An exclusive webinar was conducted for the Integrated MA batch 2019-2024 of the Department of English, Amrita Vishwa Vidyapeetham, Amritapuri organised by Prayaana, the Association of the Department of English on the topic “Launching a PR Campaign in Today’s Digital World” scheduled on August 2, 2021 from 1.00 pm – 3.00 pm. The session was conducted by Deborah Raj, Assistant Professor, Department of Communication, Madras Christian College, Chennai. The webinar was organised to provide insight and understanding regarding the basics of the PR campaigns, from the very step of proper research to post campaign feedback.