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Ananthi Rajayya

Assistant Professor, Department of Management, Amritapuri

Qualification: MBA, MCom, MPhil, Ph.D
ananthir@am.amrita.edu
Research Interest: Corporate Finance, Corporate Social Responsibility

Bio

Ananthi Rajayya currently serves as an Assistant Professor in the area of Finance at the School of Business, Amritapuri campus. She has 14 years of experience in management education. She did her MBA degree from Madurai Kamaraj University, specializing in Finance and UGC NET qualified in Management. She also holds her Master’s Degree, M. Phil., and NET qualification in Commerce. Her Ph.D. is on “Dividend Determinants of Commercial Banks in India” under Bharathiar University, Coimbatore.

She is passionate about case writing and a prolific author of management case studies. She has published several case studies in ICFAI Books, ICFAI Case Development Centre (IBSCDC), Hyderabad and The Case Centre, UK. More than 1000 copies of her Cases and Teaching Notes have been purchased for academic use by leading B-Schools around the world. She is very much interested in participating in case study competitions at the National and International level and has won best-case awards many times. Some of the prominent awards are
⦁ First Prize of 3000 Euros in the International Case Study Contest conducted by Association of MBAs, London in 2012. (Publisher –Business Leadership Review, London)
⦁ Cash Prize of 1 lakh in the International Case Study competition conducted by Aditya Birla India Centre of London Business School in 2009 (Publisher – Palgrave Macmillan)
⦁ Consolation Prize and Third Prize in the National Case Study Competitions organized by PES Institute of Technology, Bengaluru in the year 2013 & 2014.
⦁ Finalist in AIMS Best Case Award contest conducted by AIMS Annual Management Education Convention, Indore in 2015
⦁ Best Case Award from DJAME Journal of Management Research (DJJMR), Coimbatore in 2020.
She has acted as resource person for Faculty Development Programmes and Guest Lectures on Case Study Analysis organized by various institutions like PSG College, Sri Krishna Institute of Management, CIET- MBA, SNS College of Technology, SVS Institute of Management Studies, Tamilnadu College of Engineering, Sree Narayana Guru College, NGM College and CIMAT. She has also been as EDC-Coordinator at CIET and SNMV CAS and IQAC member and NAAC Steering Committee Member at SNMV CAS.

Publications

Journal Article

Year : 2021

Kerala Nipah Virus Outbreak 2018: The Need for Global Surveillance of Zoonotic Diseases

Cite this Research Publication : The Need for Global Surveillance of Zoonotic Diseases” in the book titled “International Case Studies in the Management of Disasters” published by Emerald Publishing Limited, January 2021 (ISBN: 978-1-83982-187-5)

Publisher : Emerald Publishing Limited

Year : 2020

E-Pharmacy: The Future of Pharmaceutical Industry in India?

Cite this Research Publication : DJAME Journal of Management Research (DJJMR), 2020

Publisher : DJAME Journal of Management Research

Year : 2019

Dividend Behaviour Analysis Of Indian Banking Industry With The Application Of Dividend Models

Cite this Research Publication : CIKITUSI International Journal for Multidisciplinary Research, May 2019 (UGC Approved Journal with an impact factor of 6.1 ISSN No: 0975-6876)

Publisher : CIKITUSI International Journal for Multidisciplinary Research

Year : 2018

Applicability of Lintner’s Dividend Model in Indian Banking Sector

Cite this Research Publication : SELP Journal of Social Science, September 2018 (UGC Approved Journal with an impact factor of 3.655 ISSN No: 0975-9999)

Publisher : SELP Journal of Social Science,

Year : 2017

Commercialization of Pharma R&D Offshoring in Indian Scenario

Cite this Research Publication : Conference Book on Changing Paradigms in Indian Business published by NGM College, Pollachi, March 2017

Publisher : Conference Book on Changing Paradigms in Indian Business published by NGM College, Pollachi

Year : 2017

Review Of Literature On Dividend Determinant In Banking Sector

Cite this Research Publication : Shanlax International Journal of Management (UGC Approved Journal with an impact factor ISSN No: 2321-4643) during October 2017

Publisher : Shanlax International Journal of Management

Year : 2015

Financial Inclusion of Urban Poor in India – Challenges and Measures

Cite this Research Publication : CIMAT Journal of Research, Vol:IV, Issue: VII, September 2015, Page no: 12-19 (ISSN:2250-298X)

Publisher : CIMAT Journal of Research

Year : 2014

The Rise of Social Enterprises In India: The Case Of Desicrew

Cite this Research Publication : in PES Business Review - Peer Reviewed International Journal, Vol 10, Issue 1, December 2014.

Publisher : PES Business Review

Year : 2013

Inclusive Growth through NGOs in India – A Study on NEWS

Cite this Research Publication : PES Business Review - Peer Reviewed International Journal, Vol 9, Issue 1, December 2013.

Publisher : PES Business Review - Peer Reviewed International Journal

Year : 2013

Performance Analysis of IDBI an application of CAMELS model rating system

Cite this Research Publication : Organizational Management- Journal of Management Education, Vol: XXVIII, No:4, Jan-Mar 2013, Page No: 28-33 (ISSN: 0975 – 699X).

Publisher : Organizational Management- Journal of Management Education

Year : 2012, 2013

Ratan Tata’s Nano Car”, “Sparkling Mall Culture in Kovai – Brookfields Vs. Fun Republic” published in “KovaiVanigam”

Publisher : an Upcoming Business Magazine in November 2012 and February 2013.

Year : 2013

Dividend Paying Behaviour of Public Sector Banks in India

Publisher : CIMAT Journal of Research,

Year : 2013

Micro Case Study: Ratan Tata’s Nano

Publisher : Association of MBAs, London

Year : 2012

Building Competencies in Business Through CSR Practices

Cite this Research Publication : Journal of Management Science published by Non Olympic Times, Vol: I Special Issue IV, June 2012, Page No: 132-136 (ISSN: 2249-1260)

Publisher : Journal of Management Science published by Non Olympic Times

Year : 2012, 2013

Ratan Tata’s Nano Car”, “Sparkling Mall Culture in Kovai – Brookfields Vs. Fun Republic” published in “KovaiVanigam”

Publisher : an Upcoming Business Magazine in November 2012 and February 2013.

Year : 2012

Performance Evaluation of Selected Telecom Companies in India – A Taxonomy Approach

Cite this Research Publication : Journal of Contemporary Research in Management, Vol:7, No:1, Jan-March 2012, Page No: 11-25 (ISSN: 0973-9785)

Publisher : Journal of Contemporary Research in Management.

Year : 2009

Rural Empowerment Through Contract Farming In India

Cite this Research Publication : Rathinam Journal of Management, Vol: I, Issue:IV, Special Issue - February 2015, Page No: 166-171 (ISSN NO: 2250-2009)

Publisher : Rathinam Journal of Management

Year : 2008

Customer-centric culture: The Wal-Mart way

Cite this Research Publication : the book titled “Customer Relationship Management in Retail”, 2008, ICFAI University Press (ISBN No: 9788131418871). Reprinted in the book titled “Customer Service – Concepts and Cases”.

Publisher : ICFAI University Press

Year : 2008

How Goldman Sachs survived the US mortgage crisis

Publisher : Global CEO

Year : 2008

Global Economic Turmoil on Indian Banks

Cite this Research Publication : Journal “Erudition” published by Albertian Institute of Management, Cochin in 2008.

Publisher : Albertian Institute of Management

Conference Paper

Year : 2021

Dividend Paying Behavior of Commercial Banks in India

Cite this Research Publication : Two-day International Conference “Global Business Change and Transformation E-Summit 2021 (GBCTS 2021) organized by SIIMS during 11-12 March 2021.

Publisher : Two-day International Conference “Global Business Change and Transformation E-Summit 2021 (GBCTS 2021) organized by SIIMS

Year : 2021

Examining Application of Dividend Models in Private Banks

Cite this Research Publication : 2nd International Multidisciplinary Conference on Information Science Management Research and Social Science organized by Alpha Arts and Science College, Chennai on March 19th, 2021.

Publisher : 2nd International Multidisciplinary Conference on Information Science Management Research and Social Science organized by Alpha Arts and Science College

Year : 2019

Omni-Channel Retail Strategy

Cite this Research Publication : International Conference on “Transformation of Management Practices for the Digital Age” organised by SIIMS on 15th March 2019.

Publisher : International Conference on “Transformation of Management Practices for the Digital Age” organised by SIIMS

Year : 2018

New Age Financial Instruments

Cite this Research Publication : National Seminar on 'Accounting Standards' organised by SNMV CAS on 26.10.2018.

Publisher : National Seminar on 'Accounting Standards' organised by SNMV CA

Year : 2015

Rural Empowerment Through Contract Farming In India

Cite this Research Publication : ICSSR Sponsored Two-Day National Seminar on Rural Empowerment in India through Initiatives and Innovations in Agriculture Sector organized by Rathinam Institute of Management, on January 23-24, 2015.

Publisher : ICSSR Sponsored Two-Day National Seminar on Rural Empowerment in India through Initiatives and Innovations in Agriculture Sector organized by Rathinam Institute of Management

Year : 1976, 2013

Innovation in Entrepreneurship: The Case of Rural BPOs

Cite this Research Publication : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology, on 9.03.2013.

Publisher : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology

Year : 2012

FDI in Retail Sector

Cite this Research Publication : the National Conference at Nehru Institute of Management Studies, Coimbatore, on 10.02.2012

Publisher : National Conference at Nehru Institute of Management Studies

Year : 2012

FDI in Retail Sector – Challenges and Opportunities

Cite this Research Publication : International Conference on “Impact of Global Crisis in Indian Business” organized by Annai Mathammal Sheela Engineering College, Namakkal, on 14.9.2012 (Published in the Souvenir)

Publisher : Souvenir

Year : 2012

Long Term Investment in Gold – A Viable Option?

Cite this Research Publication : National Conference on Trends in Banking & Finance organized by SNS College of Technology, Coimbatore, on 26.03.2012.

Publisher : National Conference on Trends in Banking & Finance organized by SNS College of Technology

Year : 2011

Competitive Advantage through CSR Practices

Cite this Research Publication : The National Conference on Emerging Trends in Global Business at RVS Institute of Management Studies, Coimbatore, on 10.9.2011.

Publisher : The National Conference on Emerging Trends in Global Business at RVS Institute of Management Studie

Year : 2011

Emerging HR challenges in the Era of Globalization

Cite this Research Publication : the International Conference on Challenges of Indian Business in Global Economy at Annai Mathammal Sheela Engineering College, Namakkal, on 23.9.2011

Publisher : the International Conference on Challenges of Indian Business in Global Economy

Year : 2011

Innovative Business Models of Rural BPOs

Publisher : RVS Institute of Management Studies and Research

Year : 2011

Need for Consumer Protection in Insurance Industry

Cite this Research Publication : the International Conference on Globalisation and Consumer Protection at Kalasalingam University on 28th & 29th of January, 2011 published in the edited book Globalization and Consumer Protection.

Publisher : International Conference on Globalisation and Consumer Protection at Kalasalingam University

Year : 2010

Impact of Global Economic Choas on Indian Banking Sector Causes & Consequences

Publisher : The International Conference on Global Recession and its Impact organized by Nehru Institute of Management Studies,

Year : 2010

Rural BPOs – The Future of BPO Industries in India

Publisher : the National Conference on Think Global – Go Rural organized by K.S. Rangaswamy College of Arts and Science, Tiruchengode

Year : 2009

Global Economic Turmoil and Indian Banking Sector

Publisher : the AICTE Sponsored 3-Day National Seminar on Financial Sector – Contemporary Issues held on September 15, 16 & 17th 2009 at Sree Saraswathi Thygaraja College, Pollachi

Year : 2008

Banks – Changing gears to face new risks

Publisher : the State Level Seminar conducted by MOP Vaishnav College, Chennai on 9.02.2008.

Year : 2008

Wal-Mart’s International Experiences: Ushering-in New Horizons in Retailing

Publisher : in the National Seminar held on 22.02.2008 at ICFAI Business School, Chennai

Year : 2008

Impact of Global Economic Turmoil on Indian Banking Sector

Publisher : in the National Seminar held on 29.10.2008 at Albertian Institute of Management, Ernakulam.

Year : 1976, 2013

Innovation in Entrepreneurship: The Case of Rural BPOs

Cite this Research Publication : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology, on 9.03.2013.

Publisher : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology

Book Chapter

Year : 2012

Dr. Reddy’s Custom Pharmaceutical Services (CPS) – A tailor-made breakthrough strategy in Pharma offshoring?

Cite this Research Publication : the book titled “Innovation in India – The Future of Offshoring” published by Palgrave Macmillan, London, December 2012 (Included in Springer Link, Scopus Indexed with ISBN No: 978-1-137-26855-6)

Publisher : Palgrave Macmillan, London

Year : 2011

Energizing Rural India through Contract Farming Model in the Poultry Sector: The case of Suguna Poultry Farm

Cite this Research Publication : the Compendium “Catalysing Markets Through Collectives: Experiences from the Allied Sector” published by Access Development Services, New Delhi for winning in the SitaramRao Case Study Competition 2011, Page No: 69-83

Publisher : Catalysing Markets Through Collectives: Experiences from the Allied Sector

Year : 2009

Southwest Airlines: The key for boosting Employee Morale

Cite this Research Publication : the book titled “Behavioral Dimensions In Human Resources Management”, 2009, ICFAI University Press (ISBN No: 9788131421932). Reprinted in the book titled “HR in Hospitality Industry: Issues and Strategies”.

Publisher : ICFAI University Press

Book

Year : 2017

Impact of Demonetization on Alternate Payment Mechanism

Publisher : January 2017 (ISBN: 9789384234867) for SNMV College of Arts and Science

Year : 2012

Rural Empowerment for Economic Growth – Indian Perspective

Cite this Research Publication : April 2012 (ISBN No: 9788191047271) for CIET, Coimbatore.

Publisher : CIET

Case Studies

Publication Type – Case Studies, Structured Assignments and Teaching Notes authored and uploaded to the websites of The Case Centre (ECCH), UK, and ICFAI Case Development Centre (IBSCDC), Hyderabad

⦁ Indian Retailers’ Foray Into E-Commerce Industry: The Case Of Future Group
⦁ Renault-Nissan-Mahindra: The Strategic Partnership for Growth
⦁ Coca-Cola’s multi-branding strategy: Is it the right move?
⦁ How Goldman Sachs survived the US mortgage crisis
⦁ Coca-Cola’s Corporate Social Responsibility in India
⦁ Innovative HR practices at Southwest: Can it be sustained?
⦁ Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
⦁ CEOs in the US: Are they Overpaid?
⦁ AIG: The Problem of Disclosures
⦁ The Mittal Arcelor Bid
⦁ BMW’s Exit from Branded Entertainment: Is it the Right Move?

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