The Department of Commerce and Management and Department of Visual Media and Communication, School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Kochi campus, in association with Amrita Centre for Research and Development (ACRD) will organize a 3-day International Conference on Framing Future for Social Sciences issues in the Digital Society from April 2 - 4, 2020.

About the Conference

The main theme of this conference is to provide a platform to various stakeholders/ researchers/ academicians to discuss the nuances of the digitization process and the problems associated with it. The dream of Digital Society aims to transform the country into a digitally empowered and knowledge economy. The notion of digital society reflects the results of the modern society in adopting and integrating information and communication technologies at home, work, education and recreation. Digital innovations are reshaping our society, economy and industries with a scale and speed like never before. Digital India would ensure that Government services are available to citizens electronically.

About Amrita

Amrita Vishwa Vidyapeetham is a multi-campus University providing exceptional quality of education that is both modern and holistic, with special emphasis on core human values. The University is ranked as one of the best research Universities in India by the reputed International ranking Organizations. The University headquartered at Coimbatore is spread across the Six campuses in three states of India- Kerala, Tamilnadu and Karnataka.

No 1 Private University THE Ranking 2020

No 1 Private University THE Ranking 2020

QS World Ranking 2020

QS World Ranking 2020

QS ASIA Ranking 2018

QS ASIA Ranking 2018

No 1 International Outlook THE Ranking 2020

No 1 Private University THE Ranking 2020
8th Best University in NIRF

8th Best University in NIRF Ranking

IoE Status

Dr. Khagendra Acharya

Assistant Professor
Department of Management Informatics and Communication
Kathmandu University, Nepal

Dr. Velmurugan P S

Fulbright Postdoctoral Fellow,
Associate Professor, Dept. of Commerce,
Central University of Tamil Nadu

Dr. N. Boobalakrishnan

Head & Assistant Professor,
Department of Management
Central University of Tamil Nadu

Sri. Santosh J Nair

Business Head
Zee Keralam,
Zee Entertainment Enterprises Limited,

Dr. A. V. Shyam

Amrita School of Business,

Dr. Devi Soumyaja

Assistant Professo
Cochin University of Science and Technology,

Dr. P. Ravindranath

Principal Consultant,

Sub Themes and Tracks

  • ICT in Education
  • Digital Literacy
  • Challenges in Digitalization
  • Customer Experience
  • Digital Media
  • Digital Economy & the Informal Sector
  • Online Advertisement
  • Online Marketing
  • Impact of Digital Economy on Business & Enterprise
  • Digital Currency
  • Digital Disruption
  • Impact on Employment
  • Digital Economy & Governance
  • Managing Digital Organizations
  • New Media Studies & Risks
    • Digital Media
    • Immersive Journalism
    • Cyber-Crime & Privacy 
    • Media Literacy
    • Media & Sexism  
    • App Development & Social
    • Responsibility
    • IoT
  • Indulging changes in film &  advertisements
    • Film Theory & Criticism
    • Film & Tourism   »  Feminism
    • Advertisements & PR
    • Media Marketing Strategies
    • Web Designing
  • Changes in the role of Corporate Governance in the Digital Era
  • Human Resource Management (HRM), HRM Digital Competency, Virtual Collaboration, & Digitized HRM Practices
  • New Leadership Styles in a Digitized Age or Distributed Workplace
  • Communication in the digital workplace, Information & Communication Technology
  • Motivating Employees in the Digital Workplace
  • Shaping the Organizational Culture within Organizations of the Digital Economy
  • Digital Work in an International Setting, Diversity Management, Cultural Dimensions
  • Conflict Management across the Digitized Workforce & the Role of Trust in Building Virtual Relationships
  • Project Management, Resource Allocation & Task Division within Large-scale Projects supported by IT
  • Mass Media & Lifestyle Differentiation
    • Media Literacy & Linguistics
    • Food & Culture
    • Health Communication
    • Audience Behavioural Studies
  • Environmental Governance & Media
    • Sustainable Development
    • Media as Forth Estate
    • Media & Environmental Issues
    • Media & Education
    • Rural Development & Community Radio
  • Cultural Diplomacy & Regional Studies
    • International Relations
    • Cross Culture Studies
    • Globalization Studies
    • Arts as Cultural Diplomacy
    • Migration Studies

Manuscript Requirements

Style: APA Style Sixth Edition Font & Other Specification: Times New Roman, Heading 14(Bold), Sub Heading 12(Bold), 12 font size for the rest of the text, 2 Spacing, Margins 1.5 ‘Left Side 1’ on the top, right, and bottom side, with maximum 4 keywords.

Important Note

  • Refreshment and Lunch will be provided
  • Accommodation will be provided on Five days prior notice
  • Certificate of Participation will be issued
  • Duty certificate will be issued on prior request

Papers may kindly be emailed to

Journal for Publication

Participants who are willing to publish their paper in SCOPUS/UGC CARE listed Journal MUST PAY an EXTRA COST.


  • Dr. U Krishnakumar, Director

Conference Conveners

  • Dr. P Balasubramanian, HOD,
    Commerce & Management
  • Dr. S Dinesh Babu, HOD,
    Visual Media & Communication


  • Dr. Sony Vijayan
  • Dr. N. V. Sreedharan
  • K. R. Shabu
  • Dr. N. Ajithkumar
  • Dr. A. S. Ambily
  • Dr. T. G. Manoharan
  • Dr. K. Sreena S
  • Girish
  • Vidhya Vinayachandran
  • Harikrishnan D
  • M. A. Krishnakumar
  • T. Varun Prabha
  • Vinod L.
  • R. Sanju
  • Karthika C.
  • Aparna Namboodiri
  • P. R. Aravind
  • N. K. Vinod
  • R. Parameswaran
  • K. G. Rajani
  • R. Preetha
Last Date for Submission of Abstracts February 29, 2020
Intimation of Acceptance March 2, 2020
Last Date for Submission of Full Paper Submission March 14, 2020
Last Date for Registration March 18, 2020
Registration Deadline March 29, 2020
Conference Dates April 2 - 4, 2020

Day 1 : April 2, 2020

10:00 a.m. Prayer, Lamp Lighting and Blessings
Welcome Address Dr. U. KrishnaKumar, Director
Inaugural Keynote Address Prof. Dr. Khagendra Acharya,
Assistant Professor, Dept. of Management Informatics and  Communication, Kathmandu University School of Management, Nepal.
Vote of Thanks Dr. P. Balasubramanian,
Head & Asst. Professor (Sr. Grade),Commerce and Management
Shanti Mantra  
National Anthem  
11.00 a.m. – 11.15 a.m. Tea Break
11.15 a.m. – 12.30 p.m. Technical Session I: Theme: “Framing Future for Social Sciences issues in the Digital Society
Prof. Dr. Khagendra Acharya, Assistant Professor, Dept. of Management Informatics and Communication, Kathmandu University School of Management, Nepal.
01.30 pm to 02.30 pm Technical Session II: Theme: “Human Resource Challenges in Digital Society
Dr. Devi Soumyaja, Asst. Professor, School of Management Studies,
CUSAT, Kochi.
02.30 p.m. – 03.30 p.m. Paper Presentation

Day 2 : April 3, 2020

09.45 am to 10.45 am Technical Session III: Theme: “Financial Challenges in Digital Society
Dr. Velmurugan P S, Head and Associate Professor,
School of Commerce and Management, Central University of Tamil Nadu.
10.45 am to 11.00 am Tea Break
11.00 am to 12.00 Noon Technical Session VI: Theme: “Digital Sphere and Civic Engagement
Assistant Professor, School of Communication, Dept. of visual Media, Central University of Tamil Nadu.
12.00 Noon to 01.00 pm Paper Presentation
01.00 pm to 01.45 pm Lunch Break
01.45 p.m. – 03.30 p.m Paper Presentation

Day 3 : April 4, 2020

09.45 am to 10.45 am Technical Session V: Theme: “Global Digital Media Culture
Mr. Sansoth J Nair, Business Head, Zee Keralam, Kochi.
10.45 am to 11.00 am Tea Break
11.00 am to 12.30 pm Paper Presentation
12.30 to 01.30 pm Lunch Break
01.30 to 02.30 pm  Technical Session IV: Theme: “Challenges for Educational Institutions in a Digital Society
Dr. Shyam P V, Chairman, Amrita School of Business, Coimbatore, Tamil Nadu.
02.30 pm to 03.30 pm Valedictory function, Certificate Distribution
Vote of Thanks  Dr. S. Dinesh Babu,
Asst. Professor & Head, Dept. of Visual Media and Communication, Shanti Mantra

Registration Fee

Category  Indian & SAARC Countries (Rs.) + GST (18%) Foreign (US$) + GST (18%)
Research scholars 1500 100
Academicians  2000 200
Industry / Practitioners 2500 300
Students  750 100

For more Details, Please Contact :

Dr. P Balasubramanian
Dept. of Commerce & Management
+91 7025434782

Dr. S Dinesh Babu
Dept. of Visual Media & Communication
+91 6380757547

Tuesday, March 3, 2020 - 14:15
Event Details
2020-04-02 10:00 to 2020-04-04 16:00
Commerce and Management
Visual Media and Communication
School of Arts and Sciences