Qualification: 
MBA
pravithanr@am.amrita.edu

Pravitha N. R. currently serves as Assistant Professor at the School of Arts and Sciences, Amritapuri Campus. With the blessings of Amma, she started her teaching career in the Department of Commerce and Management, Amrita School of Arts and Sciences, Amritapuri Campus, in the year 2007, and now is pursuing Ph.D. in the area of Investment Analysis.

As a faculty in the area of Finance and Marketing, she has taught Microeconomics, Managerial Economics, Principles of Management, Management Information System, Supply Chain Management, Banking and Insurance, Investment Management, Business Research Methods, Marketing Management and E business and Entrepreneurship for B. B. M, B. B. A., B. Com., M. C. A, and B. Sc. programs.

 

Publications

Publication Type: Journal Article

Year of Publication Publication Type Title

2017

Journal Article

Pravitha N. R. and Indrajith, “A study on factors influencing team effectiveness in a resort environment”, International Journal of Scientific Research, vol. 6, no. 6, 2017.[Abstract]


The effectiveness of teams in carrying out organizational goals is of primary importance to management. In the hotel, tourism, and hospitality industry, effectiveness is directly proportional to customer satisfaction and business protability. To this end, this paper focuses on factors affecting team effectiveness with special regard to age, experience, competency, freedom of expression, and higher management appreciation, among others. Key ndings with reference to a Resort and Spa organization include lack of adequate correlation between age of employees and competency. Also, work experience is not signicantly linked to freedom of dissent among team members. Performance evaluation and team leader appreciation are closely linked, as expected.

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2015

Journal Article

Pravitha N. R. and Gowari Nair, “A Study on Investment Behaviour with Special Reference to Kollam Corporation”, Global Journal for Research Analysis, vol. 4, no. 8, 2015.[Abstract]


We have made a systematic survey to understand the present investment trends in Kollam Corporation. We prepared a questionnaire which consist various investment trends and distributed these questionnaires among various investors. We know those law income groups are not interested in investments, because they are having only for their daily needs. According to the details which we collected from the survey people of Kollam Corporation.are more interested in investment alternatives like F D, Gold, Real Estate, Life Insurance, Post Office income etc. Survey was not just a study to know the investments trends in Kollam Corporation.It was an initiative to give much awareness to the people about the various investments opportunities.

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2015

Journal Article

Pravitha N. R., “A Study on Investment Alternatives and Investment Behaviour”, IJSR- International Journal of Scientific Research, vol. 4, no. 8, 2015.

2015

Journal Article

B Arathy, Aswathy A Nair, Anju Sai, and Pravitha N. R., “A Study on Factors Affecting Investment on Mutual Funds and Its Preference of Retail Investors”, International Journal of Scientific and Research Publications, vol. 5, 2015.[Abstract]


Mutual Funds provide a platform for a common investor to participate in the Indian capital market with professional fund management irrespective of the amount invested. The Indian mutual fund industry is growing rapidly and this is reflected in the increase in Assets under management of various fund houses. Mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. This project aims at finding out the factors affecting investment decision on mutual funds and its preference over retail investors. This project also aims at finding about the factors that prevent the people to invest in mutual funds. The findings will help mutual fund companies to identify the areas required for improvement and can also improve their marketing strategies. It will help the MF companies to create new and innovative product according to the orientation of investors.

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PROGRAMS
OFFERED
5
AMRITA
CAMPUSES
15
CONSTITUENT
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A
GRADE BY
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8th
RANK(INDIA):
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150+
INTERNATIONAL
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