Ammachi Labs conducted a 6 Week Workshop on “Design Fundamentals” from December 14, 2014- February 25, 2015. The resource person was Daniel Edwards.
Resource Person:
Daniel Edwards, Owner, Mind Control Industries, Portland, USA. He also was a lead designer at Madison College, Wisconsin, USA. Daniel has an extensive portfolio in design and art.several years of experience in print, web, mobile and identity design with several thousand projects under his belt, including page layout, website design, magazine and book design, social media marketing, logo and brand creation and much much more. He is fluent in Design, Photoshop and Illustrator, and have won several awards for his design and illustration work. He likes to share ideas on how to make a better finished product.
Workshop Introduction:
Working in a Global culture of the digital age, where new job roles are created every day, technical skills are not enough to maximize the Lab members’ potential. It is increasingly becoming a necessity to regularly update one’s skills. Seeing this as our responsibility to help staff members upgrade their skills, we conducted a few training in various areas ranging from employability skills to design workshops.
Team members from Ammachi labs had participated an interactive six-week Design Intensive taught by designer Daniel Edwards. Daniel is the lead designer at Madison college in Wisconsin with an extensive portfolio in design and art. Fundamental of design, composition, graphic design software tips and tricks were covered.
Objective: To explain advance design principles, composition, photography, graphic design software tips to Ammachi Labs team members
Outcome: Daniel’s hands on mentorship has been a valuable resource for the entire team. The design team was inspired by Daniel and made efforts to incorporate the tips given by him in their daily tasks.
Conclusion: The workshops helped the ammachi labs graphics team to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, colour and pattern. The session also explored language and skills of typography and understand the principles of composition and visual contrast.
