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Publications
An analytical approach to neuro marketing as a business strategy

Citation : Sathish (2013), An analytical approach to neuro marketing as a business strategy, Proceedings of Str ...

Publications
Strategic empowerment of tribes through cultural tourism in India

Citation : Sathish (2013), Strategic empowerment of tribes through cultural tourism in India,Proceedings of Str ...

Publications
Customer relationship management in car service industry with reference to car dealers in Coimbatore

Citation : Sathish (2013), Customer relationship management in car service industry with reference to car deale ...

Publications
Consumer behaviour towards online shopping A study with reference to Coimbatore

Citation : Sathish (2013), Consumer behaviour towards online shopping A study with reference to Coimbatore, TMC ...

Publications
Study on the effect of Juggling among women: A Study with reference to family consumption styles

Citation : Sathish (2013), Study on the effect of Juggling among women: A Study with reference to family consum ...

Publications
A Market study on Perception of Online Marketing Adoption by Small and Medium Enterprises in Coimbatore City

Citation : Sathish (2014), A Market study on Perception of Online Marketing Adoption by Small and Medium Enterp ...

Publications
Gender difference in Buying Behaviour and Brand preferences towards Backpack

Citation : Sathish, Sachin Menon, Yuvaraaj Mahendran (2015),Gender difference in Buying Behaviour and Brand pre ...

Publications
Measurement of effectiveness on Media Mix adopted by Indian corporate

Citation : Sathish (2015), Measurement of effectiveness on Media Mix adopted by Indian corporate, Warangal Jour ...

Publications
Review-Grab Wallet

Citation : Sathish (2016), Book-Review-Grab Wallet, TMC Academic Journal (TMC Academy, Singapore), 10(2), pp.53 ...

Publications
Customer Loyalty towards M-Commerce with respect to Gen-Z

Citation : Sathish (2016), Customer Loyalty towards M-Commerce with respect to Gen-Z (On-Going research), Focus ...

Publications
A Study on Relationship Selling Behaviour and the influence of the Brand with reference to Sales Performance

Citation : Sathish, M. & Nandagopal, Ramaswamy. (2016). A Study on Relationship Selling Behaviour and the Influ ...

Publications
Impact of individual factors through customer choice on online Consumer Buying Behaviour

Citation : Sathish, N. Balamurugan (2017), Impact of individual factors through customer choice on online Consu ...

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