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Publications
Exploring ICT as a Catalyst for Technological Adoption: Insights from Action Research

Publisher : Springer Nature Singapore

Publications
Hedonic and Utilitarian Motivations to Use AI Powered Parenting Apps Among Young Indian Parents- A Pilot Study

Publisher : Springer Nature

Publications
Instagram Motivations Towards Sustainable Fashion Apparel Purchase: Understanding the Dynamics of Consumer Identities and Sustainability Related Psychological and Behavioural Constructs

Publisher : Springer Nature

Publications
Influencing Sustainability: The Role of Social Media Influencers in Shaping LOHAS Consumer Behavior in the Sustainable Fashion Industry

Publisher : Springer Nature

Publications
Cyber-Security Awareness and Sustainable Human Development in India: A Capability Approach

Publisher : Springer Nature Switzerland

Publications
The Role of ICT in Empowering Women-Led MSMEs: Analysing WhatsApp Commerce as a Catalyst for SDG 5 & SDG 8 in Tier-3 India

Publisher : Springer Nature Switzerland

Publications
Indian Cinema as a Platform for Spreading Political Messages to Gen Z
Publications
The Role of Language Learning Apps in Language Acquisition and Cultural Exchange: A Comparative Study

Publisher : CRC Press

Publications
Driving Change: Analyzing Visual Advertisements of Tata EV Cars Through Archetypal Branding Through Sustainable Advertising

Publisher : Springer Nature Switzerland

Publications
Physicians’ Attitudes Toward E-Prescription in Kerala: Facilitators, Barriers, and Insights

Publisher : Springer Nature Singapore

Publications
Probing the impact of the COVID-19 pandemic on government high school students, Nellore, India

Publisher : Frontiers Media SA

Publications
A Weighted Graph Model for Analyzing the Communications between Characters in Movies

Publisher : Atlantis Press International BV

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