COURSE SUMMARY
Course Title: 
Journalism and Mass Media
Course Code: 
18ELL232
Year Taught: 
2019
Semester: 
4
Type: 
Elective
Degree: 
Integrated Degree
School: 
School of Arts and Sciences
Campus: 
Mysuru

'Journalism and Mass Media' is an Elective course offered in Fourth Semester of B. A. (Bachelor of Arts) English Language and Literature program at the School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Mysuru campus.

To enable the students to focus on media analysis and new trends and technologies in Mass Communication and to reflect on them.

Unit I: 

Theory of Communication - Types of Communication - Communication Theories Barriers of Communication - Mass Communication and Culture.

Unit II:

Types of Mass Media 

Journalism-(Design a daily (Newspaper) - for internal assessment only)-(News for the day by the news presenter - for internal assessment only) Cinema - (Reviews of award winning movies-oral and written-for internal assessment only) Television - Advertising -(prepare advertisements for schools/colleges/commercial products/films-for internal assessment only) Folk Media.

Unit III:

Mass Communication in Society. 
Uses and Effects of Mass Media.

Unit IV:

Telecommunication and the Information Technology.
Information Revolution.

Unit V:

Television Journalism-Interviewing - (Imagine an interview with a popular personality and record it-for internal assessment only). 
Compering (Compering for programmes-for internal assessment only).

  1. From Script to Screen, Sharda. M. Kaushik.
  2. Mass Communication in India, Keval.J.Kumar. Jaico Publishing House.