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Course Detail

Course Name Social Media Text Analysis
Course Code 23AID477
Program B.Tech in Artificial Intelligence and Data Science
Campus Coimbatore , Amritapuri ,Faridabad , Bangaluru, Amaravati

Syllabus

Introduction to Social Media Analytics – Social media data collection – Processing unstructured and semi-structured data – Monitoring user engagement in social media – Identifying Opinions through Sentiment Analysis and Topic Modeling – Social Network Analysis and Metrics – Identifying Influencers in Social Network

Objectives and Outcomes

Course Objectives

  • The main objective of the course is to give an introduction to the key concepts about social media text data
  • This course introduces machine/deep learning and topic modelling approaches to build a social media text classification model
  • This course helps the students to monitor consumers and competitors and glean deeper consumer insights based on advanced social media data modelling
  • This courses helps the students to make better business decisions by leveraging social media dat

Course Outcomes

After completing this course, students will be able to

CO1

Analyze social media text data

CO2

Implement a sentiment analysis model using machine/deep learning algorithms

CO3

Implement a topic model for social media text categorization

CO4

Analyze a social network

CO-PO Mapping

PO/PSO

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

PO12

PSO1

PSO2

PSO3

CO

CO1

–

–

–

1

2

1

–

1

–

–

–

1

–

2

–

CO2

2

2

2

2

2

–

–

1

–

–

–

2

3

2

1

CO3

2

2

2

2

2

–

–

1

–

–

–

2

3

2

1

CO4

1

1

1

2

2

1

–

1

–

–

–

2

1

–

1

Evaluation Pattern

Evaluation Pattern

Assessment

Internal/External

Weightage (%)

Assignments (minimum 2)

Internal

30

Quizzes (minimum 2)

Internal

20

Mid-Term Examination

Internal

20

Term Project/ End Semester Examination

External

30

Text Books / References

Text Books / References

Szabo, G., G. Polatkan, O. Boykin & A. Chalkiopoulus, Social Media Data Mining and Analytics, Wiley, ISBN 978-1-118-82485-6, 2019

Golbeck, Jennifer. Analyzing the social web. Newnes, 2013.

Finger, L. & Dutta, S,. Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. Sebastopol, CA: O’Reilly, 2014

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