'Business Communication' is a course offered in the B. Tech. programs at School of Engineering, Amrita Vishwa Vidyapeetham.
To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalised world; to introduce the students to the art of persuasion and negotiation in business contexts.
Unit 1
Business Vocabulary - Writing: Drafting Notices, Agenda, and Minutes - Reading: Business news, Business articles.
Unit 2
Writing: Style and vocabulary - Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.
Unit 3
Active Listening: Pronunciation – information gathering and reporting - Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.
Activities
Case studies & role-plays.
- Jones, Leo & Richard Alexander. New International Business English. CUP. 2003.
- Horner, David & Peter Strutt. Words at Work. CUP. 1996.
- Levi, Daniel. Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
- Owen, Roger. BBC Business English. BBC. 1996.
- Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7th Edition. Glencoe / McGraw Hill.
- Sweeney, Simon. Communicating in Business. CUP. 2000.
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