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Embark on a Creative Odyssey with Our Integrated M.Sc. in Visual Communication!

Dive Deep into the World of Media with Specializations in Digital Film Making & Media Production or Animation & Design.

Welcome to our Integrated M.Sc. in Visual Communication, a meticulously designed five-year journey that melds the foundational principles of visual media with advanced specializations. This program is tailored for aspiring professionals eager to carve out a niche in the dynamic realms of digital filmmaking, media production, animation, and design.

Your Future in Visual Communication Starts Here 

Whether you’re drawn to the storytelling power of digital filmmaking or the creative potential of animation and design, our Integrated M.Sc. in Visual Communication offers a path to excellence. Join us to turn your passion into a profession and make a lasting impact in the world of media and visual arts.

Specialization options:

  1. Digital Film Making & Media Production
  2. Animation & Design
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A Journey of Discovery and Mastery

Our program is structured to foster growth, innovation, and expertise over ten semesters. Here’s what makes this journey unique:

  • Foundation Years (Years 1-3): Immerse yourself in the diverse spectrum of visual media, exploring Advertising, Broadcast and Print Journalism, Photography, Videography, Film Studies, Screen Writing, and much more. This phase is designed to build a robust foundation and broad understanding of visual communication.
  • Specialization Years (Years 4-5): Choose your path and specialize in either Digital Film Making & Media Production or Animation & Design. This period is dedicated to deep dives into your chosen field, equipping you with the skills and knowledge to stand out in the industry.
  • Flexible Pathways: With an exit option available after three years, students have the flexibility to graduate with a BSc in Visual Communication if they choose to step into the professional world earlier.
Attention Please !

Amrita Vishwa Vidyapeetham has not appointed any Agent or Third-Party Client for securing admission in any programme. Students are hereby requested to contact only the toll-free number on our website for any admission related queries.
– Issued in Public Interest by Directorate of Admissions and Academic Outreach

Important Date

Commencement of Application Form: January 14, 2025.
Eligibility

Admission

Duration 

5 Years- 10 Semesters

Exit option is available after three years

Eligibility 

10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Selection 

Selection will be based on merit and interview process.

Fee Structure

* Refund Policy

  • GST will be applicable on Admission withdrawals
  • No refund of hostel fee
  •  Above fee DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.
Course Karnataka Quota Fee
Total Fee (Rs.) 2025-26		 Non-Karnataka Quota Fee
Total Fee (Rs.) 2025-26		 Management Quota Fee
Total Fee (Rs.) 2025-26
Integrated MSc (VC) I Year I Year I Year
Tuition Fee 94,000  102,000  127,000
Caution Deposit (One time) 4,000  4,000  4,000
Total (₹) 98,000  106,000  131,000
Note: *Additional Tuition fee of Rs. Nil/- for 4th & 5th Year
Hostel Fee Structure (for new admissions)
Hostel Total Fee (Rs.)
Caution Deposit (One Time) 3,000
Hostel Fee 35,000
Mess Fee 49,000
Total (₹) 87,000
*Note: Hostel fee will be high, if only two students are accommodated in a room
Additional School Fee
Fee Rs.
Examination fee (Rs.2000/sem) 4,000
One-time Convocation Fee to be paid in the final year of the Degree Program 3,500

Curriculum

SEMESTER I SEMESTER II SEMESTER III SEMESTER IV SEMESTER V SEMESTER VI DIGITAL FILM MAKING AND MEDIA PRODUCTION STREAM ANIMATION AND DESIGN STREAM ELECTIVES LANGUAGES AMRITA VALUE PROGRAMME OPEN ELECTIVES
SEMESTER I
Course Code Course Title L T P Cr
24ENG101 English I 2-0-0 2
Language Paper I 2-0-0 2
24VMC103 Introduction to Communication 2-1-0 3
24VMC104 Introduction to Multimedia and Graphics 3-0-0 3
24VMC105 Introduction to Visual Arts 2-1-0 3
24VMC106 Photography and Photo Journalism 3-0-0 3
24VMC180 Digital Imaging Lab 0-1-2 2
24VMC185 Photography Lab 0-1-4 3
22ADM101 Foundations of Indian Heritage-IKS 2-0-1 2
25AVP501 Mastery Over Mind (MAOM) 1-0-2 2
 Total   25
SEMESTER II
Course Code Course Title L T P Cr
24ENG111 English II 1-0-2 2
Language Paper II 2-0-0 2
24VMC186 2D Animation Practice 0-1-4 3
24VMC114 Print Journalism 2 1 0 3
24VMC187 Script Writing Practice 0 1 4 3
24ENV200 Environmental Science and Sustainability 3 1 0 4
24VMC115 Media Evolution 3 0 0 3
24VMC188 Digital Illustration Lab 0-1-2 2
24VMC189 Content Writing and Design Practice 0-2-2 3
22ADM111 Glimpses of Glorious India-IKS 2-0-1 2
24CUL100 IAM Tech P/F
 Total 27
SEMESTER III
Course Code Course Title L T P Credit
24VMC204 Digital Video Production 2-1-0 3
24VMC205 Fundamentals of Advertising 2-1-0 3
24VMC206 Radio and Television Journalism 2-1-0 3
24VMC284 UI / UX Designing Lab 0-1-4 3
24VMC285 Audio-Video Production Lab 0-2-2 3
24VMC286 Web Publishing Lab 0-1-4 3
23LSK201 Life Skills I 1-0-2 2
Amrita Values Programme I 1-0-0 1
TOTAL 21
SEMESTER IV
Course Code Course Title L T P Credit
24VMC214 Journalism in Digital Era 2-1-0 3
24VMC215 Event Management 2-1-0 3
Elective A 2-1-0 3
Elective B 2-1-0 3
Open Elective A* 3
24VMC287 Anchoring and Media Presentation Skills Lab 0 1 4 3
24VMC288 Multi-camera Production Lab 0-2-4 3
23LSK211 Life Skills II 1-0-2 2
Amrita Values Programme II 1-0-0 1
TOTAL 24
SEMESTER V
Course Code Course Title L T P Credit
24VMC302 Fundamentals of Media Management 3-0-0 3
24VMC303 Media Laws and Ethics 2-1-0 3
Elective C 0-1-4 3
Elective D 0-1-4 3
24VMC388 Online Promotion Practice 0-1-2 2
24VMC391@ Live-in-Lab@/ Open Elective B* 3-0-0 3
23LSK301 Life Skills III 1-0-2 2
24VMC393 Minor Project 4
Total 23
SEMESTER VI
Course Code Course Title Credit
24VMC395 Portfolio Presentation 6
24VMC396 Project I (UG Level) 10
Total 16
24VMC399 Project (for Exit Option students) 8
24VMC394 Internship (for Exit Option students) P/F

 Total credits 136 (for exit option students – 144 credits) 
Total for Exit-option students 144
DIGITAL FILM MAKING AND MEDIA PRODUCTION STREAM
SEMESTER 7 
Course Code Course Title L T P Credit
24VMC501 Introduction to Communication Theories 2-1-0 3
24VMC581 Audio Production Lab 0-2-4 4
24VMC582 Film Direction and Screenplay Writing Practice 0-2-2 3
24VMC583 Advanced Digital Imaging Lab 0-2-4 4
24VMC584 Professional Photography Lab 0-2-4 4
24VMC585 Video Production Lab 0-2-4 4
Total 22
SEMESTER 8
24VMC511 Film Studies and Appreciation 3-0-0 3
24VMC512 Culture and Entertainment Media Management 3-0-0 3
Elective I 0-1-4 3
24VMC586 Video Editing and Colour Correction Lab 0-2-4 4
24VMC587 Documentary Filmmaking Practice 0-1-4 3
24VMC588 Digital Filmmaking Lab 0-2-4 4
24VMC589 Film Titling and Motion Graphics Lab 0-1-4 3
Total 23

 

SEMESTER 9
24VMC601 Intellectual Property Rights for Media 2-1-0 3
24VMC602 Media Research Methods 2-1- 0 3
24VMC681 Art Direction for Filmmaking Practice 0 1 4 3
Elective II 0-1-4 3
24VMC682 Advertisement Production Lab. 0-1-4 3
24VMC690* Open Elective / Live-n- Lab* 2-0-0 2
24VMC691 Mini Project (in Digital Filmmaking) 3
TOTAL 20

 

SEMESTER 10
24VMC692 Internship 2
24VMC693 Portfolio Presentation 2
24VMC698 Project (in Digital Filmmaking) 8
TOTAL 12
ANIMATION AND DESIGN STREAM
SEMESTER 7
Course Code Course Title L T P Cr
24VMC502 Introduction to Animation Filmmaking 2 1 0 3
24VMC501 Introduction to Communication Theories 2 1 0 3
24VMC570 Digital Filmmaking Practice 0 2 2 3
24VMC571 3D Modeling and Animation 0 2 2 3
24VMC572 Illustration and Designing Lab 0 2 2 3
24VMC573 Photo Editing and Designing Lab 0 2 2 3
24VMC574 Photography and Lighting Practice 0 2 2 3
Total 21

 

SEMESTER 8
Course Code Course Title L T P Cr
24VMC575 2D Sketching and Animation Lab 0 2 2 3
24VMC513 Creative Advertising and Branding 2 1 0 3
24VMC576 Advanced Animation Techniques 0 2 2 3
24VMC577 UI/UX Designing Practice 0 2 2 3
24VMC578 Compositing and Colour Correction Lab 0 2 2 3
24VMC579 Page Layout Designing Lab 0 2 2 3
24VMC580 Web Designing and Developing Practice 0 2 2 3
Total 21

 

SEMESTER 9
Course Code Course Title L T P Cr
24VMC603 Intellectual Property Rights for Media 2 1 0 3
24VMC684 Motion Graphics and VFX Lab 0 2 2 3
24VMC602 Media Research Methods 2 1 0 3
24VMC683 Responsive Web Designing Lab 0 2 2 3
Elective I 0 2 2 3
Elective II 0 2 2 3
24VMC690* Live in Lab / Open Elective 2 0 0 2
24VMC694 Mini Project (in Animation and Design) 3
Total 23

 

SEMESTER 10
Course Code Course Title Cr
24VMC692 Internship 2
24VMC693 Portfolio Presentation 2
24VMC699 Project (in Animation and Design) 8
Total 12
ELECTIVES
ELECTIVE A
Course Code Course Title L T P Credit
24VMC241 Fundamentals of Feature Writing 2 1 0 3
24VMC242 Health Communication 2 1 0 3
24VMC243 Introduction to Brand Management 2 1 0 3
24VMC244 International Communication 2 1 0 3
24VMC245 Media and Gender Studies 2 1 0 3
ELECTIVE B
Course Code Course Title L T P Credit
24VMC251 Environmental Journalism 2 1 0 3
24VMC252 Introduction to Typography 2 1 0 3
24VMC253 Public Relations and Corporate Communication 2 1 0 3
24VMC254 Screenplay Writing 2 1 0 3
24VMC255 Visualization Techniques for Filmmaking 2 1 0 3
ELECTIVE C
Course Code Course Title L T P Credit
24VMC261 Advanced Photography Lab 0 1 4 3
24VMC262 Copy Writing for Advertising Practice 0 1 4 3
24VMC263 Public Relations Campaign 0 1 4 3
24VMC264 Technical and Professional Writing for Media Practice 0 1 4 3

 

ELECTIVE D
Course Code Course Title L T P Credit
24VMC271 Art Direction for Advertising Lab 0 1 4 3
24VMC272 Film Appreciation and Analysis Lab 0 1 4 3
24VMC273 Niche Journalism Practice 0 1 4 3
24VMC274 Stop Motion Filmmaking Practice 0 1 4 3
LANGUAGES
Paper I
Course Code Course Title L T P Credit
24MAL101 Malayalam I 2 0 0 2
24HIN101 Hindi I 2 0 0 2
24KAN101 Kannada I 2 0 0 2
24SAN101 Sankrit I 2 0 0 2
24TAM101 Tamil I 2 0 0 2
24ENG100 Additional English – I 2 0 0 2

 

Paper II
Course Code Course Title L T P Credit
24MAL111 Malayalam II 2 0 0 2
24HIN111 Hindi II 2 0 0 2
24KAN111 Kannada II 2 0 0 2
24SAN111 Sanskrit II 2 0 0 2
24TAM111 Tamil II 2 0 0 2
24ENG110 Additional English – II 2 0 0 2
AMRITA VALUE PROGRAMME
Course Code Title L-T-P Credits
22ADM201 Strategic Lessons from Mahabharata 1-0-0 1
22ADM211 Leadership from Ramayana 1-0-0 1
22AVP210 Kerala Mural Art and Painting 1-0-0 1
22AVP201 Amma’s Life and Message to the modern world 1-0-0 1
22AVP204 Lessons from the Upanishads 1-0-0 1
22AVP205 Message of the Bhagavad Gita 1-0-0 1
22AVP206 Life and Message of Swami Vivekananda 1-0-0 1
22AVP207 Life and Teachings of Spiritual Masters of India 1-0-0 1
22AVP208 Insights into Indian Arts and Literature 1-0-0 1
22AVP213 Traditional Fine Arts of India 1-0-0 1
22AVP214 Principles of Worship in India 1-0-0 1
22AVP215 Temple Mural Arts in Kerala 1-0-0 1
22AVP218 Insights into Indian Classical Music 1-0-0 1
22AVP219 Insights into Traditional Indian Painting 1-0-0 1
22AVP220 Insights into Indian Classical Dance 1-0-0 1
22AVP221 Indian Martial Arts and Self Defence 1-0-0 1
22AVP209 Yoga and Meditation 1-0-0 1
OPEN ELECTIVES
Course Code Title L-T-P Credits
24OEL231 Introduction to Accounting 2 1 0 3
24OEL232 Business Studies 2 1 0 3
24OEL233 Personal Financial Management 2 1 0 3
24OEL234 Working Capital Management 2 1 0 3
24OEL235 Non-Profit Organization 3 0 0 3
24OEL236 Digital Banking 3 0 0 3
24OEL237 Basics of Company accounts 3 0 0 3
24OEL238 Money market and Capital market 3 0 0 3
24OEL239 Macroeconomics 3 0 0 3
24OEL240 Microeconomics 3 0 0 3
24OEL241 Retail Banking 3 0 0 3
24OEL242 Business management 3 0 0 3
24OEL243 Introduction to travel and tourism 3 0 0 3
24OEL244 Basics of Insurance Management 3 0 0 3
24OEL245 Introduction to costing 2 1 0 3
24OEL246 Advertising 3 0 0 3
24OEL247 Green Marketing 3 0 0 3
24OEL248 Modern Banking 3 0 0 3
24OEL249 Project Management 3 0 0 3
24OEL250 Indian Financial System 3 0 0 3
24OEL251 B2B Marketing 3 0 0 3
24OEL252 Business Ethics 3 0 0 3
24OEL253 Sales and Distribution Management 3 0 0 3
24OEL254 Basics of Human ResourceManagement 3 0 0 3
24OEL255 Basics of Management 3 0 0 3
24OEL256 Introduction to Entrepreneurship Development 3 0 0 3
24OEL257 Understanding Travel and Tourism 3 0 0 3
24OEL258 Supply Chain Management 3 0 0 3
24OEL259 Introduction to Marketing 3 0 0 3
24OEL260 Film Appreciation 0 1 2 3
24OEL261 Introduction to Media Studies 3 0 0 3
24OEL262 Introduction to Psychology 3 0 0 3
24OEL263 Introduction to Gender Studies 3 0 0 3
24OEL264 Constitution and Media Ethics 3 0 0 3
24OEL265 Introduction to Calligraphy 3 0 0 3
24OEL266 Introduction to Branding 3 0 0 3
24OEL267 Introduction to Indian Sculptures 3 0 0 3
24OEL268 Introduction to figure drawing 0 1 2 3
24OEL269 Introduction to product sketching 0 1 2 3
24OEL270 Basics of Water Colour painting 0 1 2 3
24OEL271 Basics of Landscape painting in water Colour 0 1 2 3
24OEL272 Basics of Oil painting 0 1 2 3
24OEL273 Anchoring and Programme Casting 0 1 2 3
24OEL274 Basics of Photography 0 1 2 3
24OEL275 Basics of Videography 0 1 2 3
24OEL276 Introduction to Fashion Photography 0 1 2 3
24OEL277 Introduction to Advertising 3 0 0 3
24OEL278 Film Theory 3 0 0 3
24OEL279 Event Management 3 0 0 3
24OEL280 Documenting Social Issues 0 1 2 3
24OEL281 Communication Strategies for Event Management 2 1 0 3
24OEL282 Effective Leadership through Non-Violence in Communication 3 0 0 3
24OEL283 Basics of Psychology and Personality Development 3 0 0 3
24OEL284 Introduction to Sci-Fi Studies 3 0 0 3
24OEL285 Campus Novels 3 0 0 3
24OEL286 Technical Communication 3 0 0 3
24OEL287 English for Academic Writing 3 0 0 3
24OEL288 English for Informal Communication 2 0 1 3
24OEL289 Orientation in Creative Writing 2 0 1 3
24OEL290 English for Competitive Exams and Interviews 3 0 0 3
24OEL291 Introduction to Comic Studies 3 0 0 3
24OEL292 Introduction to Food Studies 3 0 0 3
24OEL293 Film and Literature 3 0 0 3
24OEL294 Computer Aided Language Learning 3 0 0 3
24OEL295 Theatre and Communication 3 0 0 3
24OEL296 Women’s Writing in India 3 0 0 3

Program Overview

Why Choose Our Integrated M.Sc. in Visual Communication?
  • Industry-Relevant Education: Our curriculum is crafted to meet the evolving needs of the industry, ensuring you are job-ready upon graduation.
  • Expert Faculty and State-of-the-Art Facilities: Learn from leading professionals and utilize cutting-edge technology and studios.
  • Real-World Experience: Through internships, live projects, and workshops, gain hands-on experience that will set you apart in the job market.
  • Flexibility and Choice: With options to specialize or exit early, tailor your educational journey to your career aspirations.
Curriculum That Bridges Theory and Practice

Our comprehensive curriculum encompasses a wide array of subjects designed to nurture creativity, technical prowess, and professional acumen:

  • Media Production & Design: From the intricacies of Advertising and Journalism to the creative processes behind Photography, Videography, and Graphic/Web Designing.
  • Film & Animation: Delve into Film Studies, Audio-Video Productions, 2D/3D Animation, Motion Graphics & VFX, and even Stop Motion Animation.
  • Skill Development: Enhance your abilities in Screen Writing, Documentary Filmmaking, Anchoring, Event Management, and Online Promotion.
  • Artistic Foundations: Hone your artistic skills with courses in Anatomy Study and Sketching, crucial for those specializing in Animation and Design.
Special Learning Benefits

Advanced Skill Development

  • Specialized Techniques: Gain expertise in cutting-edge techniques and technologies in digital film making, media production, animation, and design, equipped to meet the demands of the rapidly evolving digital media landscape.
  • Creative and Technical Mastery: Develop both creative skills in storytelling and visual aesthetics, and technical skills in software, tools, and platforms relevant to the industry.

Practical Experience and Portfolio Building

  • Hands-on Projects: Engage in extensive practical work, including studio projects, workshops, and internships, allowing for the application of theoretical knowledge to real-world scenarios.
  • Portfolio Development: The program’s structure encourages the continual development of a professional portfolio, showcasing a range of work that highlights the student’s skills and creativity to potential employers.

Research Opportunities

  • Innovative Research: Participate in research projects, especially in the final years, focusing on innovative areas such as the use of AI in media production, animation techniques, or digital storytelling, contributing to the field.
  • Capstone Projects: Undertake capstone projects that allow students to research and develop comprehensive projects that demonstrate their learning and specialization in areas of interest.

Flexibility and Diverse Career Pathways

  • Exit Option: With the exit option after three years, students have the flexibility to graduate with a BSc degree if they choose not to continue to the MSc component, without losing the value of their education.
  • Diverse Career Options: Graduates are well-prepared for a variety of roles in the media and entertainment industry, advertising, digital marketing, game design, film production, and animation studios, among others.

Industry Connections and Networking

  • Industry Exposure: Opportunities for internships and industry projects provide valuable exposure to professional practices and networking opportunities with professionals in the field.
  • Guest Lectures and Workshops: Learn from guest lectures and workshops conducted by industry experts, offering insights into current trends, challenges, and opportunities in the visual communication domain.

Global Competence

  • International Standards: The curriculum is designed to meet international standards, preparing students for opportunities both domestically and abroad.
  • Cross-Cultural Skills: Participate in international projects or competitions, developing a global perspective and cross-cultural communication skills.
Career Opportunities
  • UI/UX Designer
  • Visualizer
  • Graphic/Web Designer
  • 2D & 3D Animator
  • VFX ArtistDirection
  • Sound Designer
  • Video Editor
  • Art Director
  • Script Writer
  • Story Board Designer
  • Ad Film Maker
  • SEO Expert
  • Photographer
  • Reporter
  • Journalist
  • Programme producer & many more

Amrita Mysuru Advantages

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  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Separate Hostel Facility for boys & girls

Why Amrita

The top reasons to choose Amrita for your career

1st

In India

41

In the World

601-800th

World University Rankings 2020

141

BRICS

7th

India University Rankings 2024

Overall Rankings 2024

Overall Rankings 2024
ranking
7th Ranked
University in India
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ranking
Amrita Ranked No.1 in India Top 50 in The World
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ranking
Topmost
‘A++’ Grade
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Contact Us

Mysuru Campus

Admission Convenor
Mobile: +91 9945531123
Email: admissions@my.amrita.edu

Admission Team
Phone: 0821 – 2973999
Mobile: +91 8792911234,
+91 8951311234, +91 8296230123,
+91 8296220123
Email: mysuruadmissions@amrita.edu

For all Application (AOAP) related queries, please contact:
ugadmissions@amrita.edu

Admissions Apply Now