'Business Communication' is a course offered in the B. Tech. programs at School of Engineering, Amrita Vishwa Vidyapeetham.
To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalised world; to introduce the students to the art of persuasion and negotiation in business contexts.
Unit 1
Business Vocabulary - Writing: Drafting Notices, Agenda, and Minutes - Reading: Business news, Business articles.
Unit 2
Writing: Style and vocabulary - Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.
Unit 3
Active Listening: Pronunciation – information gathering and reporting - Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.
Activities
Case studies & role-plays.