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Statistics

50+

50+

Patents
20192

20192

Books
12000

12000

Book
Chapters
4219

4219

Journal
Publications /
Scopus Indexed
216

216

Conference
Proceedings
9281

9281

Other
Publications

Newsletter

Publications
Smartphone Buying Behaviour Among Youth In The Emerging Economies: A Study Conducted In India

Authors : Dr. Vinith Kumar Nair

Publisher :Journal of Economics, Marketing, and Management

Publications
The impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of new movies

Authors : Dr. Vinith Kumar Nair

Publisher :IJSMMRD

Publications
Formation of Memorable Tourism Experience and its influence on Destination Image- Evidences from Literature

Authors : Dr. Vinith Kumar Nair

Publisher :International Journal of Qualitative Research in Services (IJQRS

Publications
Movie Promotions through Social Media Platforms: A study on Visibility and Content Sharing Influence through eWOM among Young Moviegoers

Authors : Dr. Vinith Kumar Nair

Publisher :Advanced Research in Dynamical & Control Systems

Publications
Study on the Impact of various factors of eWOM and Visibility on Social Media for promoting Newly Released Movies

Authors : Dr. Vinith Kumar Nair

Publisher :Effulgence

Publications
Customer’s Operational Risk towards Electronic banking products and its Mitigation: a Covariance Based Structural Equation Modeling Approach

Authors : Dr. Vinith Kumar Nair

Publications
Islamic Financing: A Framework for the Underprivileged

Authors : Dr. Vinith Kumar Nair

Publisher :ICFAI

Publications
Entrepreneurship Orientation among management students in Kerala

Authors : Dr. Vinith Kumar Nair

Publications
Purchase Pattern of Cosmetics among Consumers in Kerala

Authors : Dr. Vinith Kumar Nair

Publications
Consumers’ Perception on Product Related Aspects of Mobile Services

Authors : Dr. Vinith Kumar Nair

Publications
Management of Creativity & Entrepreneurship- A Case Study on Prasad Film Laboratories

Authors : Dr. Vinith Kumar Nair

Publisher :MICA

Publications
Perception regarding vacations: A Study of Vacations in Kerala

Authors : Dr. Vinith Kumar Nair

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