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Publications
Why men earn more than women? A study on differences in perception of Male and Female IT employees of Kerala

Citation : Archana Thulaseedharan, Dr. Vinith Kumar Nair, and Kumar Nair, “Why men earn more than women? A st ...

Publications
Factors affecting Job Satisfaction of Women Employees in IT Sector

Publisher :BVISMR

Publications
Smartphone Buying Behaviour Among Youth In The Emerging Economies: A Study Conducted In India

Publisher :Journal of Economics, Marketing, and Management

Publications
The impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of new movies

Publisher :IJSMMRD

Publications
Formation of Memorable Tourism Experience and its influence on Destination Image- Evidences from Literature

Citation : Dr. Vinith Kumar Nair and M. Raju, “Formation of Memorable Tourism Experience and its influence on ...

Publisher :International Journal of Qualitative Research in Services (IJQRS

Publications
Movie Promotions through Social Media Platforms: A study on Visibility and Content Sharing Influence through eWOM among Young Moviegoers

Publisher :Advanced Research in Dynamical & Control Systems

Publications
Study on the Impact of various factors of eWOM and Visibility on Social Media for promoting Newly Released Movies

Publisher :Effulgence

Publications
Customer’s Operational Risk towards Electronic banking products and its Mitigation: a Covariance Based Structural Equation Modeling Approach

Citation : M. Aravind and Dr. Vinith Kumar Nair, “Customer’s Operational Risk towards Electronic banking pr ...

Publications
Islamic Financing: A Framework for the Underprivileged

Publisher :ICFAI

Publications
Entrepreneurship Orientation among management students in Kerala
Publications
Purchase Pattern of Cosmetics among Consumers in Kerala
Publications
Consumers’ Perception on Product Related Aspects of Mobile Services
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