S. Saravanan is in his second year as a part time PhD scholar at ASB. He holds a Bachelor’s degree in Science, Master’s degree in Business Administration and a MPhil. At present he is teaching at Justice KS Hegde Institute of Management, (ACBSP Accredited) Mangalore, Karnataka.
His field of study is marketing, with a specific focus on Digital Marketing. His research interests include social media marketing, social media metrics, digital retailing and social media analytics. He is currently working on the area of social media governance in higher educational institutions.