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Dr. Prasanth A. P.

Assistant Professor, Dept. of Commerce and Management, School of Arts, Humanities & Commerce, Kochi | Research Supervisor, Dept. of Commerce and Management, School of Arts, Humanities & Commerce, Kochi

Qualification: B.Ed., MCom, NET-JRF, Ph.D
@amrita.edu
Research Interest: Entrepreneurship Development, Tourism, Financial Management, Human Resource Management & Green Marketing

Bio Publications Seminar Participations Courses Taught
Bio

Dr. Prasanth A. P. currently serves as Assistant Professor  at the Department of Commerce and Management, School of Arts, Humanities & Commerce, Amrita Vishwa Vidyapeetham, Kochi. He is a member of the Board of Studies for Commerce and BBA programs and guides five Ph. D. candidates at Amrita Vishwa Vidyapeetham in the area of Entrepreneurship Development, Tourism, Green Banking & Green Marketing.

Dr. Prasanth A. P. received his Ph. D. in Commerce from M.G University Kottayam, Kerala. He has  Master in Commerce (M. Com.) from the University of Calicut and Bachelor of Education from M. G. University. He has 8 years of experience in teaching, 4 years in research.

He has given invited talks about Entrepreneurship Development, Tourism, SPSS, Jamovi, APA reference style Research Methodology, International Finance and Sustainable development through Green Marketing.. He has chaired sessions in national conferences at St. Aloysius College, Elthuruth, MES Asmabi P. Vemballur, and College of Applied Sciences, IHRD, Kodungallur. His area of research includes Entrepreneurship Development, Micro Small Medium Enterprises, Tourism, Financial Management, Agricultural Finance, Green Marketing, Green Banking & Behavioural Finance

He has more than eight years of experience in teaching and four years of research. His post Ph.D. teaching experience is four and a half years. Currently, He work as an Assistant Professor and Research Coordinator at Amrita School of Arts, Humanities & Commence, Amrita Vishwa Vidyapeetham, Kochi, focusing on teaching and research.

His teaching assignments started even before my Ph.D. Initially, He had covered topics from undergraduate courses like, Financial Accounting, Management Accounting, Cost Accounting, Banking & Insurance, Strategic Management Direct Tax and Indirect Tax., Financial Management, Research Methodology, and Entrepreneurship Development. Later, He took courses in Financial Management, Research Methodology, Banking & Insurance, and Strategic Management. His research focuses predominantly on Entrepreneurship Development, Tourism, Financial Management, Green Marketing & Banking and Agricultural Finance.

Publications

Journal Article

Year : 2022

Censorship and OTT Platforms – Artistic Freedom Vs Interest of Society

Cite this Research Publication : Chandran, Ajay, Rajah, Athira, Prasanth A. P., "Censorship and OTT Platforms –Artistic Freedom Vs Interest of Scoiety," International Journal of Special Education, Vol. 37, No.3, 2022, pp 15418 -15431.

Year : 2022

A study on Pandemic and Religion

Cite this Research Publication : Prasanth A. P., "A study on Pandemic and Religion," Journal of Management and Entrepreneruship Development, ISSN : 2229-5348, UGC Care Group 1 Journal, Vol. 16, No.2 (I), April - June 2022 157-163

Year : 2022

A Study on the Impact of COVID 19 on Education in India

Cite this Research Publication : Prasanth A. P., "A Study on the Impact of Covid 19 on Education in India," Jounral of Management and Entreprenruship, ISSN : 2229-5348 UGC Care Group 1 Journal, Vol. 16, No.1 (X), January-March 2022, pp 171-177.

Year : 2015

Micro, Small and Medium Enterprises – Development in Kerala

Cite this Research Publication : Prasanth A. P., "Micro, Small and Medium Enterprises – Development in Kerala,"(2015), Emerging Trends in Indian Banking Sector; PrabithaPublications , ISBN 978-93-85567-62-9, pp.141-149.

Year : 2014

Foreign Equity Inflows into India – An Overview

Cite this Research Publication : Prasanth A. P., "Foreign Equity Inflows into India – An Overview", Foreign Direct Investment in India: Opportunities and Challenges; Post Graduate and Research Department of Commerce, St.Peter’s College, Kolenchery, ISBN 978-93-5156-043-2, pp.68-71, 2014.

Year : 2014

Role of Tourism in Economic Development of Kerala

Cite this Research Publication : Prasanth A. P., "Role of Tourism in Economic Development of Kerala", (2014) International Journal of Tourism Research (IJTR), Tourism Club, MES Asmabi College, P.Vemballur,Vol.1 Issue 1, ISSBN 2349-0624, pp.60-63.

Year : 2013

Employment Aspiration of College Students – A Study with Reference to Thrissur District

Cite this Research Publication : Prasanth A. P., "Employment Aspiration of College Students – A Study with Reference to Thrissur District," Contemporary Commerce Review, Post Graduate and Research Department of Commerce, The Cochin College, Kochi, Kerala; ISSN 2319-3638 pp.48-56, 2013.

Year : 2013

Self Help Group Bank Linkage Programmes in India – An Overview

Cite this Research Publication : Prasanth A. P., "Self Help Group Bank Linkage Programmes in India – An Overview", (2013) Indian commerce Bulletin – Peer Reviewed Research Journal on Business Studies, A Research Publication of Commerce Association of Kerala, ISSN – 0972-6187, Vol. XIII No.1&2, December 2013, pp-17-22.

Conference Paper

Year : 2023

An investigation into the stock market volatility in fast moving consumer goods industry due to climate change

Cite this Research Publication : Prasanth A. P., "An investigation into the stock market volatility in fast moving consumer goods industry due to climate change," International Conclave on Globalizing Indian Thought (GIT 2022) ISBN: 978-93-5680-326-8, Indian Institute of Management Kozhikode IIMK Campus PO, 2023.

Year : 2017

Colossal Vs Dragon: A study on Foreign Direct Investment in India and China

Cite this Research Publication : Prasanth A. P., "Colossal Vs Dragon: A study on Foreign Direct Investment in India and China", Organized by Post Graduate Department of Commerce, MES AsmabiColllege, P Vemballur, Kodungallur, Thrissur, Kerala, December 20 - 22, 2017.

Year : 2017

GST – A Cure for the Ills of Existing Indirect Tax Regime

Cite this Research Publication : Prasanth A. P., "GST – A Cure for the Ills of Existing Indirect Tax Regime," The two day National Seminar on The Destinations of India’s Fiscal Policy: The Critical Gap organized by Research & PG Department of Economics., Panampilly Memorial Government College, Chalakkudy, Thrissur, Kerala, December 6 - 7, 2017.

Year : 2016

Women Entrepreneurship Development in Thrissur: A Study with Special Reference to MSME DI Thrissur

Cite this Research Publication : Prasanth A. P., "Women Entrepreneurship Development in Thrissur: A Study with Special Reference to MSME DI Thrissur," Entrepreneurship Innovation and Development (ICEID 2016); Post Graduate and Research Department of Commerce, St.Peter’s College, Kolenchery, pp 62-69.

Year : 2016

Women Entrepreneurship Development Programmes in Thrissur District

Cite this Research Publication : Prasanth A. P., "Women Entrepreneurship Development Programmes in Thrissur District", UGC Sponsored National Conference on Entrepreneurship, Innovation and Development (ICEID 2016), Organised by Post Graduate and Research Department of Commerce, St.Peter’s College, Kolenchery.

Year : 2015

An Evaluation on the Banking Habit of MGNREGS Workers in North Paravur Taluk

Cite this Research Publication : Prasanth A. P., "An Evaluation on the Banking Habit of MGNREGS Workers in North Paravur Taluk", International Conference on Innovations in Business and Finance, Commerce Association of Kerala, India, May 29 - 30, 2015.

Year : 2015

Customer Satisfaction towards Mobile Banking: A Study with Special reference to Kodungallur Municipality

Cite this Research Publication : Prasanth A. P., "Customer Satisfaction towards Mobile Banking: A Study with Special reference to Kodungallur Municipality", UGC Sponsored International Conference on Emerging Trends in Finance and Management’, Post Graduate Department of Commerce, MES Asmabi College, P Vemballur, November 26 - 27, 2015.

Year : 2015

Micro, Small and Medium Enterprises Development in Kerala

Cite this Research Publication : Prasanth A. P., "Micro, Small and Medium Enterprises Development in Kerala", Two Day UGC Sponsored National Seminar on Emerging Trends in Indian Banking Sector (ETIBS), Organised by Post Graduate Department of Commerce, MES College, Marampally, December 15 - 16, 2015.

Year : 2015

Foreign Equity Inflows to India: An Overview

Cite this Research Publication : Prasanth A. P., "Foreign Equity Inflows to India: An Overview," UGC Sponsored National Conference on Foreign Direct Investment in India: Opportunities and Challenges, Organised by Post Graduate and Research Department of Commerce, St.Peter’s College, Kolenchery, January 30- 31, 2015

Year : 2014

Quality of Worklife among Non-Banking Financial Corporations – A Study with a Special Reference to Head Office Manappuram Finance Limited, Thriprayar

Cite this Research Publication : Prasanth A. P., "Quality of Worklife among Non-Banking Financial Corporations – A Study with a Special Reference to Head Office Manappuram Finance Limited, Thriprayar," International Conference on Innovations in Business and Finance, Commerce Association of Kerala, India, May 23 - 24, 2014.

Year : 2014

Recent Trends and Challenges in Indian Banking Sector

Cite this Research Publication : Prasanth A. P., "Recent Trends and Challenges in Indian Banking Sector", UGC Sponsored National Seminar, Department of Commerce, SNM College, Maliankara, Septembere 25 -26, 2014.

Year : 2014

Banking Habits of Rural Women, A Study with Special Reference to Kodungallur Taluk

Cite this Research Publication : Prasanth A. P., "Banking Habits of Rural Women, A Study with Special Reference to Kodungallur Taluk," International Conference on Financial Innovations, Organized by Post Graduate Department of Commerce & Management , MES Asmabi College, P Vemballur, Kodungallur, August 5 - 6, 2014.

Year : 2014

The Role of Chit Fund in the Investment Portfolio of Salaried People – A Study with Reference to Kdoungallur Taluk

Cite this Research Publication : Prasanth A. P., "The Role of Chit Fund in the Investment Portfolio of Salaried People – A Study with Reference to Kdoungallur Taluk," National Seminar on Emerging Trends in Chit Fund Business, Organized by Post Graduate Department of Commerce , MES Asmabi College, P Vemballur, Kodungallur, September 19 - 20, 2014.

Year : 2014

Entrepreneurship Development Programmes in Kerala – A Comparative Study Between MSME DI and KITCO Ltd.

Cite this Research Publication : Prasanth A. P., "Entrepreneurship Development Programmes in Kerala – A Comparative Study Between MSME DI and KITCO Ltd.," Two Day National Seminar on Global Business in Emerging Markets, Organized by Department of Commerce and Management Studies, Sri C Achutha Menon Government College, Thrissur, Kerala, December 15 - 16, 2014.

Year : 2013

Socio Economic Condition of Screw Pine Workers in Kdoungallur Taluk

Cite this Research Publication : Prasanth A. P., "Socio Economic Condition of Screw Pine Workers in Kdoungallur Taluk", UGC Sponsored National Seminar on the impact of Globalization on the MSME Sector in Kerala, Department of Commerce, CMS College, Kottayam, April 18 - 19, 2013.

Year : 2013

Research and Development Overhaul to Ride the Tide: MSMEs in India

Cite this Research Publication : Prasanth A. P., "Research and Development Overhaul to Ride the Tide: MSMEs in India", Two Day National Seminar on Emerging Trends in Infrastructure Developments Concepts, Challenges and Promises, Post Graduate Department of Commerce, Panampilly Government College, Chalakkudy, February 5-6, 2013.

Year : 2012

Growth of MSMEs in Kerala

Cite this Research Publication : Prasanth A. P., "Growth of MSMEs in Kerala", UGC Sponsored National Workshop on Research Writing and Publication in Commerce & Management, conducted by: Sanatana Dharma College, Alappuzha, May 21 - 23, 2012.

Year : 2012

Corporate Governance with Business Efficiency & Role of Public Relation in Co-Operative Societies

Cite this Research Publication : Prasanth A. P., "Corporate Governance with Business Efficiency & Role of Public Relation in Co-Operative Societies," UGC Sponsored National Seminar on Business Ethics in Co-operatives; Organized by St.Xavier’s College, Vaikom, Kottayam (District), Kerala, March 9 - 10, 2012.

Year : 2012

Role of Co-operative Banks in Development of MSMEs in Kerala

Cite this Research Publication : Prasanth A. P., "Role of Co-operative Banks in Development of MSMEs in Kerala," National Seminar on Banking Divergence – Challenges and Solutions, Organized by Department of Commerce and Management Studies, Sri C Achutha Menon Government College, Thrissur, Kerala, February 21-22, 2012.

Year : 2012

Globalization and Indian Industry

Cite this Research Publication : Prasanth A. P., "Globalization and Indian Industry", National Seminar on Globalization and Indian Industry, Organized by The Kodungallur Co-Operative College, Kodungallur, Kerala. (September 24 - 26, 2012)

Year : 2012

Insulation of Indian Economy from Global Financial Crisis

Cite this Research Publication : Prasanth A. P., "Insulation of Indian Economy from Global Financial Crisis," UGC Sponsored National Seminar on Insulation of Indian Economy from Global Financial Crisis; Organized by PG Department of commerce, St.Stephen’s College, Uzhavoor in Association with MG University, Kottayam & Commerce Association of Kerala, March 20 - 21, 2012.

Year : 2011

SHGs Bank Linkage Programme in India – An Overview

Cite this Research Publication : Prasanth A. P., "SHGs Bank Linkage Programme in India – An Overview", UGC Sponsored National Seminar on Financial Literacy Towards Financial Inclusion, organized by Department of Commerce, Sri Vyasa NSS College, Thrissur, October 10 - 11, 2011.

Book Chapter

Year : 2016

Women Entrepreneurship Development: Procedure and Programmes

Cite this Research Publication : Prasanth A. P., "Women Entrepreneurship Development: Procedure and Programmes," (2016), Women Awakening to the Epitome of Power, Serials Publications Pvt. Ltd., New Delhi, ISBN: 978-81-8387-739-8, pp.392-403.

Publisher : Serials Publications

Year : 2014

Chit Fund and Investment Portfolio of Salaried People: A Study with Reference to Kodungallur Taluk

Cite this Research Publication : Prasanth A. P., "Chit Fund and Investment Portfolio of Salaried People: A Study with Reference to Kodungallur Taluk," Chit Fund Industry – Emerging Trends, Sonali Publications, New Delhi,ISBN 978-81-8411-505-5, pp.25-34, 2014.

Publisher : Sonali Publications

Seminar Participations
  1. ‘National workshop on Time Series Modeling & Forecasting’ (24th & *26th August, 2017) conducted by Post Graduate Department of Commerce, Government College Kottayam.
  2. ‘Awareness Programme on Anti-Plagiarism Software (URKUND) and Research Report Writing’, (26th August, 2016) Department of Library, St. Aloysius College, Elthuruth, Thrissur.
  3. ‘Five day Workshop on Research Methodology in Social Science Research’ (4th to 8th November, 2014); Post Graduate Department of Commerce, Panampilly Government College, Chalakkudy.
  4. ‘ICSSR Sponsored National Seminar Empowerment of Women on the Light of Globalised Era in Kerala’ (17th & 18th December, 2014), Organised by Post Graduate Department of Economics, MES Asmabi College, Kodungallur.
  5. ‘Secondary Data Access through Internet’ (24th March, 2012), One Day Workshop on Secondary Data Access Through Internet, Organized by PG Department of Commerce, St.Peter’s College, Kolenchery, Kerala.
  6. ‘Three Day Workshop on Research Problem Formulation in Social Science and Data Analysis Through SPSS’ (31th July, 2013), Organized by PG & Research Department of Commerce, St.Peter’s College, Kolenchery, Kerala.
  7. ‘Research Paper Presentation and Publication’ (24th March, 2012), One Day Workshop on Research Paper Preparation and Publication, Organized by PG & Research Department of Commerce, St. Peter’s College, Kolenchery, Kerala.
  8. ‘Two Day Workshop on Importance of Research in Social Science’ (11th & 12th February, 2015), Organized by PG & Research Department of Commerce, St.Peter’s College, Kolenchery, Kerala.
  9. ‘UGC Sponsored National Conference on Entrepreneurship, Innovation and Development (ICEID 2016)’ (8th & 9st January, 2015), Organised by Post Graduate and Research Department of Commerce, St.Peter’s College, Kolenchery.
  10. ‘National Conference of Researchers”, (28th & 29th September, 2012), Organized by The Cochin College, Kochin.
  11. ‘Empanelled Training Institution (ETI) for NSS, (19th to 24th September, 2011), Empanelled by the Ministry of Youth Affairs & Sports, Govt of India’, Rajagiri College of Social Sciences.
  12. ‘Three Day National Level Workshop on Research Methodology Statistical Data Analysis & Interpretation by using Statistical Package for Social Science & Analysis of Moments Structure (SPSS & AMOS), 1st , 2nd and 3rd February, 2018, Organized by PG Department of Commerce, MES Asmabi College, P Vemballur, Kodungallur.
Courses Taught
  1. Banking & Insurance (UG level)
  2. Project Appraisal and Financial Planning (Master’s level)
  3. Principles of Financial Management (UG level)
  4. Research Methodology (UG Level and PhD Level)
  5. Statistical Packages an (PhD Course work)
  6. Strategic Management ( UG Level)
  7. International Finance (UG Level)
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