Qualification: 
Ph.D, MBA, MPhil
Email: 
v_murale@asb.kochi.amrita.edu

Murale Venugopalan is an Associate Professor at the Department of Management, Amrita Vishwa Vidyapeetham, Kochi and Visiting Researcher at USI Università della Svizzera italiana Lugano, Switzerland, and winner of the prestigious Swiss Government Excellence Scholarship (Post-doctoral Full Fledged Scholarship). Murale is passionate about carrying research in the areas of Intellectual Capital, Social Networks and methodological rigor and relevance in Management Research. He had published journals of repute and presented his ideas at major conferences such as IAM Conference of AOM, ESA Conference. Murale has teaching experiences in the master, executive master, and bachelor level, and taught at IBS Hyderabad (IFHE University), Karunya University, SCMS Cochin in his earlier assignments.

Positions Held

  1. Visiting Researcher, USI Università della Svizzera italiana, Switzerland 2014-15, I year
  2. Assistant Professor Senior Grade, Amrita Vishwa Vidyapeetham (2013-2016)
  3. Assistant Professor, IBS Hyderabad (2010-13)
  4. Assistant Professor, Karunya University (2007-10)
  5. Lecturer, SCMS Cochin (2006-2007)
     

Publications

Publication Type: Journal Article

Year of Publication Publication Type Title

2016

Journal Article

Dr. V. Murale, Preetha, R., and Kasthurika, K., “Early Career Expectations of Indian Gen ‘Y” ”, International Journal of Applied Business and Economic Research, vol. 14, no. 10, pp. 6429-6452, 2016.

2014

Journal Article

P. G. Raju and Dr. V. Murale, “Personality & Learning Styles-Lessons for Indian Corporate Trainers”, Indian Journal of Industrial Relations :a Review of Economic & Social Development, vol. 49, pp. 734-750, 2014.[Abstract]


The study exhibits and establishes the link between Personality and Learning to help trainers improve their training effectiveness by comparing the personality types of trainees using Myers-Briggs Type Indicators (MBTI) with Felder and Silverman's Index of Learning Styles(ILS); Goley's Learning Pattern (LP) assessment and Kiersey Temperament sorter (temperament) are used as a follow-up. Results obtained did indicate a relation between personality and learning.

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2014

Journal Article

Dr. V. Murale and G. Raju, P., “Analyzing the Role of Social Networks in Mapping Knowledge Flows: A case of a Pharmaceutical Company in India”, Knowledge Management & E-Learning: An International Journal, vol. 6, no. 1, pp. 49-65, 2014.[Abstract]


Knowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations. A social network is a simple structure comprising of set of actors or nodes that may have relationships ties with one another. The social network analysis (SNA) will help in mapping and measuring formal and informal relationships to understand what facilitates or impedes the knowledge flows that bind interacting units. This paper aims at studying the knowledge flows that happen through the social networks. It first, provides a conceptual framework and review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion on application of SNA for mapping knowledge flows in a pharmaceutical firm. In the last part, Knowledge maps are presented to illustrate the actual knowledge flow in firm. More »»

2013

Journal Article

Dr. V. Murale and Raju, P. G., “Mapping Knowledge Flows Through Network Analysis: A Case Study of a Pharmaceutical Company in India”, International Journal of Knowledge Management and Practices, vol. 1, 2013.[Abstract]


The present paper aims at studying that the knowledge flows through the social networks and thus knowledge maps are developed to illustrate the actual knowledge flow for better performance in a pharmaceutical company in India which has a global presence. It first, provides a review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion of the concepts of SNA and KNA.

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2011

Journal Article

Dr. V. Murale and Preetha, R., “Middle Level Managers: Competency and Effectiveness.”, SCMS Journal of Indian Management, vol. 8, pp. 38-50, 2011.[Abstract]


The objective of this study is to examine the relationship between managerial competency of middle level mangers and its influence on their role effectiveness. The study was conducted at a tyre manufacturing firm located in Kerala and the competencies of twenty middle level managers were evaluated by their peers. Pradip Khandawalla's scale for competency measurement was used to rate the competency level. The study helped to understand that it is desirable for a manager to have a set of behavioural and technical competencies to deliver his / her role effectively irrespective of his or her functional area More »»

2011

Journal Article

Dr. V. Murale and Raju, P. G., “An Malmquist DEA Approach to Intellectual Capital Efficiency Utilization of Selected Indian Firms”, Management & Change (Cabell listed), vol. 15, 2011.

2010

Journal Article

Dr. V. Murale and Ashrafali, A., “Impact of intellectual capital on firm value: a panel data analysis of Indian IT firms”, Advances in Management, vol. 3, no. 7, 2010.[Abstract]


Human capital of a firm may be viewed as consisting of highly skilled, creative, motivated, collaborative and knowledgeable people who understand the dynamic business environmental context and the competitive logic of their enterprise and the critical requirements thereof. They understand and realize their own broad role and responsibility for the vision, values and competitive viability of their organization. For this purpose, they continually learn, develop, share, integrate and use their knowledge both individually and collaboratively to cultivate enterprise competencies/ capabilities, innovation, expertise and speedy business processes in a proactive manner. They are focused on the success of their enterprise in facing the challenges of both today and tomorrow. More »»

Publication Type: Conference Proceedings

Year of Publication Publication Type Title

2016

Conference Proceedings

Dr. V. Murale, R., P., and Kashturika, K., “A Qualitative Inquiry into Career Expectations of Indian Gen Y”, 3rd International HRM Conference,Hyderabad; March 9-11. Emerald Publications and ICFAI Business School, IFHE University, Hyderabad,India., 2016.

2015

Conference Proceedings

Dr. V. Murale and Vandana, M., “Factors Influencing Job-Offer Acceptance Among Campus Recruits”, 12th Conference of the European Sociological Association - International Tier 1 Conference. Institute of Sociology of the Czech Academy of Sciences, Prague, 2015.

2015

Conference Proceedings

Dr. V. Murale, Preetha, R., and Singh, J., “Employee Commitment and Patient Satisfaction: An Initial Reflection from Indian Healthcare Sector”, The 3rd International Conferenceon Management, Marketing, Tourism, Retail. 2015.

2013

Conference Proceedings

Dr. V. Murale and G Raju, P., “Networks Analysis for Mapping Knowledge Flows: A Case Study from India”, 3rd IAM conference: Rethinking Management Theory & Practice in the Present Indian Economic Context. Indian Institute of Management, Ahmedabad, 2013.[Abstract]


Knowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations.. A social network is a simple structure comprising of set of actors or nodes that may have relationships ties with one another. The social network analysis will helps in mapping and measuring formal and informal relationships to understand what facilitates or impedes the knowledge flows that bind interacting units. This paper aims at studying the knowledge flows that happens through the social networks. It first, provides a review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion of the concepts of SNA and KNA. In the conclusion part of this study knowledge maps are presented to illustrate the actual knowledge flow that happens through the social networks that exists in the firm.

More »»

2013

Conference Proceedings

Dr. V. Murale and Preetha, R., “An Integrated Approach towards Legitimization of Single Case Design-working paper”, SIMSARC 13 Shaping the Future of Business and Society, Pune, vol. 11. Procedia:Social & Behavoural Sciences, ELSEVIER, pp. 812 – 818 , 2013.[Abstract]


Single case study design has contributed very much to the theory development in like social science disciplines and their use has been declined drastically over the last few decades with the recent advances in quantitative sciences, and the focus of research community has almost entire shifted to quantitative aspects of the studies. However in recent past the single design case studies started gaining attention of scholars. Our study helps in setting up criteria for validating the single case study design.

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207
PROGRAMS
OFFERED
5
AMRITA
CAMPUSES
15
CONSTITUENT
SCHOOLS
A
GRADE BY
NAAC, MHRD
9th
RANK(INDIA):
NIRF 2017
150+
INTERNATIONAL
PARTNERS