Amrita School of Business, Coimbatore, organized a Research talk, inviting Dr. V. G. Venkatesh to talk on ‘How to Enhance Research Quality’ on January 25, 2023 (Wednesday) in hybrid mode.

The speaker – Dr. V. G. Venkatesh, is a corporate trainer and academic with a Ph.D. in global sourcing from Waikato University (A triple-crowned School) in New Zealand and brings 22 years of experience with industry stints from Bangladesh, Honduras (Central America), Hong Kong, and Sri Lanka, and academic experience in Europe & Asia-Pacific regions. He is in a tenured role with EM Normandie Business School, France [QS and FT ranked & AACSB-EQUIS-AMBA (Triple crowned) accredited institution]. He is currently a visiting faculty to reputable institutions across the globe. His contribution as an editorial board member to many quality journals is a highlighting fact.

His talk with ASB, Coimbatore scholars and faculties gave insights on various methods to be adopted for research quality enhancement like – mixed methods, Qualitative and Quantitative Methods, etc. He further clarified general misconceptions faced in the theory of the research. His suggestions on thesis writing, hypothesis framing, sampling techniques, PLS, and SEM methods benefited faculties and scholars of ASB, Coimbatore. The instructive ways to execute and formulate the dissemination of the research was explained well.