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Digital Marketing & Social Media analyst @ Amritapuri

Amrita Vishwa Vidyapeetham, Amritapuri Campus is inviting applications from qualified candidates for the post of Digital Marketing & Social Media analyst

For Details Contact: principal.asb@am.amrita.edu

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Job Title Digital Marketing & Social Media analyst
Location Kollam, Kerala
Required Number 1
Qualification Post Graduate Degree/ MBA in Marketing, Digital Marketing, Communications, Mass Communication, Media Studies, or a related discipline from a recognized university.
Job description

  • Amrita School of Business is seeking a dynamic Digital Marketing & Social Media Analyst to lead its digital presence, strengthen institutional visibility, and generate engagement and enquiries among students, academics, recruiters and alumni.

  • The role combines digital strategy, content creation, analytics and GenAI-enabled marketing. 
Key Responsibilities

  • Establish a baseline and track ASB’s performance across LinkedIn, Instagram, YouTube, Facebook and relevant discussion forums.

  • Develop and execute digital campaigns for admissions, programmes, placements, research, faculty achievements, student accomplishments and institutional events.

  • Create engaging reels, short videos, carousels, posters, stories, newsletters and other digital content.

  • Use GenAI/LLM tools such as ChatGPT, Gemini, Claude, Midjourney and Canva AI for ideation, content creation and faster campaign execution. Monitor engagement, reach, enquiries, conversions, share of voice and digital reputation; prepare periodic performance reports.

  • Build ASB’s presence on platforms such as Reddit, Quora, PagalGuy and other relevant forums through credible and informative engagement.

  • Benchmark leading Indian and international business schools and incorporate effective digital practices.

  • Support admissions and placement communication through targeted digital campaigns.

  • Ensure accuracy, credibility and appropriate institutional tone in all AI-assisted and human-generated content.
Job category Non-Teaching
Last date to apply September 15, 2026

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