Course

Unit 1

The Basic Concepts of inventory management. Independent and dependent demands. Different inventory systems. Inventory costs, Service level and safety stock Inventory policy, order quantity and reorder point (20Hrs) Hrs]

Unit 2

Inventory Models: Deterministic demand model, EOQ with price break, Multi-Item Inventory Models, ABC Analysis, Stochastic demand model, Newsvendor model, S-S Policy, Optimal solution and approximations. Joint replenishment inventory problem, Supply chain management: Series, Assembly, Tree and general production network systems, Optimal solution, heuristics and approximation, (20Hrs)

Unit 3

Understanding Marketing Management, Marketing environmental analysis, Strategic marketing planning, Marketing strategy, Product life cycle Strategy, Branding and Packing, Integrated marketing communication, Advertising and sales promotion and sales management. Case studies related to supply chain management (20Hrs)

Text Books / References

Text / Reference Books: 

1. Toomey, J. W., Inventory Management: Principles, Concepts and Techniques. Kluwer Academic Publishers, 2000.
2. Zipkin, Paul H., Foundations of Inventory Management. The McGraw-Hill Company, 2000.
3. Silver, E. A., Pyke, D. F. and Peterson, R., Inventory Management and Production Planning and Scheduling. 3^rd Edition, Wiley, 1999.
4. Philip Kotler, Marketing Management – Analysis, Planning and Control , 12^th edition , Prentice Hall of India, New Delhi,2007.
5. Gert H.N Laursen and Jesper Thorlund :Business analytics for managers taking business intelligence beyond reporting, second edition 2016.
6. Schiffman, Kanuk, Kumar, Consumer Behaviour, Pearson, Tenth Edition,2010
7. Still, R., Richard, Sales Management, Pearson Prentice Hall, Delhi,2017

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