Publication Type : Conference Paper
Publisher : IEEE
Source : 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)
Url : https://doi.org/10.1109/iatmsi60426.2024.10502751
Campus : Amritapuri
School : School of Business
Year : 2024
Abstract : This research examines the antecedents of behavioral intention to use smart transportation applications(STA) in emerging markets like India. The proposed research model was developed based on the theoretical foundation of the TAM and UTAUT (Unified Theory of Acceptance and Use Technology) models. In this research, we evaluate the intention to use Radarbot, an AI-powered STA that notifies riders of the upcoming AI cameras/traffic checkpoints. Unlike the traditional UTAUT model, it is found that perceived value mediated the relationship between the UTAUT variables and behavioral intention.
Cite this Research Publication : Govind Lal H, Midhun Mohan, Ashish A Suryawanshi, Syamu Pachanattu, Avinash Shivdas, Hari Krishnan R, Chitra S Nair, Exploring antecedents of intention to use AI-powered Transportation Applications: A UTAUT based investigation, 2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI), IEEE, 2024, https://doi.org/10.1109/iatmsi60426.2024.10502751