Qualification: 
Ph.D, MPhil, MSc
dineshbabu@asas.kh.amrita.edu

Dr. S. Dinesh Babu currently serves as Assistant Professor (Member, Board of Studies in Visual Media and Fine Arts). in the Department of Visual Media and Communication, School of Arts & Sciences, Amrita Vishwa Vidyapeetham, Kochi. 

Qualification: M. Sc. (E-Media & Communication), M. Phil. (Communication Studies), Ph. D. (Journalism and Mass Communication)

Publications

Publication Type: Journal Article

Year of Publication Title

2019

A. Sreekumar, S. Dinesh Babu, and R, A. M., “Cyber Defamation and Social Media Ethics: A Study on Provisions Governing Online Defamation in India”, OPUS: IJAIR journal , vol. 8, no. 7, 2019.[Abstract]


Social Media is widely accepted across the world as it confers to more pleasure and makes life easier than ever. This aids in improving every individual’s sense of connectedness with the real or virtual communities and leads to innovative communication. Observers has noted that these technologies are being violated by some users to a of a country based on the information published and the influence of the victim against whom the defamation was produced. The author has employed quantitative analysis in the paper through surveys regarding the recent cyber-crimes that occurred across India. Keywords: Mass Media, Cyber Bullying wide extend by harming others intently. Although there are cyber laws to control these kinds of cyber-attacks, still invasion to privacy and safety are in a crisis. The paper aims to include how the violation of cyber ethics has harmed the standard living of common man and, to analyze at what extent these violation has crossed the limits and about the crimes in India due to cyber defamation. Cyber defamation harms the individual victim and also creates a bad impact on the community as a whole. When it comes to the nation as a whole, it widely affects the economy, Cyber Stalking, Defamation, Media Ethics, New Media

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2019

A. Suresh Babu, S. Dinesh Babu, and Harikrishnan D., “Impact of Social Media in Dissemination of Information During a Disaster- a Case Study on Kerala Floods 2018”, OPUS: IJITEE journal , vol. 8, no. 7s2, 2019.[Abstract]


Over the last two decades, social media has been evolved into a powerful tool for communication. Recent Kerala floods could prove the potential of social media as a significant and accessible tool to get information across quickly to reach out to a large group of people. This research intends to study the far reaching impact of social media in dissemination of information during a disaster. It investigates the use of social media platforms by different stakeholders involved in emergency response activities during 2018 Kerala floods. According to the results social media is helpful in organizing and facilitating the rescue and relief actions. With its immediate and amplified reach, social media make sure that vital information reaches to right people at the right time. The strategic use of social media can effectively drive disaster management efforts.

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2019

A. M. R, sreekumar, A., and S. Dinesh Babu, “Automated Journalism; A Study on Selection of News Stories based on Individual Priority”, OPUS : IJITEE Journal , vol. 8, no. 7S2, 2019.[Abstract]


Automated journalism is a set of artificial intelligence algorithms that select thousands of news stories for a particular topic quickly, potentially, in minimum cost and without much errors as compared to human journalists. Automated journalism is most useful in generating routine news stories for repetitive topic for which clean, accurate and structured data are available. The paper aims to discuss the bird view of artificial intelligence and examine how these technologies are adopted in the Google news engine. And the paper also demands the criteria and process of selection of news stories to each of their readers in accordance with their personal priorities by analysing their previous Google search and most visited pages in internet. The author has employed quantitative analysis in this paper by monitoring different random samples about the relation between their previous Google searches and the news stories that has been selected automatically by the Google news for them.

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2018

C. T. Aiswarya, Sanju R., and S. Dinesh Babu, “Coverage of Science News in the Three National Dailies”, International Journal of Pure and Applied Mathematics, vol. 119, pp. 2871-2884, 2018.[Abstract]


Newspapers cater to the needs of various sections of society and it has a great influence towards the need from the society. It shapes public opinion and influences government to build over policies and decisions to strengthen the democratic nature of the country. In a democratic society, newspaper play the role of the guardian of the rights of the people by giving awareness of particular science news it justifies the role it plays in an individual’s life. This study gives a scope towards need of science news and its usability to the readers and helps to identify an outlook structure on how media give importance to science news. It helps to pinpoint the level of preference on science news coverage in three various English newspapers which includes in this study. This research explores the problem by using method of quantitative analysis by finding out factors like comparison of importance of science news than other items are included in the research analysis. This paper is also discussing the factual result of coverage of science news with other news items covered in the daily based on advertisements and sports news. This study will give a valuable outcome to the society with importance in covering news on science among three major newspapers in India.

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2018

V. Vijayakrishnan, Harikrishnan D., and S. Dinesh Babu, “Marketing Strategy in Advertisements Using Animated Characters”, IJPAM, vol. 119, no. 12, pp. 2841–2852, 2018.[Abstract]


A cartoon is not just an entertainment for kids. It became a part of their daily lives. Thus, these animated characters have both positive and negative influence on these young minds. Understanding the fact that kids do give importance to these visual characters, corporates are using this as a strategic way to improve their sale scale. This study is trying to analyze how cartoon characters play an important role in product marketing mainly through advertisements and to scrutinize how these kids chose while they are into shopping. This study adopts survey to analyze whether children prefer products having cartoon characters; which follows with the adaption of the hypodermic needle theory. The methodology adopted for this research is Quantitative. The sample size chosen for the study is 100, and mainly focused on children aged from 4 to 8.

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2017

S. Dinesh Babu, Harikrishnan D., and Sreena K., “Transition in Imaging of Female Protagonists in Contemporary Disney Animation Films”, Journal of Advanced Research in Dynamical and Control Systems, no. 12, pp. 815-822, 2017.[Abstract]


This paper examines the portrayal of female characters‟ in animation films. It explores the different aspects of character design based on the character’s appeal, charisma, and mannerisms. This paper proposes to read the iconography of contemporary animation heroines in terms of perceptual paradigms of post-modern femininity. To elucidate this argument, the study has undertaken a comparative analysis of the presentation styles of female protagonists in selected animated films with special reference to the animation feature films, „Brave‟ and “The Croods”.

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