Our Inspiration

Amrita University was started by the world-renowned humanitarian leader, Sri Mata Amritanandamayi Devi, Amma. As Chancellor of the University, Amma continues to guide the university's mission and growth....»»

  • About
  • Academics
  • Admissions
  • Campuses
  • Faculty
  • Research
  • Colloquia
  • Alumni
  • Contact Us

Within 15 years of its establishment in 1996, Amrita School of Business has succeeded in carving out a niche for itself and maintain its identity in providing quality education enriched with human values. Committed to the twin pillars of quality and value, ASB has become a vibrant and dynamic place to seek professional education. Amrita School of Business provides broad-based and specialized business education, preparing individuals to face the ever-growing challenges in the business environment with confidence. During their two year study, students imbibe essential business knowledge and skills and a deep appreciation for values in business... Read more»

Admissions 2015


MBA admissions are open at Amrita School of Business.
Click here to Apply Now

Follow Us on Facebook
Download myASB App»»


Global Reach

Memorandum of Understanding signed with many reputed universities around the globe like the Deakin University, one of Australia’s fastest growing research universities, University of Groningen, Netherlands...»»


Amrita School of Business, one among the fastest growing B-schools in India, has been well received and praised by many eminent personalities in the business fraternity for its excellence and competence in both academic and... »»


The Directorate of Corporate & Industry Relations (CIR) strives to achieve excellent placement of students each year. A proven track record of consistent high quality placements year-on-year is one of the reasons... »»
October 12, 2015
In the first colloquium of this trimester, Dr. Martin D. Schoenhals, a cultural anthropology Professor at Columbia University, guided ASB Coimbatore students on approaching Live-in-Labs (LILA), the flagship theory-into-practice program of the college. He began the talk by shedding light into his observances of the education provided at Amrita. “As a Professor, I like Amrita’s model of education. Here, students are asked to experience and learn, a great effective model of delivering education,” Dr. Schoenhals said. With his specialization in contemporary Chinese culture and his research experiences in India, Dr. Schoenhals brought out several interesting insights on rural management. By presenting the factors of cultural hurdles to the social systems existing in the country, he exemplified the denial of rural management and pointed out how educational projects like LILA can resolve the issues to a great extent.
October 7, 2015
MBA students of Amrita School of Business (ASB), Coimbatore interacted with Prof. V. G. Narayanan, Harvard Business School, in a session held at Sri Krishna Hall in the campus on 6th October 2015. Prof. Narayanan addressed the students through online video conference. He spoke to students about HBX Credential of Readiness (HBX CORe), a digital learning program of Harvard Business School. This virtual classroom program teaches the fundamentals of business through three courses-- Business Analytics, Economics for Managers and Financial Accounting-- to people across globe with no prior business knowledge. Prof. V. G. Narayanan pointed out the huge potential of online business education in India. “The second largest number of participants for HBX CORe is from India and we are creating partnerships with b-schools in the country,” said Prof. Narayanan.
October 5, 2015
In the International KAKENHI Workshop on Long-term Growth of Firms and Corporate Governance, organized by Chuo Univerisity and Musashi University in collaboration with Indira Gandhi Institute of Development Research (IGIDR)- Mumbai from September 2-3, 2015, Dr. Sangeetha Gunasekar, Assistant Professor, Amrita School of Business, Coimbatore along with Ms. K. G. Sofi Dinesh, Faculty Associate, Amrita School of Business, Amritapuri presented a paper titled 'Impact of board independence on the performance of listed Public Sector Undertakings (PSUs) in India'. Eminent scholars such as Dr. Keiichi Kubota (Chuo University), Dr. Hitoshi Takehara (Waseda University), Dr. Anchada Aida Charoenrook (Thammasat University), Dr. Pantisa Pavabutr (Thammasat University), Mr. Daisuke Hanawa and Mr. Harish H. V (Grant Thornton) also presented papers at the event.
September 24, 2015
​Dr. P. Balasubramanian, Associate Professor, Amrita School of Business (​ASB​),​​ ​Coimbatore presented a paper on ‘Sunk​ ​Cost​ ​F​allacy– Effect of​ ​Situational​ ​​Knowledge on​ ​​Irrational​ ​C​hoices’ at​ Singapore Economic Review conference (SERC) 2015​ from August 5th-7th​. The paper talks about the application of Sunk cost fallacy in the field of agriculture. It established the irrational choices adopted by the farmers in selecting a crop.  The conference was conducted as a part of the 60th year of publication of the leading economics journal Singapore Economic Review (SER). In the conference, several theoretical and empirical papers on economics with emphasis on the economic problems of Asian countries were discussed.  Several distinguished speakers, editors and co-editors from major international journals participated in the conference. John Rust (University of Maryland), Professor Jonathan Batten (Monash University, Australia), Charles Yuji Horioka (University of the Philippines, Diliman), Prof​. Quah Teong Ewe (Nanyang Technological University) and Jack Knetsch (Simon Fraser University​)​ were a few among them.
September 8, 2015
The 12th Convocation of Amrita Vishwa Vidyapeetham was held at Coimbatore campus on September 7, 2015. Dr. Harsh Vardhan, Honourable Union Minister, Ministry of Science and Technology and Earth Sciences, Government of India and Shri. N. Chandrasekaran, CEO, TCS, were the Guests of Honour at the convocation ceremony. 5036 graduating students, in their traditional attire, from all 5 Amrita campuses viz. Amritapuri, Bangalore, Coimbatore, Mysore and Kochi, received their degree certificates. This included 24 graduands receiving their doctoral degrees.   Brahmachari Abhayamrita Chaitanya, the Pro-Chancellor of Amrita University, welcomed the gathering. Dr. P. Venkat Rangan, Vice Chancellor of Amrita University, presented the annual report highlighting the various significant accomplishments of the university. Swami Ramakrishnananda Puri, Member, Board of Management, Amrita University delivered the benedictory address. 
September 3, 2015
Utsav reveals the unending zeal and determination of the students of Amrita School of Business (ASB), Coimbatore. This year too marked a remarkable event! The three-day annual sports and cultural extravaganza saw an enthusiastic participation of students in a variety of competitions, ranging from badminton to throw ball in sports, and face painting to street plays in cultural games. Mr. Swetank Rajguru, Former VP- Sales and Marketing, Vogue International, also an ASB Coimbatore alumnus from the class of 2005, inaugurated the festival. Students competed in groups– Chola, Guptas, Pandya and Mauryas, depicting the fierceness of battlefield. While Mauryas emerged as the winners, Guptas became the runners. ​
Amrita School of Business (ASB), Coimbatore organizes HR round table on the topic 'Role of HR in Organizational...
Experts from ELSEVIER will talk on topic ‘Scopus – Tools and Techniques’ at Amrita School of Business (ASB), Coimbatore on...
Amrita School of Business (ASB), Coimbatore conducts a seminar on ‘Literature Review’ in the campus on 8th October 2015. The...
As a part of the 4th edition of student driven initiative, Asthra 2015, Amrita School of Business, Kochi campus conducted an...
Pragati is the National-level B-Fest hosted by Amrita School of Business every year. The B-Fest comprises of management...

Like Us on Facebook


ASB the place to be...