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Sharath Kumar Y.

Assistant Professor, Department of Management and Commerce, School of Arts, Humanities & Commerce, Mysuru

Qualification: BCom, MCom
sharathkumar@my.amrita.edu
Research Interest: Marketing Management, Consumer Behaviour, Financial Forecasting using AI, Entrepreneurship & Start-ups, Taxation (GST & Direct Tax)

Bio Publications Teaching Areas Courses Handled Academic / Administrative Roles Student Guidance / Mentorship
Bio

Sharath Kumar Y. is working as an Assistant Professor in the Department of Commerce at Amrita Vishwa Vidyapeetham, Mysuru Campus since January 2023. He completed B.Com (2020) and M.Com (2022) from the University of Mysore with distinction and has qualified K-SET (2023) and NET-2025. His teaching areas include GST, Direct Tax, Marketing Management, Business Law, Banking, HRM, and Auditing. He has published research papers in international journals including Scopus indexed journals (Q3 & Q4) also two UGC care publication and actively participates in faculty development programmes. His academic interests include marketing research, financial forecasting, consumer behaviour, and emerging technologies in business analytics.

Professional Experience

  • 3 YEARS+
Publications

Journal Article

Year : 2024

Exploring Consumer Perceptions and Preferences towards Electric Vehicles in the Contemporary Automobile Market: A Study of Karnataka

Cite this Research Publication : [author], Exploring Consumer Perceptions and Preferences towards Electric Vehicles in the Contemporary Automobile Market: A Study of Karnataka, Educational Administration: Theory and Practice, [publisher], 2024, https://doi.org/10.53555/kuey.v30i6.5266

Publisher : Educational Administration: Theory and Practice

Year : 2024

AI-Powered Predictive Analytics in Financial Forecasting: Implications for Corporate Planning and Risk Management

Cite this Research Publication : Sunil Kumar Das, AI-Powered Predictive Analytics in Financial Forecasting: Implications for Corporate Planning and Risk Management, International Journal of Intelligent Systems and Applications in Engineering, [publisher], 2024, https://www.ijisae.org/index.php/IJISAE/article/view/6061

Publisher : International Journal of Intelligent Systems and Applications in Engineering

Year : 2023

Simple business idea for New-gen start-ups

Cite this Research Publication : Sharath kumar. Y, “Simple business idea for New-gen start-ups”, TIJER - International Research Journal (ISSN: 2349-9249), Impact Factor : 8.57 (Calculate by Google Scholar), Volume 10 | Issue 7 | July-2023, 422-429

Publisher : TIJER - International Research Journal

Year : 2023

Important marketing concepts that are vastly ignored by New Gen-businesses

Cite this Research Publication : Sharath kumar. y
Sharath kumar. y, "Important marketing concepts that are vastly ignored by New Gen-businesses", TIJER - International Research Journal (ISSN: 2349-9249). Published in : Volume 10 | Issue 5 | May-2023, Paper ID : TIJER2305112

Publisher : TIJER - International Research Journal

Teaching Areas
  • Marketing Management, Taxation & Other Finance subjects
Courses Handled
  • Banking and Insurance
  • Banking Law and practices
  • Income Tax Law and practices-Basic concepts
  • Leadership Management & Marketing management
  • Auditing Law and practices
  • Business Law
  • Mercantile Law
  • Introduction to Economics
  • Introduction to GST
  • HRM
  • Sustainable Business Administration
  • Marketing management
  • Consumer behavior
  • Capital markets and financial services
  • GST
  • Indian constitution
  • Introduction to international E-commerce
  • Project finance
  • Entrepreneurial finance
  • Company law
  • Warehouse and inventory management
Academic / Administrative Roles
  • Placement cell from CIR department level co-ordination for UG & PG final year students
  • Internship cell for second year UG students (single point of coordination from commerce department)
  • Project guide for final year UG students(Minor & Major project)
  • DEPT.LEVEL TIME TABLE OFFICER
  • Faculty(Class) Advisor & mentor
  • Minor Project Summer internship coordinator for UG program at department level
  • Industry visit coordinator
Student Guidance / Mentorship
  • Project guide for final year UG students(Minor & Major project)
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