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Discover Your Path in Visual Communication with a Twist of AI

Introducing the B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence: A First-of-Its-Kind Program Designed to Elevate Your Career in the Digital Era. 

In an age where digital media and technology rapidly redefine the way we communicate, there stands a program exclusively designed to navigate and lead this transformation. Our B.Sc. (Honours) in Visual Communication, coupled with a minor in Artificial Intelligence, is a groundbreaking 4-year journey meticulously aligned with the visionary National Education Policy (NEP) 2020. This unique educational pathway not only enhances your creative and technical skills but also integrates AI into your toolkit, setting you apart in the dynamic digital landscape.

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Your Pathway to a Future-Proof Career 

Graduates are poised for success in a variety of roles within the media, digital arts, technology sectors, and beyond. With a unique skill set that combines creativity with cutting-edge AI knowledge, you’ll be well-equipped to navigate the future of visual communication and digital technology.

Begin Your Journey Today

Embrace the opportunity to stand out in the ever-evolving field of digital communication and technology. Enroll in our B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence, and propel your career to new heights.

Attention Please !

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach

Important Date

Commencement of Application Form: January 14, 2025.
Eligibility

Admission

Duration

4 Years- 8 Semester

Aligned with NEP-2020 with multiple exits & entries Eligibility

10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Selection

Selection will be based on merit and interview process.

Fee Structure

* Refund Policy

  • GST will be applicable on Admission withdrawals
  • No refund of hostel fee
  • Tuition Fee and Hostel Fee does not include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.
Course Karnataka Quota Fee
Total Fee (Rs.) 2025-26		 Non-Karnataka Quota Fee
Total Fee (Rs.) 2025-26		 Management Quota Fee
Total Fee (Rs.) 2025-26
B.Sc. (Honours) Visual Communication with Minor in Artificial Intelligence I Year I Year I Year
Tuition Fee 90,000  98,000  122,000
Caution Deposit (One time) 4,000  4,000  4,000
Total (₹) 94,000  102,000  126,000
Hostel Fee Structure (for new admissions)
Hostel Total Fee (Rs.)
Caution Deposit (One Time) 3,000
Hostel Fee 35,000
Mess Fee 49,000
Total (₹) 87,000
*Note: Hostel fee will be high, if only two students are accommodated in a room
Additional School Fee
Fee Rs.
Examination fee (Rs.2000/sem) 4,000
One-time Convocation Fee to be paid in the final year of the Degree Program 3,500

Curriculum

Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6 Semester 7 Semester 8 Elective Languages Amrita Value Programmes For Ug Programmes
Semester 1
Course code  Course Category Course Title L T P Cr
24ENG101 AEC English I 2 0 0 2
AEC Language Paper I 2 0 0 2
24VMC101 DSC Communication – Theories and Models 2 1 0 3
24CSA106 MDC Information and Computer Technology 3 0 0 3
24VMC102  DSC Photography and Photo Journalism 2 1 0 3
24VMC181 DSC Graphic Designing Practice 0 2 4 4
24VMC182  SEC Photography Practice 0 1 2 2
22ADM101 VAC Foundations of Indian Heritage 2 0 1 2
22AVP103 VAC Mastery Over Mind (MAOM) 1 0 2 2
24CSA107 DSC-Minor Introduction to Artificial Intelligence 2 0 0 2
TOTAL 25
Semester 2
Course Code Course  Category Course Title L T P Cr
24ENG111 AEC English II 1 0 2 2
AEC Language Paper II 2 0 0 2
24VMC111 DSC Writing for Print Media 2 2 0 4
24VMC112 DSC Digital Audio-Video  Production 2 2 0 4
24VMC183 SEC Digital Illustration and Design Practice Lab 0 2 2 3
24VMC184 DSC Digital Audio-Video  Production Lab 0 2 4 4
24VMC113 DSC- Minor AI and Media 2 2 0 4
22ADM111 VAC Glimpses of Glorious India 2 0 1 2
24CUL100 VAC IAM Tech P/F
TOTAL 25
Semester 3
Course Code Course  Category Course Title  LTP  Cr
23LSK201 SEC Life Skills I 1 0 2 2
24VMC201 DSC Broadcast Journalism 3 0 0 3
24VMC281 SEC Broadcast Journalism Practice 0 2 2 3
24VMC282 MDC Web Design and Development Practice 0 2 4 4
24CSA207 DSC – Minor Machine Learning for Media 2 2 0 4
24VMC202 DSC Principles of Advertising and Brand Communication 3 0 0 3
24VMC203 MDC Social Psychology 3 0 0 3
24CUR201 DSC Current Affairs and Analysis I 0 1 2 2
VAC Amrita Value Programme I 1 0 0 1
TOTAL 25
Semester 4
Course Code Course  Category Course Title L T P Cr
23LSK211 SEC Life Skills II 1 0 2 2
24VMC211 DSC Film Studies and Analysis 2 2 0 4
DSE Elective A 3
24VMC213 DSC – Minor Generative AI in media production 2 2 0 4
24VMC212 DSC UI/UX Design 2 1 0 3
24VMC283 DSC UI/UX Design Lab 0 2 2 3
24ENV200 VAC Environmental Science and Sustainability 3 1 0 4
24CUR211 DSC Current Affairs and Analysis II 0 1 2 2
VAC Amrita Value Programme II 1 0 0 1
TOTAL 26
Semester 5
Course Code Course  Category Course Title   LTP   Cr
24VMC301 DSC Public Relations and Corporate  Communication 3 0 0 3
DSE Elective B 3
24VMC390* / 24VMC397 ## FBL Live-in-Lab* / Open Elective/MOOC## 3 0 0 3
24VMC381 DSC – Minor AI in Media Production Lab I 0 2 4 4
23LSK301 SEC Life Skills III 1 0 2 2
24VMC382 DSC Film Editing Techniques and Practices 0 2 2 3
24VMC383 DSC Film Direction and Screenplay Writing Practice 0 2 2 3
TOTAL 21
Semester 6
Course Code Course  Category Course Title L T P Cr
24VMC311 DSC Policy, Practice and Ethics: Media Case Studies 3 0 0 3
DSE Elective C 3
24VMC384 DSC – Minor AI in Media Production Lab II 0 2 4 4
24VMC385 DSC – Minor AI and the Law 0 2 4 4
24VMC386 DSC 2D Animation Production 0 2 2 3
24VMC387 DSC Digital Media Marketing Practice 0 2 2 3
24VMC398 Internship 2
TOTAL 22
Semester 7
Course Code Course  Category Course Title L T P Cr
24VMC401 DSC Research Methodology 3 0 0 3
24VMC481 DSC – Minor Generative AI projects Lab 0 2 4 4
24VMC402 DSC Media Management and  Operations 2 1 0 3
DSE Elective D 3
24VMC482 DSC – Minor Interactive Media and AI 0 2 2 3
24VMC483 DSC Lab Journal Production 0 2 2 3
24VMC496 DSC Public Relations and Corporate

Communication Campaign

 0 2 2 3
TOTAL 22
Semester 8
Course Code Course Title Cr
24VMC498 Internship 2
24VMC497 Portfolio Presentation 4
24VMC499 Capstone Project in Visual Communication and AI 12
 TOTAL 18
Elective
Elective A ( Any One)
Course Code Course Title L T P Cr
24VMC231 Data Journalism 2 1 0 3
24VMC232 Health Communication 2 1 0 3
24VMC233 Integrated marketing Communication 2 1 0 3
24VMC234 Screenplay writing for video  production 2 1 0 3
24VMC235 Development Communication 3
Elective B ( Any one )
Course Code Course Title L T P Cr
24VMC331 Environmental Communication 2 1 0 3
24VMC332 Introduction to Typography 2 1 0 3
24VMC333 Media & Gender Studies
24VMC334 Visualization Techniques for film Making 2 1 0 3
24VMC335 Event Management 2 1 0 3
Elective C ( Any one )
Course Code Course Title L T P Cr
24VMC341 Advanced Photography Lab 0 1 4 3
24VMC342 Copy Writing for Advertising Practice 0 1 4 3
24VMC343 Development-Communicational- Video Production Lab 0 1 4 3
24VMC344 Technical and Professional Writing for Media Practice 0 1 4 3

Elective D ( Any one )
Course Code Course Title L T P Cr
24VMC431 Art Direction for Advertising Practice 0 1 4 3
24VMC432 Film Appreciation and Analysis Lab 0 1 4 3
24VMC433 Niche Journalism Practice 0 1 4 3
24VMC434 Titling & VFX Lab 0 1 4 3
25OEL231 Spiritual Practicum 1 1 1 2 2
25OEL232 Spiritual Practicum 2 1 1 2 2
Languages
Course Code Paper I L T P Cr
24MAL101 Hindi I 2 0 0 2
24HIN101 Kannada I 2 0 0 2
24KAN101 Malayalam I 2 0 0 2
24SAN101 Sanskrit I 2 0 0 2
24TAM101 Tamil I 2 0 0 2
24ENG100 Additional English I 2 0 0 2
Course Code Paper II L T P Cr
24MAL111 Hindi II 2 0 0 2
24HIN111 Kannada II 2 0 0 2
24KAN111 Malayalam II 2 0 0 2
24SAN111 Sanskrit II 2 0 0 2
24TAM111 Tamil II 2 0 0 2
24ENG110 Additional English II 2 0 0 2
Amrita Value Programmes For Ug Programmes
Course Code Course Title  L T P Cr
22ADM201 Strategic Lessons from Mahabharata 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defence 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1

Program Overview

Why Our Program Stands Out
  • Exclusive Specialization in AI: The only media program that incorporates AI, preparing you for the next wave of digital evolution.
  • Aligned with NEP-2020: Offers flexible entry and exit points, adapting to your personal and professional growth.
  • Comprehensive and Diverse: From the basics of visual communication to the complexities of AI, our curriculum covers it all.
  • Real-World Readiness: Practical projects, internships, and a curriculum designed to meet industry standards ensure you’re job-ready upon graduation.
Curriculum Designed for Innovation and Impact

Our program offers a rich, diverse curriculum that bridges the gap between traditional visual communication techniques and the futuristic applications of artificial intelligence. Here’s a glimpse into what you’ll explore:

  • Core Foundations: Master the essentials with courses in Information and Computer Technology, Photography, and Graphic Designing.
  • Digital Production Excellence: Dive deep into Broadcasting, Digital Audio-Video Production, Digital Illustration and Design, and Web Design and Development.
  • AI Integration: Be at the forefront of innovation with specialized courses in AI and Media, Machine Learning for Media, and Generative AI in Media Production.
  • Professional Skills Development: Sharpen your skills in Advertising and Brand Communication, UI/UX Design, Film Editing, Public Relations and Corporate Communication.
  • Creative and Digital Mastery: Venture into the realms of 2D Animation Production, AI in Media Production, Digital Media Marketing Practice, Interactive Media and AI.
  • Industry Preparedness: Prepare for the real world with insights into Media Management & Operations and more.
Special Learning Benefits

Project-Based Learning: Gain hands-on experience through projects that reflect current industry standards, ensuring you are job-ready upon graduation.Advanced Facilities: Benefit from learning in an environment equipped with cutting-edge technology, supporting your creative and technical growth.Industry Experts: Learn from seasoned professionals and academics who bring real-world insights and foresight into the classroom.Global and Ethical Perspective: Our curriculum is designed not just to teach skills, but to cultivate a global outlook and ethical understanding of your role as a media professional in the AI era.

Amrita Mysuru Advantages
  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Separate Hostel Facility for boys & girls

Career Opportunities

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  • Multimedia Artist and Animator
  • Graphic Designer
  • UI/UX Designer
  • Web Developer and Designer
  • Film and Video Editor
  • Digital Marketing Specialist
  • AI and Machine Learning Specialist
  • Broadcast and Sound Engineering Technician
  • Public Relations Specialist
  • Content Creator
  • Digital Media Manager
  • 2D/3D Animation Producer

Facilities at a glance

  • Central Library
  • Hostel Accommodation
  • Sports Facilities
  • Banking Facilities
  • Transport
  • Medical Services
  • Canteen
  • General Store
  • CISCO
  • ICTS
  • Reprographic Facility
Amrita First in India & Top 50 in THE Impact Rankings 2025

Students can learn in an environment where they are comfortable and looked after. Here are the facilities that our campus provides…

Amrita First in India & Top 50 in THE Impact Rankings 2025

Why Amrita

The top reasons to choose Amrita for your career

1st

In India

41

In the World

601-800th

World University Rankings 2020

141

BRICS

8th

India University Rankings 2025

Overall Rankings 2025

Overall Rankings 2025
ranking
8th Ranked
University in India
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ranking
Amrita Ranked No.1 in India Top 50 in The World
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ranking
Topmost
‘A++’ Grade
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Contact Us

For all Application (AOAP) related queries, please contact:
E Mail: ugadmissions@amrita.edu

Admissions Apply Now