COURSE SUMMARY
Course Title: 
Business Communication
Course Code: 
15ENG230
Year Taught: 
2015
2016
2017
2018
Degree: 
Undergraduate (UG)
School: 
School of Engineering
Campus: 
Bengaluru
Chennai
Coimbatore
Amritapuri

'Business Communication' is a course offered in the B. Tech. programs at School of Engineering, Amrita Vishwa Vidyapeetham.

To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalised world; to introduce the students to the art of persuasion and negotiation in business contexts.

Unit 1

Business Vocabulary - Writing: Drafting Notices, Agenda, and Minutes - Reading: Business news, Business articles.

Unit 2

Writing: Style and vocabulary - Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.

Unit 3

Active Listening: Pronunciation – information gathering and reporting - Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.

Activities

Case studies & role-plays.

  • Jones, Leo & Richard Alexander. New International Business English. CUP. 2003.
  • Horner, David & Peter Strutt. Words at Work. CUP. 1996.
  • Levi, Daniel. Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
  • Owen, Roger. BBC Business English. BBC. 1996.
  • Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7th Edition. Glencoe / McGraw Hill.
  • Sweeney, Simon. Communicating in Business. CUP. 2000.