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Dr. Avinash Shivdas

Associate Professor, School of Business, Coimbatore

Qualification: BE, MBA, Ph.D
avinash_shivdas@am.amrita.edu
Ph: 0476 – 2808110
Research Interest: Frugal Innovation, Marketing Strategy, Sales & Distribution Management, Services Marketing

Bio

Avinash Shivdas joined Amrita Vishwa Vidyapeetham ten years ago as a faculty in Marketing and as a doctoral scholar. After completing his Ph.D. in the area of Frugal Innovation,  he continued to advise and lead several graduate students in their academic journey. Now as an Associate Professor, he continues to research in strategic orientations of firms that frugally innovate. His other areas of research interests include studies on behavioural intentions and sustainable consumption. He has published in several national and international journals and has presented his research at many international conferences. He routinely collaborates with colleagues in the USA  in order to produce interdisciplinary research.

Dr. Shivdas holds an engineering degree in Electronics from Marathwada University and an MBA from Amrita Vishwa Vidyapeetham. His professional career prior to academia included six years in the field of sales & marketing with leading banks in India where he worked in areas of liability product sales, key account management and working capital finance

Teaching Areas: Marketing Management, Sales Management, Social Entrepreneurship

Qualification: Ph. D. (Faculty of Management, Amrita Vishwa Vidyapeetham), M. B. A. (Amrita School of Business, Coimbatore), B.E. (Marathwada University, Maharashtra)

Publications

Journal Article

Year : 2021

Research and Development efforts in Indian Pharmaceutical Industry: How much does it matter?

Cite this Research Publication : Dr. Avinash Shivdas and Sougata Ray, “Research and Development efforts in Indian Pharmaceutical Industry: How much does it matter?”, International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], vol. ahead-of-print, no. ahead-of-print, 2021.

Publisher : International Journal of Pharmaceutical and Healthcare Marketing [ABDC C], Volume ahead-of-print, Issue ahead-of-print

Year : 2021

Frugal Innovation Capabilities: Conceptualization and Measurement

Cite this Research Publication : Dr. Avinash Shivdas, Sivakumar, D. Soumya, Saswata Barpanda, and Bishu, D. Ram, “Frugal Innovation Capabilities: Conceptualization and Measurement”, Prometheus: Critical Studies in Innovation [ABDC B], vol. ahead-of-print, no. ahead-of-print, 2021.

Publisher : Prometheus: Critical Studies in Innovation [ABDC B]

Year : 2020

Antecedents of Acceptance and Use of a Digital Library System: Experience from a Tier 3 Indian City

Cite this Research Publication : Dr. Avinash Shivdas, Dileep G. Menon, and Chitra S. Nair, “Antecedents of Acceptance and Use of a Digital Library System: Experience from a Tier 3 Indian City”, The Electronic Library, vol. ahead-of-print., no. ahead-of-print., 2020.

Publisher : The Electronic Library [ABDC B], Emerald Publishing Limited

Year : 2019

A Model On Understanding Mobile Buying Behaviour Of Migrant Workers With Consideration To Kerala Region

Cite this Research Publication : Akshay Prakash and Dr. Avinash Shivdas, “A Model On Understanding Mobile Buying Behaviour Of Migrant Workers With Consideration To Kerala Region”, International Journal of Innovative Technology and Exploring Engineering, vol. 8, no. 8, pp. 649-653, 2019.

Publisher : International Journal of Innovative Technology and Exploring Engineering

Year : 2019

A Model on the Factors that Drives the Smartphone Demand from the Retailer’s Perspective, Thrissur

Cite this Research Publication : Dr. Avinash Shivdas and Karthik Illikotil, “A Model on the Factors that Drives the Smartphone Demand from the Retailer’s Perspective, Thrissur”, International Journal of Recent Technology and Engineering, 2019.

Publisher : International Journal of Recent Technology and Engineering

Year : 2017

Analysis of critical success factors of laundromats in emerging economies like India: An application of gap analysis

Cite this Research Publication : H. J. Bhate and Dr. Avinash Shivdas, “Analysis of Critical Success Factors of Laundromats in Emerging Economies like India: An Application of Gap Analysis”, International Journal of Applied Business and Economic Research, vol. 15, pp. 159-170, 2017.

Publisher : International Journal of Applied Business and Economic Research

Year : 2016

Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom

Cite this Research Publication : Dr. Avinash Shivdas and Chandrasekhar J., “Sustainability through Frugal Innovations: An Application of Indian Spiritual Wisdom”, Prabandhan: Indian Journal of Management, vol. 9, no. 5, pp. 7–23, 2016.

Publisher : Prabandhan: Indian Journal of Management

Year : 2015

Innovation in services: A lancastrian approach to the field of e-learning

Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “Innovation in Services: A lancastrian Approach to the Field of E-learning”, Education and Information Technologies, 2015.

Publisher : Education and Information Technologies

Year : 2014

Exploring the Sources of Innovation in Food Processing SMEs of Kerala

Cite this Research Publication : Bhumika Gupta, Jeayaram Subramanian, Hardik Vachhrajani, and Dr. Avinash Shivdas, “Exploring the Sources of Innovation in Food Processing SMEs of Kerala”, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 8, pp. 1149 - 1153, 2014.

Publisher : International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

Year : 2014

The Yagna Spirit–new age business dynamism

Cite this Research Publication : Dr. Chandrasekhar J. and Dr. Avinash Shivdas, “The Yagna Spirit–new age business dynamism”, International Journal of Business and Emerging Markets, vol. 6, no. 1, pp. 34–53, 2014.

Publisher : International Journal of Business and Emerging Markets, Inderscience Publishers Ltd

Year : 2013

The Economics of Frugal Innovation – A Conceptual Exploration of the Eastern Paradigm

Cite this Research Publication : Dr. Avinash Shivdas and Soumya Sivakumar, “The Economics of Frugal Innovation - A Conceptual Exploration of the Eastern Paradigm”, Southwestern Journal of Economics, vol. 10, 2013.

Publisher : Southwestern Journal of Economics

Conference Paper

Year : 2017

Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital

Cite this Research Publication :
Dr. Avinash Shivdas and Sougata Ray, “Resource Utilization by Pharmaceutical Companies in India: Emphasis on R D, Labor and Capital”, in 2017 International Conference on Data Management, Analytics and Innovation (ICDMAI) (pp. 19-23). IEEE, 2017

Publisher : 2017 International Conference on Data Management

Year : 2014

Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system

Cite this Research Publication : Raghu Raman, Vachhrajani, H., Dr. Avinash Shivdas, and Prof. Prema Nedungadi, “Low cost tablets as disruptive educational innovation: modeling its diffusion within Indian K12 system”, in Innovations in Technology Conference (InnoTek), 2014 IEEE, 2014.

Publisher : 2014 IEEE Innovations in Technology Conference .

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