Research, Indexed in Q1, ABDC-A ranked, WoS and Scopus databases. (Under review).

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