Reminding of the goal of making oneself and others happy, Gokulashtami was celebrated at Amrita Vishwa Vidyapeetham, Coimbatore campus, on August 23, 2019, with great fervor, enthusiasm and fanfare. On birthday of Sri Krishna, Chancellor Sri Mata Amritanandamayi Devi (Amma) reminds us, "We can transform our lives into an experience of spreading happiness to one and all. Sri Krishna’s life was the perfect example of this. If all our infinite, innate auspicious qualities were to take the form of a human being, the beautiful result would be Lord Krishna. He expressed the infinite power inherent in humankind to its fullness."
The highlight of Amrita's colorful celebrations was a procession in which all students, staff and residents of the Coimbatore campus participated. The procession included beautiful floats depicting various incidents in Maha Vishnu's and Sri Krishna’s life and exploits like Mahishasura Vadham, Sundarakandam, Dashavatharam, Kaliya Narthanam, Vishwaroopa Darshanam and Mantralayam. Motivating healthy competition and bringing out the creative and artistic potential and talents of the students, various competitions in sports, literary and cultural events were also conducted in addition to the float competition.