| Course Name | Principles of Advertising |
| Course Code | 24OEL650 |
| Program | Master of Science in Chemistry ( M. Sc. Chemistry ) |
| Credits | 2 |
| Campus | Amritapuri , Coimbatore , Mysuru |
IntroductionHistory of advertising, Advertising-meaning and definition, Advertising as a tool of communication, Features of advertising.
Types of Media Advantages & DisadvantagesTypes of advertising, Types of media in advertising Features advantages disadvantages Print, Television, Radio, Internet, OOH.
Structure of an Advertising AgencyStructure of advertising agency Small, Medium, National, In-house.
Other PromotionSales Promotion, Direct Marketing, Public Relations, Publicity and Corporate Advertising, Unconventional Promotional Media.
Case Studies
The objective of this paper is to help student to make basic understanding on advertising, providing understanding on the processes behind successful advertising. The students are introduced to the processes, tools and techniques used in developing advertising concepts with the study areas including creative thinking and visualizing.
Advertising, Frank Jefkins Revised by Daniel Yadin Kleppners Advertising Procedure
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