S. Saravanan is in his second year as a part time PhD scholar at ASB. He holds a Bachelor’s degree in Science, Master’s degree in Business Administration and a MPhil. At present he is teaching at Justice KS Hegde Institute of Management, (ACBSP Accredited) Mangalore, Karnataka. 

His field of study is marketing, with a specific focus on Digital Marketing. His research interests include social media marketing, social media metrics, digital retailing and social media analytics. He is currently working on the area of social media governance in higher educational institutions. 

Awards and Achievements:

  • Attended two months FDP at IIM Indore (April to June 2015)
  • Presented several papers in international conferences conducted at IIM Ranchi, IIM Raipur, NIT Trichy and other reputed institutions 
  • Received “Junior Educator and Scholar” award from NFED (National Foundation for Entrepreneurship Development) on Teachers Day (5th June 2014)
  • Received cash incentive of Rs.15, 000 for Research publication done during 2013 from NMAMIT (Nitte Mahalinga Adyanthaya Memorial Institute of Technology), Mangalore (Karnatka, India).