Course

Unit 1

Introduction 

Definition, scope, and history. Key concepts and theoretical models. Research methods in Organisational psychology. Relevance in organisational contexts. Use EndNote/Zotero/Mendeley to organise references; introduce online databases for research.

Unit 2

Work Design, Personnel Psychology, and Health Management

Job analysis and work design. Personnel selection and recruitment. Training and development. Occupational health psychology and stress management. Google Forms/Qualtrics for employee surveys, stress assessments; Excel/Google Sheets for data collection and basic analysis.

Unit 3

Organisational Psychology and Behaviour

Organisational culture and development. Leadership theories and styles. Motivation in the workplace. Group dynamics and intergroup behaviour. Miro for mapping organisational structure and leadership exercises; Mentimeter/Kahoot for interactive engagement.

Unit 4

Introduction to Market and Consumer Psychology

Key concepts and theories in consumer psychology. Market research methods. Consumer socialisation and branding. Psychological processes in consumer decision-making. Survey analytics dashboards, Excel/Canva Public for visualising consumer data; Google Forms for conducting basic market surveys.

Unit 5

Psychology in the Digital Marketplace

Digital marketing and targeted advertising. Influence of social media and digital assistants. Online consumer behaviour and brand engagement. Ethical considerations and emerging trends. Basic exposure to Google Analytics, social media insights, and digital campaign tracking tools to evaluate online consumer behaviour.

Text Books / References

Textbooks 

1. Arnold, J., Randall, R., Patterson, F., Silvester, J., Robertson, I. T., Cooper, C. L., & Burnes, B. (2016). Work psychology: Understanding human behaviour in the workplace (6th ed.). Pearson Education Limited.
2. Baron, R. A., & Greenberg, J. (2019). Behavior in organizations (10th ed.). Pearson.
3. Greenberg, J. (2011). Behavior in organizations (10th ed.). Pearson.
4. Landy, F. J., & Conte, J. M. (2016). Work in the 21st century: An introduction to industrial and organizational psychology (5th ed.). Wiley.
5. Schmitt, N. W., & Highhouse, S. (Eds.). (2012). Handbook of psychology: Industrial and organizational psychology (Vol. 12). Wiley.

Suggested Readings

1. Chiffman, L. G., & Wisenblit, J. (2019). Consumer behaviour (12th ed.). Pearson.
2. Solomon, M. R. (2020). Consumer behaviour: Buying, having, and being (13th ed.). Pearson
3. Judge, T. A., Bono, J. E., Ilies, R., & Gerhardt, M. W. (2002). Personality and leadership: A qualitative and quantitative review. Journal of Applied Psychology, 87(4), 765–780. https://doi.org/10.1037/0021-9010.87.4.765

This course serves as a thorough introduction to the field of Organizational Psychology, delving into its multifaceted relationship with Market and Consumer Psychology. Students will gain a robust understanding of foundational psychological theories and how they are systematically applied within both organisational and market settings. The curriculum is structured to provide insights into the dynamics of individual, group, and organisational behaviour, thereby equipping learners with the ability to analyse and interpret workplace phenomena from a psychological perspective.The course begins by exploring the principles and methodologies that underpin Organisational Psychology. Students are introduced to the scientific study of behaviour within organisations, focusing on key themes such as work design, personnel selection, leadership, motivation, and organisational development. These topics are discussed not only theoretically but also contextualised through real-world examples and case studies. Learners examine how psychological assessments and interventions can improve employee satisfaction, productivity, and overall organisational effectiveness.A significant component of the course focuses on group dynamics and organisational culture. Students study how individuals interact within teams, the influence of leadership styles, and the mechanisms that foster effective collaboration and conflict resolution. Emphasis is placed on understanding how organisational structures and policies impact employee behaviour, and how change management strategies can be facilitated using psychological principles.In addition to organisational behaviour, the course offers a comprehensive overview of Market and Consumer Psychology. Here, students explore the psychological factors that drive consumer decision-making, brand perception, and loyalty. The syllabus covers the application of psychological theories to marketing strategies, including advertising, communication, and the influence of social and cultural norms on consumer behaviour. Special attention is given to the evolving landscape of digital marketing, examining how digital transformation has changed the way organisations interact with consumers and how market research is conducted using digital tools.The course aims to bridge theoretical knowledge with practical skills, fostering critical thinking and applied research abilities. Students are encouraged to use beginner-level digital tools to conduct surveys, analyse data, collaborate online, and track consumer behaviour. By engaging in projects, assignments, and practical exercises, learners develop competencies directly applicable to contemporary workplaces and markets. Ultimately, the course prepares students to understand and address real-world organisational and consumer challenges using psychological approaches, making them valuable assets in a variety of professional contexts.

Course Objectives:

• To introduce foundational concepts, theories, and domains within Organisational Psychology.
• To examine individual and group behaviour in workplace settings through psychological frameworks.
• To familiarise students with psychological approaches to work design, personnel selection, and organisational development.
• To explore psychological principles underpinning consumer behaviour and market research.
• To analyse the implications of digitalisation in marketing, consumer interaction, and organisational change.
• To develop students’ ability to use beginner-level digital tools for surveys, collaboration, data analysis, and consumer behaviour tracking.

Course Outcomes:

• CO1: Demonstrate a comprehensive understanding of the theories and domains in Industrial and Organisational Psychology.
• CO2: Analyse and interpret workplace behaviours and organisational practices using psychological concepts.
• CO3: Apply psychological principles to the development and evaluation of personnel and work systems.
• CO4: Understand consumer behaviour through psychological theories of perception, motivation, learning, and communication.
• CO5: Evaluate the psychological impact of digital transformation on organisations and consumer behaviour.

CO-PO Mapping