A five year Integrated BSc-MSc in Visual Communication is offered with an objective to train and prepare highly skilled and professional manpower to man the media industry and also provide opportunity for self-employment

The rapid growth in media and communication industry and high potential for employment requires trained and skilled manpower. There is enormous growth in print, electronic, web and online communication which needs skilled manpower in Video-Production, Audio-Production, Web-Publishing, 2D Animation, 3D Animation, Tele-serial production, Documentary Film making, Gaming, VFX, Advertising and Corporate Film making, Graphic Designing, Corporate Communication and Journalism.

The Integrated Five Year Masters Programme which at the UG level lends exposure to a wide range of subjects related to the field of media and communication is designed meticulously to offer two streams at the PG level – Digital Film Making and Media Production, and 3d Animation and VFX – out of which a student chooses any one as specialization.

The availability of a professional quality broadcast studio with high end MAC machine, powered monitor speakers, separate audio-video suite, high end audio-video interface, fully air conditioned acoustic cabins, professional cameras and mixers, audio booth and lighting console etc., provides students with hands-on experience. Easy accessibility to ICT enabled digital lab with high end configuration systems with a system- student ratio of 1:1 gives the much needed practical exposure.

Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 5 years (10 Semesters)


Semester I Semester II Semester III Semester IV
Communicative English Professional Communication Radio and Television Journalism Development Communication
Language Paper I Language – Paper II (Hindi/Kannada/Malayalam/Sanskrit) Fundamentals of Advertising Event Management
Introduction to Communication Introduction to Visual Arts Web Publishing Anchoring and Media Presentation Skills
Introduction to Multi-Media Graphics Print Journalism Audio-Video Production – I Introduction to 2D Animation Practice I
Media Evolution Script Writing Drawing and Sketching Video-Production II Lab
Photography and Photo Journalism Content Writing Web Publishing Lab Life Skills – II
Digital Imaging Lab Environmental Science and Sustainability Video-Production Practice Elective A
Photography Lab News Editing and Design Lab Audio Production Lab Elective B
Cultural Education I Digital Illustrations Lab Life Skills I Open Elective A*
  Cultural Education – II Amrita Value Program – I Amrita Value Program – II
Semester V Semester VI
Fundamentals of Media Management Elective E
Media Laws and Ethics – I Elective F
Online Promotion - Practice Portfolio Presentation
Live-in-Labs® / Open Elective B Project
Life Skills III Project (for Exit Option students)
Advanced 2D Animation Practice II
Minor Project
Elective C
Elective D
Life Skills – III

Digital Film Making and Media Production

Semester VII Semester VIII Semester IX Semester X
Communication Theories History and Development of Cinema Film Studies and Appreciation Mega Project
Communication Research Method Culture and Entertainment Media Film Production and Management Viva voce
Media Laws and Ethics Theories of Visual Analysis Integrated Marketing Communication Internship
Media Economics and Management Television News Production Advertising for Media
Audio and Video Production II Writing for Media Screen Writing
Professional Photography - Lab Short Film Making Practice (Lab) Digital Film Making
Audio Production and Editing Lab Advanced Photography Lab Documentary Film Making Practice (Lab)
Video Production and Editing Lab Television Programme Production Practice (Lab) Advertisement Production Lab
Advanced Digital Imagery Lab Radio Programme Production Practice (Lab) Online Promotions - Lab
Advanced Digital Illustrations Lab Anchoring for Media Practice (Lab) Event Management Practice (Lab)

3D Animation and VFX

Semester VII Semester VIII Semester IX Semester X
Communication Theories Basics of Pre Production Online Promotions Mega Project
Communication Research Method 3D Animation Pipeline 3D Lighting & Rendering Viva voce
Media Laws and Ethics Concepts of Animation Rigging Internship
Media Economics and Management Audio – Video Production 3D - Animation
Anatomy Study 3D Modeling and Texturing VFX Compositing
Stop Motion Animation Rotoscope / Wire Removal SFX and Re-recording
Professional Photography - Lab Motion Graphics & Camera Tracking Mini Project (VFX)
Advanced Digital Imagery Dynamics Mini Project ( 3D)
Advanced Digital Illustrations Voice Modulation & Dubbing for Animation
Sketching and Shading  


Fundamentals of Feature Writing Introduction to Brand Management Advertisement Film Making Practice Anchoring for Radio RJ Practice Writing for New Media Advertising Case Studies
Introduction to Technical Writing Introduction to Niche Journalism Documentary Film Making Practice Anchoring for Television VJ Practice Public Relations and Corporate Communication
Public Relations and Corporate Communication Film Appreciation – Theory and analysis Short film Making Concepts (Fiction) Practice Web Designing  

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.

# Students undertaking and registering for a Live-in-Labs® project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modify the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-Labs® project done over a period of two semesters.

Course Overview

Journalism Print Journalism Broadcast Journalism Business Journalism
Web Journalism Photo Journalism Photography Videography
Audio - Video Productions Shortfilm & Documentary films making Film Studies Screen Writing
Anchoring Professional Communication Event Management Online Promotion
Graphic / Web Designing 2D/3D Animation Motion Graphics & VFX Anatomy Study
Stop Motion Animation Sketching and Shading, etc.    
UI/UX Designer Visualizer Graphic/ Web Designer 2D & 3D Animator
VFX Artist Direction Sound Designer Video Editor
Art Director Script Writer Story Board Designer Ad Film Maker
SEO Expert Photographer Reporter Journalist Programme Producer & many more...

Curriculum and Syllabus

UG General Subjects  Curriculum  Syllabus

You can join this program at
Integrated Degree
School of Arts and Sciences