Qualification: 
Ph.D
g_sangeetha@cb.amrita.edu

A gold medalist in her graduation and post graduation, she has received her doctoral degree from Indira Gandhi Institute of Development Research, Mumbai. While her PhD research was related to reforms in State-Owned enterprises in India and she continues to actively work in this area, she has also interests in tourist research where she is looking at the intersection of social media, customer satisfaction and tourist destination India.

Academic Appointments

  • Associate professor, Amrita School of Business, Coimbatore- Since Jan 2018
  • Assistant professor, Amrita School of Business, Coimbatore- August 2013 – Jan 2018
  • Assistant Professor, KPR School of Business, Arasur, Coimbatore. (May 2009- August 2010)
  • Assistant professor, Xavier Labour Relations Institute (XLRI), Jamshedpur. March 2005- May 2006

Education

  • D., Indira Gandhi Institute of Development Research, Mumbai, 2008
  • MSc, Avinashilingam Deemed University, Coimbatore, Economics, 1999
  • Data Preparation and Computer Software, Regional vocational training institute, Bangalore, 1994

Ongoing Research

  • Customer satisfaction, e-wom of airline travelers
  • Customer satisfaction, e-wom of tourists staying at hotels in India
  • Tourism and e-wom (Medical tourism; wine tourism; heritage tourism; Shopping tourism

Working Papers

  • “Major Public Enterprises in India: 2000-2013” (2015), with Sofi Dinesh (2015), Working Paper No.159, July 2015, Amrita School of Business, Amrita ViswaVidyapeetham, India.
  • “For Profit v/s Not- for- Profit MFIs in India: An analysis of difference in their performance using ANOVA and the factors influencing the performance of MFIs using Panel data Regression” (2015) with Deepika MG and Nadine Sander, Working Paper No.157, April 2015, Amrita School of Business, Amrita ViswaVidyapeetham, India.
  • Does Autonomy Matter in State Owned Enterprises? -Evidence from Performance Contracts in India” with Jayati Sarkar (2014), Working Paper , Indira Gandhi Institute of Development Research, WP-2014-034. 
  • Sangeetha Gunasekar and Sofi Dinesh “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, working paper at NSE-IGIDR Corporate Governance Research Initiative 2013-14
  • Gunasekar, Sangeetha.,&Patri, Rojalin. (2014) international tourist arrival in India: impact of Mumbai 26/11 terror attack", Working Paper No.155, Aug 2014 , Amrita School of Business

Intived speaker

  • Three Day National Workshop on 'Quantitative Techniques in Social Science Research, Organized by PG Department of Economics, Govt. Victoria College, Palakkad sponsored by Directorate of Collegiate Education, 24th to 26th of September, 2018.
  • National workshop on Basic Econometrics –Organized by St. Teresa’s College, Ernakulam and The Indian Econometric Society, 20th and 21st January 2016.
  • Panel Data and Time Series Econometrics – Jointly organized by Amrita School of business and The Indian Econometric Society, Faculty Development programme – Jan 6-8 2015, at Amrita School of Business, Amrita University, was the coordinator for ASB and resource person for TIES

Funded projects

  • “Innovation Management in the Indian IT Industry and to Develop strategies for commercializing innovative IT products and services”, project funded under NSTMIS Scheme, DST, India- Approved in 2015, ongoing. (Other team members: Dr. Amalendu Jyothishi , Satheesh Kumar and Dr. Rajiv Kishor)
  • “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India’ with Sofi Dinesh, sponsored by NSE-IGIDR Corporate Governance research initiative, Mumbai, India- approved in 2013. 
  • ‘Coimbatore 2025’- Project for The Indian Chamber of Commerce and Industries, Coimbatore.

Fellowship & Awards

  • PhD Scholarship - Indira Gandhi Institute of Development Research, Mumbai, (1999 – 2005).
  • Gold Medalist, MSc (Integrated course- Economics), Avinashilingam Deemed University, 1999
  • Won merit scholarship sponsored by management at Avinashilingam Deemed University, 1995-96; 1996-97; 1997-98; 1998-99.
  • Second Prize in All India open essay writing competition conducted by the Indian Institute for Public Administration, New Delhi, 1995.
  • Certificate of Honor for outstanding contribution in school, Kendriya Vidyalaya Army Secondary Core, Bangalore, 1992.

PROFESSIONAL AFFILIATIONS

  • Life member of The Indian Econometric Society
  • Reviewer for Journal of Tourism Perspective and Journal of Quantitative Economics

Publications

Publication Type: Journal Article

Year of Conference Title

2019

Dr. Sangeetha G, “Does hotel attributes impact customer satisfaction: a sentiment analysis of online reviews”, Journal of Global Scholars of Marketing Science: Bridging Asia and The World, 2019.

2019

Dr. Sangeetha G, “Does Autonomy Matter in State Owned Enterprises? - Evidence from Performance Contracts in India”, The Economics of Transition, 2019.[Abstract]


The empirical effect of enterprise autonomy on the performance of state-owned enterprises is surprisingly scant despite autonomy being a preferred reform instrument in many countries, and often chosen over privatization. Using longitudinal data on performance contracts for state-owned enterprises in India, this paper empirically examines whether granting increased autonomy to state-owned enterprises through such contracts positively impacts enterprise profitability. Further, using the unique reform experience of India as a natural experiment, whereby enterprise autonomy has been simultaneously pursued with partial privatization for a sub-set of enterprises, a unique contribution of the study lies in investigating whether ownership divestiture through partial privatization has any effect once enterprises are imparted managerial autonomy, or whether ownership per se matters. Classifying state owned enterprises into three types, namely those that have been granted autonomy, those with autonomy and partially divested ownership, and those with neither, the study finds robust evidence of a positive impact of managerial autonomy on enterprise profitability. Additionally, once autonomy is controlled for, the study finds at best a weak effect of partial privatization. These results raise doubt on earlier findings of a robust positive effect of partial privatization in India in studies that did not explicitly control for enterprise autonomy thereby raising the possibility that the positive privatization effect that showed up was in actuality, an autonomy effect.

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2018

Dr. P. Balasubramanian, Sureshkumar, V., and Dr. Sangeetha G, “Spatial Proximity and SWB a Study Across Nations”, International Journal of Engineering and Technology (UAE), vol. 33, 2018.

2018

V. Govindasamy, Dr. Kalyani Suresh, and Dr. Sangeetha G, “Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia”, Prabandhan: Indian Journal of Management, vol. 11, no. 12, 2018.[Abstract]


This paper examined the Corporate Social Responsibility Disclosures of South Indian and Malaysian textile firms to understand the levels of transparency in terms of a comparison between the companies' strategic implementation of CSR vs their efforts towards public perception of their CSR efforts. Paired t - test and binary regression were used to measure CSR Disclosure Indexes within the textile firms, culled from their corporate website communications and annual reports. It was found that CSR disclosure practices varied significantly across strategic implementation and perceived CSR practices for both the countries, with higher levels of perceived CSR. Presently, textile firms in both countries do not seem to provide an accurate image of CSR actions and initiatives. The study is a valuable contribution to academic literature as well as textile firms and stakeholders in making the heterogeneous strategic - perceived CSR link more relevant and transparent, and thus, furthering knowledge on the relationship between CSR reporting and implementation. The study also filled the gap in academic literature in terms of highlighting a model of CSR disclosures that would enable a cross - country study of the dynamics of firms' CSR approach in terms of transparency and value - enhancement of CSR activities.

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2018

Dr. Sangeetha G, Siddharth, K., and Sudhakar, S., “Hotel Categories and Customer Reviews”, International Journal of Pure and Applied Mathematics, vol. 119, pp. 169-174, 2018.[Abstract]


The rise of technology backed services has increased the participation of a generation which is tech savvy. Travel websites are one such technology where customers are able to receive unbiased opinions collectively. Many factors impact Customer satisfaction on hotel bookings through travel websites. In this paper, we investigated the Customer satisfaction on hotel bookings based on Customer ratings and Reviews available in the travel website TripAdvisor. The results show us that better the hotel category, higher the probability of a better rating. © 2018 Academic Press. All rights reserved.

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2018

Dr. Sangeetha G, Patri, R., and Narayanan, B., “International Tourist Arrival in India: Impact of Mumbai 26/11 Terror Attack”, Foreign Trade Review, vol. 53, pp. 12-28, 2018.[Abstract]


India experienced terror attack on its financial and entertainment capital Mumbai on 26 November 2008. There were 12 coordinated shooting and bombing attacks which lasted four days, killing 164 and injuring several hundred (Press Information Bureau, 2008, HM announces measured to enhance security, New Delhi: Ministry of Home Affairs, GOI.). The attack was largely targeted towards international tourists visiting Mumbai at the hotels like Oberoi Trident, The Taj Mahal Palace and Tower and Leopard Café. The objective of this article is to study the impact of the 26/11 terror attack on the arrival of international tourists in India. Very few studies in the literature have examined the impact of terrorist attacks on the tourism industry. (For more recent work see Arana & Leon, 2008, Annals of Tourism Research, 35, 299–315; Raza & Jawaid, 2013, Economic Modelling, 33, 65–70.) Our article tries to add evidence to this growing literature. Further in analyzing tourist demand, several researchers (see Song et al., 2012 for a review) have studied the relationship between tourism and economic growth. While studies have found unidirectional relationship between international tourism and economic growth (e.g., Balaguer & Cantavella-Jorda, 2002; Oh, 2005), there are others who find evidence supporting bidirectional relationship (e.g., Dritsakis, 2004; Kim & Chen, 2006, Tourism Management, 27, 925–933). In our study, we assume a bidirectional relationship between foreign tourists arriving in India and its economic condition. In the present study, we analyze the impact of 26/11 terror attack at Mumbai on the international tourist arrival in India. The analysis is done using the vector autoregression (VAR) model, where the foreign tourists arriving in India is a function of economic condition prevailing in the country, captured here by real gross domestic product of India and the terror attack dummy variable. Our results indicate that post 26/11 there has been a significant decline in the number of foreign tourists arriving in India. We further analyze the disaggregated airport level data, where similar significant negative impact were found for Mumbai and Delhi airports.JEL: L83, Z32, Z38

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2018

Dr. Sangeetha G, Akshay, N., and Sudhakar, S., “Impact of Restaurant's Features on the Reviews and Ratings”, International Journal of Pure and Applied Mathematics, vol. 119, pp. 239-245, 2018.[Abstract]


With the changing lifestyle the eating out habit of an average Indian has become more frequent. In visiting a restaurant, the user generated reviews and ratings of the restaurants act as deciders. The tendency to travel to travel to different places and eat fancy foods at different restaurants has led to higher expectations of facilities provided by restaurants. The present study evaluates the importance of various facilities that a restaurant provides on the overall customer rating of the restaurant. Data is extracted from TripAdvisor for the restaurants in Andaman and Nicobar Islands. Results indicate restaurants offering parking and door delivery facilities are seem to have higher customer ratings. © 2018 Academic Press. All rights reserved.

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2017

T. Ta Goud, Smrithirekha, Vab, and Dr. Sangeetha G, “Factors influencing group member satisfaction in the software industry”, Advances in Intelligent Systems and Computing, vol. 468, pp. 223-230, 2017.[Abstract]


Software Development is a group process involving several stakeholders making decisions based on a number of factors. Research in Group Decision-Making reveals that satisfaction of group members plays a significant role in the performance of the group and the outcomes. In this paper, we present the details of our study on the factors influencing the satisfaction of group members in software projects. While there has been good amount of work on satisfaction of group members through experiments, very few of them talk about satisfaction levels of current practitioners. We surveyed 80 software professionals from different companies in India and abroad at various levels of hierarchy. We found that participation of leader and other group members in the group decision-making process has significant impact on the satisfaction with the decision outcome. While currently the software industry is focusing on technology to make better decisions, our survey gives key insights on how social factors influence the decision outcomes and the role of a leader in enhancing the satisfaction of group members. © Springer Science+Business Media Singapore 2017.

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Publication Type: Conference Paper

Year of Conference Title

2017

A. Kaveri, Gupta, D., Dr. Sangeetha G, Pratap, M., D, G., and V.A., K., “Convergence or Divergence: MOOCs and Legacy of Higher Education Outcomes”, in Proceedings - 2016 IEEE 4th International Conference on MOOCs, Innovation and Technology in Education, MITE 2016, 2017.[Abstract]


Massive Open Online Courses have been deemedboth as a disruption as well as the biggest experiment of ourtimes in higher education. Higher Education Institutions (HEIs)are facing a lot of heat owing to competition and rising costs. This work looks at Massive Open Online courses through the lensof Higher Education and its expected outcomes. Using acomparative framework, we map the expected outcomes of highereducation against popular global MOOCs and the recentlylaunched Indian version - SWAYAM to evolve the strengths andweaknesses inherent to both modes. Global MOOC platformsscore highest on student centric parameters including learningdesign, opportunities for lifelong learning, better accessibility. The strength of SWAYAM lies in its qualitative evaluation systemsas well as recognition of credits, equity of access andaffordability. Traditional HEIs have a clear edge over globalMOOCs and SWAYAM in terms of long term impact on citizenand society building and shaping individual opinions.

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2017

M. Pratap, Dr. Sangeetha G, Gupta, D., and Kaveri, A., “Employment Guarantee Scheme through the Lens of Financial Inclusion”, in 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 2017, pp. 230-235.[Abstract]


Financial Inclusion is one of the stated objectives of National Rural Employment Guarantee Act (NREGA) - world's largest Employment Guarantee Scheme. Even though financial inclusion efforts began in India in 2005, large sections of rural India still remain financially excluded. At the time of this work, possessing a bank/ post office account has not been mandated by the Government of India for gaining NREGA employment - our work, therefore focuses on the role of access to formal banking on the breadth and depth of participation in Employment Guarantee Schemes. We find evidences of positive impact of access to formal banking on demand for NREGA jobs as well as extent of participation. We also find interesting contrasts between individual and joint bank account holders in demand for labor as well as participation.

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2017

V. S. Nair, ,, and Dr. Sangeetha G, “Influence of Values on Quality Consciousness among Indian Consumers”, in 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 2017, pp. 177-181.[Abstract]


India is a country which possess the world's oldest and most diverse cultures embedded by a set of core values. In spite of this diversity, core values are cherished by the people across the country. Consumer choices are impacted to a good extend by their way of life, qualities and social class, alongside the society they connect with and those they respect. In general, values are held beliefs that are closely connected to culture about what's acceptable and desirable. The objective of this study is to understand the influence of values on quality seeking behavior of Indian consumers. A model was created to conceptualize and understand these factors. The study was conducted by means of an online survey which collected data from 166 respondents across 32 Indian cities. All variables used in the study are measured using standard scales taken from literature. The results from the logistic regression indicate that giving of more importance to values such as being well respected in the society and sense of accomplishment has a positive influence on the quality consciousness. The study further reveals that consumers who earn higher income tend to be more quality seeking than those who earn less income.

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2017

V. Tharavath, ,, and Dr. Sangeetha G, “Factors Influencing Choice of Cuisines while Indian Consumers Eat Out”, in 2017 International Conference on Data Management, Analytics and Innovation, ICDMAI 2017, 2017, pp. 157-160.[Abstract]


Eating out has evolved from being a behavior associated with the mere benefit of functionality to a more hedonic one. It has become an act of socializing with preference of cuisines changing according to various parameters. The purpose of this study was to develop a model to understand the factors affecting the choice of cuisines while Indian consumers eat out. The study was conducted among 172 respondents from all over India using online surveys. The sample was identified through Quota sampling. Ordered logistic regressions were employed to find the influence of various factors like methods of seeking entertainment, reason(s) for eating out in a restaurant, expectations from a restaurant and personality, on the preference of cuisines such as Indian, Chinese, Italian, French and Arabic while eating out. The study reveals that these factors influence the preference of cuisines differently. For example, the personality of an individual has significant influence over the preference of Indian and Arabic cuisines while people who give more importance to the quality of food while eating out are more likely to prefer Indian cuisine. Furthermore, this study also reveals that as the age of people increases, their preference towards Indian cuisine increases whereas preference towards Italian cuisine decreases, while eating out. Young consumers who eat out for good food and variety of dishes are more likely to prefer Italian cuisine.

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2017

A. Rajan, Manuel, B., Sankar, K. S. Hari, and Dr. Sangeetha G, “Technological Advancement and Tourism: A Panel Data Analysis of ASEAN Countries”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.[Abstract]


Tourism is growing to be an important source of income for ASEAN countries. There are many factors that affect the inflow of tourists to a country. Two models, namely, one-way Fixed Effect Model (FEM) and one-way Random Effect Model (REM) are employed to understand the impact of various factors on tourism inflow in ASEAN associated countries. Data from 2007-2014 are analyzed towards this purpose. Due to unavailability of data on one country, we are analyzing 9 countries out of 10 member countries of ASEAN association. Results indicate that Technological Advancement, Crime Rate and transportation facility in member countries of ASEAN association affects the tourism in ASEAN Countries.

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2017

M. S. Nekethna and Dr. Sangeetha G, “Export behaviour and Innovation-A tobit analysis”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.[Abstract]


For any firm, knowledge acquisition happens in either of the two ways. One being internal Innovation and the other one being knowledge transfer which happens as a result of International activities like Exports and imports. This paper studies the relationship between these two methods of knowledge acquisition. Indian Chemical industry in itself is unique because it consists of different sub sectors which behave differently. The R&D intensity determinants of the sub sectors of Chemical industry are studied in this paper based on two sets of independent variables namely Firm specific characteristics and market concentration. Censored Tobit regression was employed. It was found that both in Chemical as well as Pharma industries, the Export orientation of the firm positively contributes to the R&D intensity of the firm.

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2017

A. Mishra, Dr. Sangeetha G, Dr. Deepak Gupta, and N., K., “Influence of Product Perception and Discounts on the Preference of Online Payment”, in 2016 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2016, 2017.[Abstract]


The increasing mobile penetration and improving payment infrastructure have propelled the growth of digital payments in India. But e-Tailers are still struggling with declining growth rates contributed by cash on delivery payments. Despite the enormous research done on various factors of payment infrastructure and their influence on the adoption or use of online payments, the studies have not examined how consumer perception of products and offered discounts can influence their preference towards online payment methods. This study aims to evaluate product perception, discount buying behavior of consumer and cash back related perceptions as motivators of online payments. The data collected through an online survey across India was analyzed using logistic regression. The findings suggest that product perception influences consumers' choice of payment method. It was also found that discount buyers are more likely to prefer online payments and that the awareness of cash back offers improves the preference towards online payments, but additional discounts offered on card payments seem to work far better than cash backs to influence online payment for the purchase. © 2016 IEEE.

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2017

A. Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Pratap, M., “Decoding Engagement in MOOCs: An Indian Learner Perspective”, in Proceedings - IEEE 8th International Conference on Technology for Education, T4E 2016, 2017, pp. 100-105.[Abstract]


Building on existing works that hold 'learner engagement' central to learning, this paper seeks to decode the constituents of student engagement in MOOC learning. Specifically we model the impact of preference for learning styles and the different motivations to learn on learner engagement in MOOCs. We propose that an inclination to learn new things, lifelong learning attributes and paying for a course will positively impact engagement. Treating learner engagement in MOOCs as a 'latent construct', we employ a Structural Equation Model (SEM) on a dataset of Indian MOOC learners to test our hypothesis. Our analysis shows that learners who indicate love for learning as a reason for learning are more engaged in MOOCs. The results also indicate that those learners who are comfortable with learning and understanding new things are more engaged in MOOCs. Learners who prefer learning by themselves show lesser engagement in MOOC learning. We have argued in this paper that the current discussion on learning outcomes in MOOCs is unidimensional in its focus on MOOC success as a 0-1 activity centered on completion. Learning is a multi-dimensional activity and in order to take our current understanding of MOOCs forward, it is important to consider broader aspects of learning and its outcomes. Measuring engagement and the factors that lead to engagement were a first step towards a developing a more holistic understanding of MOOC based learning. The results from this study - one of the first to focus on learner engagement in MOOCs - are encouraging as it proposes an alternate way to look at success in MOOCs. © 2016 IEEE.

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2016

S. J. Iyer, Gupta, D., and Dr. Sangeetha G, “Online Search Tool: Case of Indian Matrimony Portals”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


Technological innovation has given rise to many internet portals including those that facilitate matrimony. Adoption of this technology has accelerated the growth of online matrimony portals in India. There are several sources of search for proposals and online matrimony is one such medium. The importance given to such portals has impacted the way matrimonial information is available in these portals. This study focuses on understanding factors that impact the importance given to online matrimony portals by users over other traditional ways. A conceptual model was developed and tested empirically with pan India survey. The sample size included 133. The data was analyzed using ordered logistic regression. This study identified that age, facilitating comparison, time taken, parents' level of education, community beliefs all significantly impact the perceived of importance given to online matrimony portals.

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2016

A. Ashok, Viswanathan, G., Dr. Sangeetha G, and Gupta, D., “Factors that Influence Attitude Towards 4G Internet Adoption”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


The increasing penetration of the LTE (long term evolution) technology has led to high adoption rates for high speed mobile internet services. Firms across the country are still pondering over the factors that led to these adoption rates. Even with the ongoing evolution of 4G technology, India still lags behind other nations in terms of adoption rates. This study aims to understand the overall attitude of the consumer towards 4G adoption and the impact of social influences, media influences, perceived mobility and perceived monetary value. The data was collected through online survey and the respondents targeted were non 4G users across metro and non-metro cities. Analysis was done using ordered logistic regression. The findings suggests that social influencers along with media influence through articles, reviews and vendor promotions play an important role in creating a positive attitude towards 4G. 4G's accessibility and portability along with offering good value for money impacts the positive attitude towards 4G.

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2016

A. P. Pillai, Gupta, D., and Dr. Sangeetha G, “Brand Relationship Quality of Online Shopping Portals a Study in the Indian Context”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


With the remarkable growth in the E-Commerce market and with funds pouring in to various different start-ups, it is apparent that E-Commerce in India is here to stay. Shopping online from e-tailers is an important segment of E-Commerce. The objective of this study is to understand the relationship between consumers and their online shopping portals. It focuses on the perception of online marketplaces as strong brands and aims at understanding what contributes to such a relationship with the brand. Standardized scales were used to measure the different variables. These were adapted to better fit an online context. The results of truncated regression indicate that Brand Prestige, E-Satisfaction and Significance of online shopping as a category seem to influence Brand Relationship Quality with the online marketplace. This study is a first of its kind trying to capture the mindset of the Indian consumer whilst dealing with various portals.

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2016

S. Unni, Dr. Sangeetha G, and Gupta, D., “Impact of Self Concepts & Person Concepts on the Travel Frequency of an Indian Tourist”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


'Athithi devo bhava'-is a verse from the Taittiriya Upanishad, and it means 'Guest is God'. India is a country well known for its hospitality, culture and attractive destinations. Tourism is the biggest service industry in India in terms of its GDP and as a provider of employment opportunity. In worldwide ranking as well India is ranked highly in tourism and related activities. Changing life style and increase in income levels have led to increased frequency of travelling among Indian people. This study helps in identifying the factors that influence the frequency of travel among Indian tourists. A questionnaire was used to collect data from people residing in metros and non metros and the results were analyzed using an ordered logistic regression. Results revealed that different dimensions of self and personality concepts like 'exciting', 'colorless' had an impact on travel frequency. The research is unique and it intends to find out the impact of personality on the travel behavior of an Indian tourist. The paper studies the impact of personality traits on the travel behavior of a tourist.

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2016

N. Mohan, Dr. Sangeetha G, and Gupta, D., “Factors Affecting Frequency of Eating out Among Indians”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


With India's economy projected to record strong growth in the years to come, the Indian consumer is expected to be endowed with increased spending capacity. With rising income levels, discretionary spending is likely to increase. One such form of discretionary expenditure is eating out. This study is concerned with finding the relationship between frequency of eating out and factors that influence them. A questionnaire was drafted to obtain responses from people belonging to tier I and tier II cities of India. Logistic regression was run to analyze the responses, the results thus obtained state that there is an association between frequency of eating out and people who do not want to cook, and people who wish to try a new restaurant. This study is first of its kind to investigate various aspects of the eating out behavior of people in India.

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2016

P. Amirthalingam and Dr. Sangeetha G, “A TOBIT Analysis of Financial Crisis Impact on Capital Structure”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


Integration of India into the global economy and the contagious spread of financial crisis across countries has resulted in the financial restructuring of many industries. Textile industry, one of the major contributors of India's GDP and exports, changed their capital structure post financial crisis. Capital structure theories in the literature explain that the firm characteristics like size, profitability, tangibility, NDTS and growth affect the financing decision of the firm. In this study, t test was performed to prove that there is a significant change in the borrowing pattern before and after global financial crisis 2007-08 with the major influence on bank and financial institution borrowing. Further, TOBIT analysis was performed to find the influence of global financial crisis on firm's capital structure along with firm characteristics and industry groups as control variables. As a result, financial crisis impacts capital structure and the impact vary across different industry groups.

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2016

P. J. Prakash and Dr. Sangeetha G, “Random Effect Approach: Global Financial Crisis Impact on Indian Basic Metal Industry”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


The collapse of the housing sector in 2007-2008 offset the global financial crisis which lead to the decoupling of most economies around the world leading to a spillover which affected most countries. India was also impacted by this crisis and especially the trade channel had a greater effect. This study focuses on understanding the impact of the financial crisis on the basic metal industry. A sample of 4384 basic metal firms were analyzed using both pooled OLS and Random effects model. The study found that significant impact of the financial crisis, depreciation intensity and firm size on performance and efficiency of firms across both the regression models. The implications of the study have been discussed further.

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2016

K. S. Vighnesh and Dr. Sangeetha G, “Export Earnings of Telecommunication, Software and ITeS - A Comparative Study Post Financial Crisis”, in International Conference on Communication and Signal Processing, ICCSP 2016, 2016.[Abstract]


Service sector plays a leading role in Indian economy with largest contribution to exports. Telecommunication, computer software and ITeS are the most high powered service sectors with consistent increase in the export earnings over the last five years. Global economic crisis 2007-08 put the entire world in jeopardy and India is no exception. As the recession deepens, the exports from India has been hugely affected particularly exports from service sectors. In this study, a comparative analysis of export earnings was performed across Telecommunication, software and ITeS industry groups. Using TOBIT analysis, the impact of financial crisis on export has been studied along with firm characteristics and industry groups as control variables. The results show that the overall export performance has decreased post financial crisis with major influence on telecommunication and computer software industries.

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2015

A. P. Pillai, Ashok, A., and Dr. Sangeetha G, “Facebook as a site of information: A study in the Indian context”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]


With the increasing advent of social media in perpetrating changes in social and political issues, world leaders also find it necessary to be part of a social media platform to communicate with their electorates. There is a lot of information on current affairs, world news, and political propaganda movements on social networking sites (SNS). This study aims to understand how personality traits and online sociability impacts the use of Facebook as a Site of information. This is one of the first studies focusing on this aspect of Facebook in the context of an Indian social networking population. The results indicate that online sociability, gender, conscientiousness, neuroticism and frequency of Facebook usage significantly impacts the usage of Facebook as a site of information. The parameter estimates of online sociability, conscientiousness, neuroticism and frequency of Facebook usage were all found to be positive indicating that the more a person embodied these characteristics/habits, the more likely he is to use Facebook for sharing links on current affairs and thereby as a site of information. © 2015 IEEE.

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2015

S. Iyer, Mohan, N., Dr. Sangeetha G, and Gupta, D., “Paid membership and online matrimony portals - An Indian study”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]


Technological innovations and advent of e-commerce have given rise to the internet portals in recent times. One such development can be seen in the field of matrimony. The evident cultural shift in the outlook of marriage in India and adoption to new technology has enabled the growth of matrimonial service portals. Dispersed families adapt to online matrimonial services to seek most of the marriage-related information. Most of the matrimonial portals that hold the major market share work on freemium model. The present study attempts to analyze the influences that motivate online matrimony service users to become a paid member rather than being a free member. We explore the question using a logistic regression model on the data obtained from one of India's premier matrimony portals. Our results show significant gender based differences in terms of factors that influence the proclivity to take a paid membership. By this attempt the study aims to help the matrimonial service providers to target their customers/members efficiently and effectively. More »»

2015

K. S. Vighnesh, Pavithra, A., Prakash, J. P., Dr. Sangeetha G, and N., K., “IT-ITeS sector's export performance - A comparative study using regression”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]


Exports in IT-ITeS industry is one of the significant contributors in the total service exports of India. Firm characteristics, ownership structure and industry characteristics significantly impact the export performance of Indian service firms. Two models, namely, pooled OLS regression and two-way Random Effect Model (REM) are employed to identify the difference between export the performance of the IT-ITeS industry and other service industries. It was found that the earnings through the export of IT-ITeS industries, is higher than that observed in other service industries. Also, the model is used to identify the effect of firm characteristics on export earnings. Furthermore, it was found that export behavior varies across different ownership groups. © 2015 IEEE.

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2015

S. Unni, Nair, V. S., Dr. Sangeetha G, Karthikeyan, M., and Krishnan, N., “E-retail and Online Customer Satisfaction: Differential Impact of Delivery Time in Indian Metros”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]


Indian e-commerce space is experiencing a tremendous growth that India along with China together is expected to cross the US as largest online retail markets in the world, and that the drivers behind the expansion of e-commerce in India and China are almost same. Recent studies reveals that close to one-third of Internet users are already making online purchases, this growth of e-commerce will rely to a great extend on increased spending from the existing buyers than from fresh online buyers. Hence the demand for retaining existing customers has turned out to be one of the most important objectives of e-retailers. Minimizing the delivery time of the order has turned out to be one of the most important factors in achieving customer satisfaction as per the studies done by various researchers. This paper tries to identify the factors which determine the perceived satisfaction among online shoppers with regard to the delivery time featured offered by the e-retailers. In the study we find that delivery time and website information plays a key role in determining the overall satisfaction with the e-retailer. The study also reveals that people who are highly satisfied with delivery time in non-metros are more likely to be satisfied overall with the e-retailer.

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2015

Dr. Suresh M., Bid, K., Dr. Sangeetha G, and N., K., “Inbound international tourism development in India: A panel data analysis on its affecting factors”, in 2015 IEEE International Conference on Computational Intelligence and Computing Research, ICCIC 2015, 2015.[Abstract]


Tourism is a fast and continuous growing industry. Tourism generates new employment opportunities and it is a significant source of foreign exchange earnings for the country. Foreign exchange earnings generated through the inbound international tourism plays a significant role in the India's economic growth. This paper identifies the factors influencing the inbound tourist demand in Indian states and union territories using panel data analysis (fixed-/random effects model) technique. The paper spans over 3 years (2010 to 2012) and across 35 states and union territories. The paper indicates that literacy rate, consumer price index, number of tourist operators, and presence of domestic, international or metro airport in states has a significant impact in determining the foreign tourists demand in Indian states. © 2015 IEEE.

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2015

A. Kaveri, Dr. Sangeetha G, Dr. Deepak Gupta, and Pratap, M., “Decoding the Indian MOOC learner”, in Proceedings of the 2015 IEEE 3rd International Conference on MOOCs, Innovation and Technology in Education, MITE 2015, 2015, pp. 182-187.[Abstract]


Massive Open Online Courses have been looked at both as disruptive innovation as well as the biggest experiment in education in recent times. 15 Million learners have turned to MOOCs as in 2014 and Indians constitute the second largest share of the MOOC user base. This paper attempts to understand some of the essential characteristics that distinguish a MOOC user from a non-user in India. A proprietary survey for understanding MOOC consumers has been used to draw insights on demographics of potential MOOC users including age, occupation, gender, educational backgrounds as well as some salient aspects of their personality, learning styles and life goals. Three logistic regression models have been tested. The first model investigates the impact of background demographic variables and internet skills of respondents on the choice to enroll in at least one MOOC course. The second model includes key personality traits that are hypothesized to influence the user adoption of MOOCs and the full modeladdsvariables pertaining to learning styles, learning environment and life goals. Those with better internet skills and an existing preference for learning through videos were seen to be significantly more likely to adopt MOOCs. Personality traits aligned with an openness to try new things were seen to influence the adoption decision but the learning styles and learning environment did not differentiate users from non-users. The results also indicate a significant influence of gender and age. © 2015 IEEE. More »»

2014

Sofi and Dr. Sangeetha G, “Impact of board structure on firm performance: A comparison of private sector with SOEs in India (Under Review)”, in 51st Annual Conference of The Indian Econometric Society (TIES), Punjabi University, Patiala, India, 2014.[Abstract]


Over the last three decades, the Government of India (GOI) has undertaken several reform measures to improve the profitability and efficiency performance of state owned enterprises (SOEs) in India. The reform measures undertaken have focused on improving the transparency and accountability of the management of SOEs1 , increasing exposure to competition2 , imposing of hard budget constraint, increasing access to capital markets3 and adopting best practice in corporate governance (CG) among others (Public Enterprise Survey, 2013). The Guidelines for Corporate Governance (2010) was standardized for implementation in all SOEs by GOI in 20104 . Though these guidelines covered all the SOEs under their purview, the SOEs that were listed with the Indian capital markets were expected to comply by the corporate governance regulations of Securities and Exchange Board of India (SEBI) guidelines under Clause 49. The Clause 49 of listing agreement among other norms included the norms relating to definition, role and responsibility of board of directors (Sarkar and Sarkar, 2012). The dead line set for implementing these norms for the listed firms (for both private sector firms and SOEs) were January 2006. It has been seven years since these corporate governance reforms have been implemented in the listed SOEs and private sector firms in India. Scanning the empirical literature we find studies that have analyzed the impact of adherence to these norms on the performance of private sector firms in India5 . To the best of our knowledge, no study in the literature has so far analyzed the impact of these reforms on SOE performance in the Indian context. The present study undertakes to do this. The objective of the present study is to compare the board characteristics in terms of board independence and board size on SOE and privately owned firm performance within a single empirical framework in the context of India.

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2014

S. R, Narayan, B., and Dr. Sangeetha G, “Estimating Tourism Demand in India”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

2014

and Dr. Sangeetha G, “Ranking Airline Competitiveness - An Indian Scenario”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

2014

R. Patri, G., B. Narayanan, and Dr. Sangeetha G, “Trade and Access to Credit in Import Destinations: Evidence from India’s Exports to Africa”, in Yale-Great Lakes 9th International Research Conference, Chennai, 2014.

Publication Type: Conference Proceedings

Year of Conference Title

2017

Dr. Sangeetha G and Sofi Dinesh, “The Impact of Corporate Governance and Firm Performance on Chief Executive Officer's Compensation: Evidence from Central State Owned Enterprises in India”, International Conference on Data Management, Analytics, and Innovation (ICDMAI 2017), Pune. pp. 87-92, 2017.

2015

Dr. Sangeetha G and Gunasekar, S., “Impact of Board Independence on Firm Performance”, 51st Annual Conference of the Indian Econometric Society (TIES). 2015.

2015

Dr. Sangeetha G and Sofi Dinesh, “Impact of Board Characteristics on Firm Performance: A comparison of private sector firms with SOEs in India”, NSE-IGIDR International Conference on Corporate Governance, 2014. 2015.

2015

Dr. Sangeetha G and Saikumar, C. Manoj Venk, “Key Influencing Factors for countries Innovation: A Cross country analysis”, 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015. 2015.

2015

Dr. Sangeetha G and Poreddi, U., “Impact of Global Financial Crisis (2008) on Technical Efficiency of Indian Software Companies”, 2nd International Conference on Applied Research in Engineering and Management ICAREM, 2015. 2015.

2015

Dr. Sangeetha G and Gopikumar, V., “Rapid Loan Growth and its Effects on Credit Risk of Indian Banks”, Twelfth AIMS International Conference on Management, IIM Kozhikode. 2015.

2015

Dr. Sangeetha G and Nair, S., “Measuring and Explaining Efficiency of Indian banking sector”, Twelfth AIMS International Conference on Management, IIM Kozhikod. 2015.

2015

Dr. Sangeetha G and Pratap, M., “The Impact of Transparency Enablers on Social Welfare Schemes : Evidence from NREGA”, 4th Biennial Indian Academy of Management Conference. 2015.

2015

Dr. Sangeetha G, Pratap, M., Gupta, D. Deepak, and Kaveri, A., “Empowering Women Through Employment Guarantee Scheme:Evidence from India”, 57th Annual Conference of the Indian Society of Labour Economics (ISLE). 2015.

2015

Dr. Sangeetha G and Surya, R., “Social Media and Customer reviews of Indian restaurants”, Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium) . 2015.

2015

Dr. Sangeetha G and K, A., “Factors Affecting Customer Ratings of Indian Hotels”, Proceedings of the International Symposium on Emerging Trends in Social Science Research (IS15Chennai Symposium) . 2015.

2015

Sofi Dinesh and Dr. Sangeetha G, “Major Public Enterprises in India: 2000-2013”, XIV Milan European Economy Workshop on Major Public Enterprises in a global perspective, Milan, Italy. 2015.

2014

Dr. Sangeetha G and G, D. M., “For Profit v/s Not- for- Profit MFIs in India: An Analysis of Difference in their Performance using ANOVA and the Factors Influencing the Performance of MFIs using Panel data Regression”, 51st AnnualConference of the Indian Econometric Society (TIES. 2014.

2005

Dr. Sangeetha G and J., S., “Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises: Evidence from India”, 7th Annual Conference on Money and Finance in Indian Economy. Indira Gandhi Institute of Development Research, 2005.

2004

Dr. Sangeetha G and J., S., “Impact of Environmental and Ownership Reforms on Profitability of Public Sector Enterprises”. Winter Research Conference in Finance, Indian School of Business, 2004.

Publication Type: Book Chapter

Year of Conference Title

2011

D. N. Gujarati, Porter, D. C., and Dr. Sangeetha G, “Basic of Econometrics”, Special Indian Edition (Fifth Edition)., Tata McGraw-Hill, 2011.

2010

R. Mitra, Damodharan, S., and Dr. Sangeetha G, “Jharkhand State- A Profile”, in Backwaters of Development- Six Deprived States of India, Oxford, UK: Oxford University Press, 2010.

2007

D. N. Gujarati and Dr. Sangeetha G, “Basic of Econometrics”, Special Indian Edition (Fourth Edition), ., Tata McGraw-Hill Publishing Company Limited, 2007.