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Dr. Sanju Kaladharan

Assistant Professor (OC), School of Business, Kochi

Qualification: B.Pharm, M.Pharm, Ph.D
k_sanju@asb.kochi.amrita.edu
Sanju Kaladharan's Orcid ID
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Sanju Kaladharan's Scopus
Research Interest: Sustainable Development, Sustainable Healthcare, Sustainable Consumption, Sustainability Marketing, Social Marketing, Circular Economy, Policy Analysis, Public Health Management, Healthcare Consumerism, Pharmaceutical Management, Healthcare and pharmaceutical marketing, Health Economics, Access to Medicines, Medication Waste Management, Patient-centered Healthcare

Bio Publications
Bio

Dr. Sanju Kaladharan is a Faculty in the Marketing area at Amrita School of Business, Kochi. She holds a Ph.D. in Management from Amrita School of Business, Amrita Vishwa Vidyapeetham, Kochi. Her teaching portfolio includes Environment Management and Sustainable Development, Marketing Practice, Sustainable Marketing, Strategic Brand Management. Prior to this assignment, she held administrative and teaching roles in various reputed institutions in the UAE and India. Dr. Sanju’s teaching and research are shaped by a commitment to continuous learning and grounded in the principles of responsible management education. She envisions higher education as a process of collaborative learning, where students and educators engage as equals in knowledge creation.

Dr. Sanju’s research is interdisciplinary, spanning sustainability, healthcare, and marketing, with a strong focus on understanding consumer behavior within complex institutional and policy environments. Her doctoral research, titled “Consumer Responsibility for Sustainable Medicine Consumption in Medical Neoliberalism,” critically examined how individuals navigate responsibility for responsible consumption of medicines shaped by market-oriented reforms. Her research employed a multi-method approach, integrating both qualitative and quantitative techniques, including interviews, surveys, and multi-criteria decision-making methods. The research contributes to global discussions on demand-side interventions for sustainable healthcare, addressing challenges such as antimicrobial resistance, irrational medicine use, and equitable healthcare access.

Dr. Sanju has an established publication record, with over 20 articles in reputed Scopus-indexed and ABDC-listed journals. Her work has appeared in journals such as Cleaner and Responsible Consumption, Global Transitions, Asian Journal of Psychiatry, Global Health Journal, Economic and Political Weekly, Sustainable Futures and International Journal of Health Governance. In addition, she has presented her research at prestigious academic forums, including the American Marketing Association Conference and the AIM-AMA Sheth Foundation Doctoral Consortium and International Marketing Conference. She has also attended leading academic development programs, including the research workshop at the Indian Institute of Management Bangalore.

Looking ahead, she aims to contribute meaningfully to sustainable Healthcare by bridging the gap between research and practice. Her vision is to translate sustainability frameworks into tangible solutions, fostering positive changes for a healthier and more sustainable future.

Publications

Journal Article

Year : 2025

Recycling End-of-Use Medicines for sustainability: an empirical investigation of return intention

Cite this Research Publication : Kaladharan, S., Manayath, D. & Rejikumar, G. Recycling End-of-Use Medicines for sustainability: an empirical investigation of return intention. J Mater Cycles Waste Manag 27, 369–386 (2025). https://doi.org/10.1007/s10163-024-02116-0

Publisher : Springer Nature Link

Year : 2024

Out-of-pocket healthcare expenditure in emerging economies: Evidence from panel data analysis

Cite this Research Publication : Kaladharan S, Manayath D. Out-of-pocket healthcare expenditure in emerging economies: Evidence from panel data analysis. J Med Access. 2024 Aug 20;8:27550834241262108. doi: 10.1177/27550834241262108. PMID: 39170728; PMCID: PMC11337179.

Year : 2024

Regulatory Challenges in AI/ML-Enabled Medical Devices: A Scoping Review and Conceptual Framework

Cite this Research Publication : Kaladharan, S., Manayath, D., & Gopalakrishnan, R. (2024). Regulatory Challenges in AI/ML-Enabled Medical Devices: A Scoping Review and Conceptual Framework. Journal of Medical Devices, 18(4). https://doi.org/10.1115/1.4066280 (

Publisher : ASME

Year : 2024

Understanding Consumer Perceptions About Smartwatches: Feature Extraction and Opinion Mining Using Supervised Learning Algorithm

Cite this Research Publication : Manayath, D., Kaladharan, S., Soman, N.V., & Vijayakumaran, A. (2024). Understanding Consumer Perceptions About Smartwatches: Feature Extraction and Opinion Mining Using Supervised Learning Algorithm. Acta Informatica Pragensia, 13(1), 100-113. doi: 10.18267/j.aip.231

Year : 2024

Minimizing medicine wastage through sustainability-oriented anti-consumption: An exploration of enablers using M-TISM and MICMAC approach

Cite this Research Publication : Kaladharan, S., Manayath, D., G, R., & Kishore Sahib, K. (2024). Minimizing medicine wastage through sustainability-oriented anti-consumption: An exploration of enablers using M-TISM and MICMAC approach. Sustainable Chemistry and Pharmacy, 40, 101637. https://doi.org/10.1016/j.scp.2024.101637

Publisher : Elsevier

Year : 2024

Barriers to blockchain-enabled drug recycling: A TISM-MICMAC approach

Cite this Research Publication : Kaladharan, S., Manayath, D., & Patri, R. (2024). Barriers to blockchain-enabled drug recycling: A TISM-MICMAC approach. Sustainable Chemistry and Pharmacy, 41, 101737. https://doi.org/10.1016/j.scp.2024.101737 (SCOPUS Q1, IF=5.5)

Publisher : Elsevier

Year : 2023

Fuzzy logic approach to assess the effectiveness of online course delivery in management education: a case of B-school from India

Cite this Research Publication : Patri, R., Manayath, D. and Kaladharan, S. (2023), "Fuzzy logic approach to assess the effectiveness of online course delivery in management education: a case of B-school from India," Higher Education, Skills and Work-Based Learning, Vol. 13 No. 3, pp. 609-624.

Year : 2023

Transforming food systems: a case of Eat Right India

Cite this Research Publication : Kaladharan, S., Dhanya, M. and Rejikumar, G. (2023), "Transforming food systems: a case of Eat Right India", International Journal of Health Governance, Vol. 28 No. 4, pp. 453-465. https://doi.org/10.1108/IJHG-05-2023-0048

Year : 2023

Household Pharmaceutical Disposal Practices in India

Cite this Research Publication : Sanju Kaladharan, Dhanya M, Rejikumar G, " Household Pharmaceutical Disposal Practices in India", HomeISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846, Vol. 58, Issue No. 11, 18 Mar, 2023

Conference Paper

Year : 2024

Unleashing the Power of Data: An Analysis of Nifty 50 Pharmaceutical stocks

Cite this Research Publication : Dhanya, M., Kaladharan, S., Manjima, R., Sreekumar, N., Vijayakumaran, A. (2024). Unleashing the Power of Data: An Analysis of Nifty 50 Pharmaceutical stocks. In: Choudrie, J., Mahalle, P.N., Perumal, T., Joshi, A. (eds) ICT for Intelligent Systems. ICTIS 2024. Lecture Notes in Networks and Systems, vol 1111. Springer, Singapore

Publisher : Springer Nature Link

Year : 2024

Optimizing Service Quality of Waste Management Apps: A Taguchi Approach

Cite this Research Publication : G. Rejikumar, S. Kaladharan, D. Manayath and M. J. Bisheko, "Optimizing Service Quality of Waste Management Apps: A Taguchi Approach," 2024 5th International Conference on Smart Electronics and Communication (ICOSEC), Trichy, India, 2024, pp. 1069-1074, doi: 10.1109/ICOSEC61587.2024.10722570

Publisher : IEEE

Year : 2024

Fuzzy Assessment of Sustainable and Responsible Tourism: Tourist Behaviour in South India

Cite this Research Publication : Menon, R., Patri, R., Kaladharan, S., Shivdas, A., Menon, D. (2024). Fuzzy Assessment of Sustainable and Responsible Tourism: Tourist Behaviour in South India. In: Choudrie, J., Mahalle, P.N., Perumal, T., Joshi, A. (eds) ICT for Intelligent Systems. ICTIS 2024. Lecture Notes in Networks and Systems, vol 1111. Springer, Singapore. https://doi.org/10.1007/978-981-97-6681-9_27

Publisher : Springer Nature Link

Year : 2024

Strengthening Health Systems Toward Dynamic Sustainability

Cite this Research Publication : Kaladharan, S., Dhanya, M., Viswanathan, Pozhamkandath Karthiayani, V., Sahib, K.K. (2024). Strengthening Health Systems Toward Dynamic Sustainability. In: Choudrie, J., Mahalle, P.N., Perumal, T., Joshi, A. (eds) ICT for Intelligent Systems. ICTIS 2024. Lecture Notes in Networks and Systems, vol 1111. Springer, Singapore. https://doi.org/10.1007/978-981-97-6681-9_39

Year : 2023

Perceptions towards the return of end-of-use medicines for health sustainability: An empirical investigation

Cite this Research Publication : Kaladharan S, Dhanya M, Rejikumar G. Perceptions towards the return of end-of-use medicines for health sustainability: An empirical investigation. American Marketing Association winter academic conference.2023(34) PP 1369.

Year : 2023

Intention to Use eSanjeevani-OPD App: An Empirical Investigation Using Health Belief Model

Cite this Research Publication : Kaladharan.S, M. Dhanya, R. Drisya and M. B. Raj, "Intention to Use eSanjeevani-OPD App: An Empirical Investigation Using Health Belief Model," 2023 IEEE- Advanced Computing and Communication Technologies for High Performance Applications (ACCTHPA), 2023, pp. 1-6,

Publisher : IEEE

Year : 2023

Sustainability Triangle Framework for Digital Health Systems: A Conceptual Model for Sustainable Health Care

Cite this Research Publication : Kaladharan, S., Dhanya, M., Rejikumar, G., Puthanpurayil, J. (2023). Sustainability Triangle Framework for Digital Health Systems: A Conceptual Model for Sustainable Health Care. In: Senjyu, T., So-In, C., Joshi, A. (eds) Smart Trends in Computing and Communications. SmartCom 2023. Lecture Notes in Networks and Systems, vol 650. Springer, Singapore. https://doi.org/10.1007/978-981-99-0838-7_46

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