Dr. Deepak S. Kumar, Assistant Professor, Amrita School of Business, Coimbatore, presented papers and chaired a session at the 2017 American Marketing Association (AMA) Summer Conference from August 4-6, 2017, at San Fransico, CA, USA.
He presented two papers at the conference titled “Analysing Restorative Potential of Green Servicescapes”, co-authored with Dr. Keyoor Purani, Professor in Marketing, IIM Kozhikode and “Modelling Visual Aesthetics of M-Atmospherics: An Environmental Psychology Perspective”, co-authored with Assistant Professors of Amrita School of Business, Coimbatore Prof. Shyam A.V., Prof. Gopakumar and Ms. Navami R., Student of Amrita School of Business, Coimbatore. He was also the session chair for “G03 Let’s Get Digital – Taking Physical Experiences Online”, at the conference.
The American Marketing Association (AMA) is one of the most prestigious associations in marketing. It is a professional association for marketing professionals with 76 professional chapters and 250 collegiate chapters across the United States.