Academics
A five year Integrated BSc-MSc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide opportunity for self-employment
The rapid growth in media and communication industry and high potential for employment requires trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.
The Integrated Five Year Masters Programme which at the UG level lends exposure to a wide range of subjects related to the field of media and communication is designed meticulously to offer two streams at the PG level – Digital Film Making and Media Production, and 3d Animation and VFX – out of which a student chooses any one as specialization.
The availability of a professional quality broadcast studio with high end MAC machine, powered monitor speakers, separate audio-video suite, high end audio-video interface, fully air conditioned acoustic cabins, professional cameras and mixers, audio booth and lighting console etc., provides students with hands-on experience. Easy accessibility to ICT enabled digital lab with high end configuration systems with a system- student ratio of 1:1 gives the much needed practical exposure.
Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma
Programme Duration: 5 years (10 Semesters)
Curriculum
| Semester I | Semester II | Semester III | Semester IV |
| Communicative English | Professional Communication | Radio and Television Journalism | Development Communication |
| Language Paper I | Language – Paper II (Hindi/Kannada/Malayalam/Sanskrit) | Fundamentals of Advertising | Event Management |
| Introduction to Communication | Introduction to Visual Arts | Web Publishing | Anchoring and Media Presentation Skills |
| Introduction to Multi-Media Graphics | Print Journalism | Audio-Video Production – I | Introduction to 2D Animation Practice I |
| Media Evolution | Script Writing | Drawing and Sketching | Video-Production II Lab |
| Photography and Photo Journalism | Content Writing | Web Publishing Lab | Life Skills – II |
| Digital Imaging Lab | Environmental Science and Sustainability | Video-Production Practice | Elective A |
| Photography Lab | News Editing and Design Lab | Audio Production Lab | Elective B |
| Cultural Education I | Digital Illustrations Lab | Life Skills I | Open Elective A* |
| Cultural Education – II | Amrita Value Program – I | Amrita Value Program – II |
| Semester V | Semester VI |
| Fundamentals of Media Management | Elective E |
| Media Laws and Ethics – I | Elective F |
| Online Promotion - Practice | Portfolio Presentation |
| Live-in-Labs® / Open Elective B | Project |
| Life Skills III | Project (for Exit Option students) |
| Advanced 2D Animation Practice II | |
| Minor Project | |
| Elective C | |
| Elective D | |
| Life Skills – III |
Digital Film Making and Media Production
| Semester VII | Semester VIII | Semester IX | Semester X |
| Communication Theories | History and Development of Cinema | Film Studies and Appreciation | Mega Project |
| Communication Research Method | Culture and Entertainment Media | Film Production and Management | Viva voce |
| Media Laws and Ethics | Theories of Visual Analysis | Integrated Marketing Communication | Internship |
| Media Economics and Management | Television News Production | Advertising for Media | |
| Audio and Video Production II | Writing for Media | Screen Writing | |
| Professional Photography - Lab | Short Film Making Practice (Lab) | Digital Film Making | |
| Audio Production and Editing Lab | Advanced Photography Lab | Documentary Film Making Practice (Lab) | |
| Video Production and Editing Lab | Television Programme Production Practice (Lab) | Advertisement Production Lab | |
| Advanced Digital Imagery Lab | Radio Programme Production Practice (Lab) | Online Promotions - Lab | |
| Advanced Digital Illustrations Lab | Anchoring for Media Practice (Lab) | Event Management Practice (Lab) |
3D Animation and VFX
| Semester VII | Semester VIII | Semester IX | Semester X |
| Communication Theories | Basics of Pre Production | Online Promotions | Mega Project |
| Communication Research Method | 3D Animation Pipeline | 3D Lighting & Rendering | Viva voce |
| Media Laws and Ethics | Concepts of Animation | Rigging | Internship |
| Media Economics and Management | Audio – Video Production | 3D - Animation | |
| Anatomy Study | 3D Modeling and Texturing | VFX Compositing | |
| Stop Motion Animation | Rotoscope / Wire Removal | SFX and Re-recording | |
| Professional Photography - Lab | Motion Graphics & Camera Tracking | Mini Project (VFX) | |
| Advanced Digital Imagery | Dynamics | Mini Project ( 3D) | |
| Advanced Digital Illustrations | Voice Modulation & Dubbing for Animation | ||
| Sketching and Shading |
Electives
| ELECTIVE A | ELECTIVE B | ELECTIVE C | ELECTIVE D | ELECTIVE E | ELECTIVE F |
| Fundamentals of Feature Writing | Introduction to Brand Management | Advertisement Film Making Practice | Anchoring for Radio RJ Practice | Writing for New Media | Advertising Case Studies |
| Introduction to Technical Writing | Introduction to Niche Journalism | Documentary Film Making Practice | Anchoring for Television VJ Practice | Public Relations and Corporate Communication | |
| Public Relations and Corporate Communication | Film Appreciation – Theory and analysis | Short film Making Concepts (Fiction) Practice | Web Designing |
* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.
# Students undertaking and registering for a Live-in-Labs® project, can be exempted from registering for an Open Elective course in the fifth semester.
Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-Labs® project done over a period of two semesters.
Course Overview
| CORE SUBJECTS INCLUDED | |||
| Journalism | Print Journalism | Broadcast Journalism | Business Journalism |
| Web Journalism | Photo Journalism | Photography | Videography |
| Audio - Video Productions | Shortfilm & Documentary films making | Film Studies | Screen Writing |
| Anchoring | Professional Communication | Event Management | Online Promotion |
| Graphic / Web Designing | 2D/3D Animation | Motion Graphics & VFX | Anatomy Study |
| Stop Motion Animation | Sketching and Shading, etc. | ||
| JOB PROFILES SUITABLE FOR | |||
| UI/UX Designer | Visualizer | Graphic/ Web Designer | 2D & 3D Animator |
| VFX Artist | Direction | Sound Designer | Video Editor |
| Art Director | Script Writer | Story Board Designer | Ad Film Maker |
| SEO Expert | Photographer | Reporter Journalist | Programme Producer & many more... |
